Category: Business Development

Why Video Content Matters to Marketing: Here are 9 Important Benefits

Why Video Content Matters to Marketing: Here are 9 Important Benefits

Content marketing is a strategy effective in building brand awareness and reaching your target audience. One form of content marketing that has been gaining traction for years now is video marketing and for today’s post, we will be talking about why video content matters to your marketing strategy.

Marketers have said that videos have become more important than ever and as shown in this statistic report, using videos as a marketing tool has become vital.

Also read: Top Tips for Video Marketing

Here are 9 reasons why video content matters to marketing:

Videos are Great in Explaining Everything

Videos are a great medium to introduce, explain, and show off what your company is all about. Launching new products or services? Make a detailed video to show its features and benefits. Video content is useful as it helps potential buyers learn more about a product.

96% of people have watched an explainer video to learn more about a product or service and 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. That’s why 85% of businesses use video as a marketing tool. (source)

There’s a lot of ways to leverage video marketing into your business strategy and it doesn’t have to be expensive. This visual element is such a good tool to help businesses explain how things work and it greatly affects the potential buyers’ purchasing journey.

You Can Use Video in Many Ways

When it comes to making and using video content, you have a lot of options to choose from. You can find the method that’s perfect for your company’s goals. Of course, the most obvious choice is YouTube, but there are other platforms you can use aside from this giant.

Social media platforms such as Facebook, Twitter, TikTok, Instagram, and Snapchat allow you to post short videos that disappear after 24 hours and these are great because they are quick to create and are personal as they speak directly to your audience. For these stories to be effective though, you’ll need to have an audience on your social media.

There’s also live video which has grown in popularity in recent years. On platforms like Facebook, Instagram, Youtube, and Twitch, you can have live stream events for your business. Live video is effective and highly engaging compared to regular videos.

You can make webinars that you can use to directly interact with your potential clients. These webinars are created to address specific questions and concerns about your product and service or teach your audience about your field and company.

Videos are Great for SEO

Search engines like Google love videos and websites are more likely to rank on the front page if it contains videos. Videos are highly engaging content and they can keep visitors on your website stay longer.

And as Google owns YouTube, which is the world’s 2nd largest search engine, relevant videos are favored by Google in their search results.

Optimize your videos on YouTube for SEO by writing catchy titles and detailed descriptions. Add your website, products, and services links, too.

Video Builds Trust

A video is a great tool and a powerful medium for marketing as it allows you to connect to your target audience on an emotional level. This emotional connection your build with your audience is what makes them trust and do business with you. Building this trust will link you to your audience and will gain you the chance of winning over new customers.

Video Shows Great Return On Investment

Creating effective video campaigns may look like you need to have a big budget, but the cost is not as high as it used to be 15 years ago.

The ROI you get from creating videos will also depend on several things such as how well organized your content is and the quality of your videos. But nonetheless, with strategic planning, a well-produced video will provide an ROI for your investment.

Video Engages Even the Laziest Buyers

Videos are great for learning and they are very easy to consume. In today’s fast-paced world, people are too occupied to read long texts, so having videos that provide audio and visual content is preferred. Customers love seeing products in action and videos provide this kind of content.

Videos are Mobile-Friendly

The majority of the population today has a mobile phone and 90% of consumers watch videos on their phones. With the growing number of smartphone users over the years, your videos will keep getting more and more audience. More audience means more potential customers.

Videos are Shareable

As stated above, videos are popular for mobile users. With the video formats we have available, it’s easier to share them on whichever platform you want. This can potentially increase your content’s reach and will also mean an increase in your brand awareness and possibly conversions!

Video Drives Traffic and Boost Sales

Adding product videos to your landing pages can increase conversions and sales. A high-quality video with great content will drive leads to your business and traffic to your website. Not only will videos get potential customers to interact with your brand, but they will also aid them through their purchasing journey as they get to know more about your products and services.

Videos are a vital part of your marketing strategy and it’s a great way to reach your audience. The best part is creating quality videos has become easier than before and it’s been made available to everyone.

If you still haven’t incorporated video marketing in your business strategy, then perhaps this is the sign that you should.

Need guidance and help? Ve Digital offers videography services. Contact us today!

July 14, 2022
8 Reasons Why Most Digital Marketing Strategies Fail

Reasons Why Most Digital Marketing Strategies Fail

Digital marketing is a broad terminology as it includes a lot of subtopics for all of the online marketing efforts out there. Today, businesses take advantage of all digital channels to market their company, such as social media, search engines, emails, online advertisements, and websites.

Digital marketing strategies are formed to fulfill goals and this is one of the best ways to grow a business, especially when you are looking to widen your audience. The problem is having a digital marketing strategy is not a guarantee for success.

There are reasons why most digital marketing strategies fail and in this article, we’re sharing 8 reasons why.

8 Reasons Why Most Digital Marketing Strategies Fail

Inconsistent Branding

Your branding is your business’ identity, it is the heart of all your marketing, advertising, and messaging materials, and this is why consistency is of the essence.

Your branding is what will make people recognize and identify you. On a superficial level, it’s what your logo looks like, it’s your company colors and other visual features. Reasons Why Most Digital Marketing Strategies Fail On a deeper level though, your branding will correlate to your core values, your voice, and how your company differs from your competitors. All of these things will be what goes through your message, so having inconsistent branding will hurt you more than you could imagine.

Lack of a Coherent Vision Reasons Why Most Digital Marketing Strategies Fail

Another reason why some digital marketing strategies fail is because of a lack of a coherent vision. A digital marketing strategy is a set of ideas and directives that are designed to help you achieve your business goals. In your strategy, you’ll be using different tactics such as SEO, content marketing, email marketing, and the like. More often, some marketers only focus on tactics – working only to bring new customers to the brand and not at all looking at the bigger picture. With the lack of a foundation to tie up all those marketing tactics, there’s a big possibility of failure.

Cheap and/or Spammy Tactics Reasons Why Most Digital Marketing Strategies Fail

To get fast results cheaply, some marketers opt to invest in spammy and/or cheap marketing schemes. Some resort to buying spammy backlinks to possibly improve their domain authority or buy an email list to send as many marketing emails. These tactics can work in the short term as they provide gratifying results initially. However, these tactics never work out in the long term. Eventually, your business may incur penalties from Google or get blacklisted by email service providers. It’s best to stay away from these things.

Investing Too Much Too Early

Digital marketing will always require you to measure and evaluate your key performance indicators and then adapt to what’s going to improve your performance. The more you spend time studying your marketing strategy and analyzing your results, the more you’ll know about your audience, your competition, and your brand itself. Gathering these pieces of information will then make you more knowledgeable to invest your money in a better and more efficient marketing tactic.

In digital marketing, investing in strategies for your business will gradually increase over time. If you invest too much at an early stage in a strategy that’s not yet proven to work, you’ll probably just end up losing money when that tactic won’t work for you.

Not Investing Enough

Similarly, some digital marketings reasons Why Most Digital Marketing Strategies Fail are because of the lack of investment to make a strategy work. Some strategies require more money to get quality results, say for example a $1000 website is going to be a lot more functional and cost-effective than just settling for a $100 one. Some strategies, like social media marketing and SEO, take time to develop. So if you are not willing to invest in it in the long run and just opt to spend money for a month, you won’t be getting the results you want.

Investing too much can be a problem, but so is not investing enough.

Not Focusing on Your Customers

One of the reasons why digital marketing strategies fail is when you focus more on your product rather than focusing more on what your customers want.

Connect with your customers and stay in touch with them. Find out their needs and pain points, and find a way how you can help them with that thru your business. You have to understand that your purpose is to serve your audience and that to craft an effective digital marketing message and effort, you’ll have to know and understand your customers.

Refusing to Adapt & Not Following Trends

Change is constant – even with marketing strategies. You always have to learn from the past, study your strategies and your competition, and adapt to new techs and approaches to better your work. Reasons Why Most Digital Marketing Strategies Fail Trends are ever-changing and if you refuse to adapt, then you’re going to fall behind the race.

Lack of Measurement

Reasons Why Most Digital Marketing Strategies Fail If you are in the business of digital marketing, you should know how metrics and analytics play a vital role in your strategy. Without measuring, you’re just like throwing your ball careless not knowing where the basket is. You’re giving all your effort not even knowing if your shots are landing. This is another reason why most digital marketing strategies fail. Reasons Why Most Digital Marketing Strategies Fail and Reasons Why Most Digital Marketing Strategies Fail

If you want your strategies to work, you have to study those metrics and measure everything. How much money are you spending every month? How many people are you reaching? Are your engagements doing well? How are your follower count and views? Measure, measure, measure!

There’s no one-size-fits-all in digital marketing. It is a continuous journey and it can be a little tricky to pull off effectively. It’s not rocket science, but it does take careful planning. Don’t fall into these common pitfalls and always keep your eye out for the important things.

If you have any digital marketing needs, our contact page is open for inquiries!

June 28, 2022
Top 5 Tips for Video Marketing
Top 5 Tips for Video Marketing

By now, it’s clear that videos are an essential form of media for marketers. One proven way of boosting traffic to your website and increase conversions is to create a good video marketing strategy. Now, creating video content for marketing can be daunting if you’ve never done it before. And although it may seem that achieving video marketing success is expensive and hard to do, it doesn’t have to be if the results are worth it. All you need is a brilliant strategy to start your journey. In this post, we will talk all about video marketing and we will give you tips for video marketing that works!

What is Video Marketing?

Video Marketing is a type of video you make and post on social media to grow your business. Usually, video marketing contents are posted to YouTube but nowadays, you can see this kind of marketing anywhere including Facebook, Instagram, and even Twitter.

Developing a Strategy

In video marketing, you can post your content on any platform. The question here is how do you develop a reusable video content strategy template that’s guaranteed to be successful? Making videos without a specific purpose is like making a cake minus the flour – it will be a disaster.

Here are five simple steps you can keep in mind as your video content strategy:

1. Define your purpose

Test your brand and know what makes you different from your competitors. What attracts your customers to you? What are your business’s core values? You need to figure out how your content will fit with your values and what will make it resonate with your clients. What problems are you solving and how do you solve them? When your purpose and goals are defined, it will be easier to plan content and create them.

2. Know your audience

You must find where your audience is. Are they on Facebook? Instagram? Twitter? Snapchat? Upload your videos where your people are, not where they’re not. Spend time to define your target audience and learn about their behavior. This will save you time.

3. Know your competition

Learn what your competition is up to. Do a video content audit and find out if you are missing out on anything. Compare what you have with your competition’s video content. What are they not doing, or not doing well? You’ll be surprised at how much you’re going to learn from your competitors.

4. Create your Unique Value Proposition (UVP)

This is a marketing short-speak for creating an outline of what makes your brand special. UVP is a statement that best describes how beneficial your offer is for your customers and what differentiates you from the competition. In creating your video UVP, these are the things you should include:
- Topics to cover
- Style and Tone
- Delivery of your Content
5. Build a Plan

Create your plan by breaking it down into a content marketing funnel. Include some specifics on what your content will do, such as:
- How will this content appeal to the audience?
- Where does the content fit into the buyer’s journey?
- How and where should this content be delivered, used, and repurposed?
Five Video Marketing Tips You Should Know

Content creators are oftentimes disappointed when their efforts in making videos do not pay off. What if the video doesn’t appear in search engines? What if it doesn’t get enough views?

You’ve already learned about video content strategy. It’s time to learn about the most important tips for you to succeed in this endeavor. Here are our top five video marketing tips to increase your traffic and conversions!

Create Quality Content

In making a video, one must keep in mind the importance of having quality content. A great video has a great story. The best video content tells stories that connect with the viewers. The better the story-telling, the easier it is for your viewers to understand your offers and how your company is beneficial for them. Center your video around a story and not the sale. Concentrate on the value you’re providing for your consumers and the sale will follow.

Use the First 10 Seconds Wisely

Your amazing three-minute video will be for naught if the first few seconds won’t hook your audience. Did you know that a typical internet user’s average attention span is now just 8.5 seconds? To entice your viewers to watch the whole of your video, you need to create a hook at the beginning. The first ten seconds of your video should answer the question: “Why should I watch it?”. Don’t forget to put a great thumbnail for your video!

Optimize your Video for SEO

Strategize and take time to optimize your video marketing for SEO. What keywords do you want your video to rank high for? Include those keywords in your title, description, and tags. Give your video a unique title and a fleshed-out description so that google’s search spiders can make sense of your video and understand the content it entails. Google owns YouTube, so this search engine gives a lot of authority to YouTube videos in their organic search results.

Create a strong call-to-action (CTA)

For marketing videos, always include CTAs. A call-to-action doesn’t always have to lead your viewers to sign-up or purchase, a video’s CTA can be as simple as:
- Subscribing to your channel
- Liking your video
- Sharing the video to their friends
- Commenting on your video
Most marketers place their CTAs at the end of the video, but it doesn’t mean that this is the only way you can do it. Experiment with your videos by putting the CTA at the start, at the middle, or the end, and determine which one gets the highest conversion rate.

Another tip is you can include a link to your website in the description box so people can go to your site by clicking on this link.
- Upload your videos to YouTube and other platforms
- Post your videos where your potential customers consume video content, whether it be on YouTube, Facebook, Instagram, or others.
If you haven’t thought about video marketing, now’s the time to consider it. With today’s generation being very reliant on the internet, this rich form of media with help your business gain exposure and help you get more reach.

Are you seeking help to get you started with your video marketing journey? We have a team dedicated just for that. Inquire with us today!
June 28, 2022
9 Benefits of Having a Website For Your Business

9 Benefits of Having a Website For Your Business

If you are a business owner, big or small, who doesn’t have a website yet, this is the sign for you to make one. In this post today, we will be talking about why you should have a website for your business and the many benefits it gives you.

Today, it’s crucial to have a website for your business, it’s like having a shop or a telephone number on display for people to call you and reach out to you. Having a website will give you a platform to display all of what your company is about. It’s a platform enough to accommodate all the information about your business unlike having only social media which is very limiting.

Research says that 97% of consumers go online to find a local business and so if you want to reach those potential customers, you need to have an online presence – that means you need a website.

Why You Should Have a Website for your Business

It doesn’t matter what industry you’re in, if you want to keep up with the progressive times, a website is necessary. If you’re still not convinced, here are four reasons why you should have an accessible and well-developed site.

30% of Consumers Won’t Consider a Business Without a Website

As we now live in a digital age, your website will be your storefront, your top marketing asset. Did you know that Americans spend an average of 5.4 hours on their phones daily and check it about 63 times a day? By this time, consumers expect that businesses have an online presence and view those who do not have as less professional and they’ll be less likely to trust them.

People Will Search for You Online

A big reason why companies invest in having a website is that the online world is where their consumers are. When people need something, they search it up online. Consumers will search for local businesses to read up about them, know about their products or services, or look for their contact information. And if you don’t have a website or any online presence, they wouldn’t be contacting you any sooner.

You Can Address FAQ’s Here

When you have a business, there will always be Frequently Asked Questions (FAQ) from new customers. Having a website will allow you to have a place to address all of them so you won’t have to answer them repeatedly. People visiting your website will appreciate the instant gratification they’ll feel when they find the answers to their questions right away.

Social Media Reach Is Diminishing

So you have a Facebook Page, a Twitter account, and an Instagram profile. You think you don’t need a website anymore, right? Wrong. Every other business around you has that, too. What will set you apart is by having a website that will strengthen your branding and your authority in your field. You will need a website aside from having all those social media platforms. While your social media can help your company grow, it wouldn’t be wise to depend on it being your only marketing channel.

Benefits of Having a Website For Your Business

You Have a 24/7 Online Presence

When you have a website for your business, your customers will always find you anytime and anywhere. You’ll be able to conduct business even outside business hours and your customers will have the comfort of accessing your company’s information at the comfort of their homes without being pressured to buy. In addition, as most businesses already have a site of their own, being offline will mean that you are losing potential customers to your competition.

It Strengthens Your Credibility

Having a website for your business makes you look even more professional and reputable than only having social media profiles. Today’s buyers are distrusting any business that doesn’t have a telephone number or an email address. These are crucial information about your business and having a quality website that’s equally easy to use will make your customers feel more comfortable engaging with you and using your services.

Your website is also the perfect place to show off any professional certifications or awards your business has.

You Have a Platform To Showcase Your Products and Services

With a website of your own, you will have a special place to show off everything your business has to offer. You can show your potential customers what they can expect with your business by displaying high-quality images of your products and services. Having a well-design website will give viewers a sense of what it feels like to enter your physical store.

You can publish specific details and information about each of your products and services so you can attract the right customers.

You Can Use Your Website To Attract New Customers Through Google

Having a website will mean that you are making your business visible on Google. As mentioned earlier, people search for services and products they need, and what’s the number one search engine everybody uses? Google.

That’s why aside from having a well-designed website, it should also be SEO-optimized so that your business will rank on Google on your targeted keywords. There are various free SEO tools you can use to achieve this.

You Can Display Your Previous Client’s Reviews and Testimonials

Another benefit of having a website for your business is that you can display your best testimonials and reviews from past customers who were satisfied with your service. This is a great way to establish social proof. You can also display other milestones like being featured in articles from popular blogs and newspapers.

It Can Encourage Customers to Contact You

Your website will contain your contact information and display it so that it will be easily visible to your potential customers. Having a website will make it easier for your customers to find you and contact you with ease.

Having a Website For Your Business is Cost-Effective

You may think that building a website is expensive but I disagree. Yes, it will have an operating cost but with all the resources available today, it has become more affordable, and it will have returns that will be beneficial for you and your business in the long run. Investing in a well-built website for your business is cost-effective when you think about the gains that you will get from it.

Customer Service is Easier and Available

Your website will provide you an easier way to handle customer service. With a FAQ page in place, you’ll reduce time and money, and you can provide more information for your customers. You can also arrange for instant replies to your customers that will save time and encourage positive customer relations in the long run.

There is a Growth Opportunity

Every business owner dreams of growing their venture and taking it the next step further. With a website at hand, it has the potential to provide more growth paths. It can be shown to future investors who want to know more about your company, what it was done, and what it can still achieve in the future. Simply said, your website will be a sort of archive that will keep your business transactions and data for future use.

Do You Really Need A Website?

Yes. Yes, you do. Hopefully, after reading this article, you are now convinced that your business needs a website to thrive in this digital world. But how can you have one? There are certainly many ways. You can opt to DIY. There are so many tutorials and resources to be found online. If you have the time to make your research and do the technical stuff yourself, I am sure you will enjoy the process. But there is an easier way – and we can help!

VE Digital specializes in web development and web design. If you need help setting up your website, get in touch with us today!

June 28, 2022
7 Signs Your Company Needs to Hire a Good Digital Marketing Agency

Hire a Good Digital Marketing Agency

Looking for signs your company needs to hire good digital marketing agency? Read up!

Running a business, big or small, is tough and can be very challenging. When you start out, you’ll be managing the basic operations, finances, employee supervision, growing your business, and on top of that, you’ll also need to do marketing, both online and offline. With all of these on your plate, you’ll soon be overwhelmed and burnt out trying to juggle so many roles. hire good digital marketing agency

Outsourcing a big role can be a huge step and there will be concerns about working with a digital marketing agency.

If you are torn between hiring a digital marketing agency to help you out with your online presence and digital marketing strategy and just sticking with your in-house marketing team, here are some signs you need to know that your company is indeed in need of a digital marketing agency to work with.

7 Signs Your Company Needs to Hire a Digital Marketing Agency

You’re wearing too many hats. hire good digital marketing agency

Having too many interests is great, but doing everything by yourself can end up in a disaster. Juggling social media, web updates, content creation, visual media management, email marketing, lead generation, and other important business priorities will make you spread yourself too thin. It’s better to stick to what you’re good at and delegate other things to those who are more qualified. Focus on your strengths and reach out to digital marketing agencies to help you with your shortcomings.

Your website hasn’t been updated in two years or more.

If your website has been stagnant for a year or two, you’ll want to do a major re-vamping or even make a new website if you want to stay competitive. Search engines like Google now prefer websites that are mobile-friendly. Having a mobile-responsive website means your website scales to fit tablets, phones, and desktop screens and provide a seamless user experience across all devices that your audience might be using. If your website is not responsive, you will not only lose viewers but also a potential high Google ranking.

Your content is outdated and your traffic is declining.

If your website hasn’t been updated in the last two years or so, and/or if your traffic has been decreasing, this is a sign that your digital marketing isn’t as strong as you thought it was. In digital marketing, your website is your base. It’s where your leads should go and take actions that turn them into prospects and actual customers.

If your content is outdated, not only will your viewers lose interest, it can also hurt your Google rankings. So aside from having a mobile-responsive website, you also need to keep on updating it with fresh content.

If you find your website not working for your goals anymore, it’s a sign your company needs to hire a digital marketing agency. Having an experienced digital marketing team working for you can help optimize your brand’s marketing and help your website and business grow.

You’ve seen a decline in your sales or leads. hire good digital marketing agency

Have your sales dropped? Or maybe your leads? If you’ve noticed this trend in your business, it might be high time to hire a digital marketing agency to help you out. Hiring a digital marketing agency will help you develop an inbound marketing strategy to allow you to reach your target audience with actual content that they want to see.

You’re struggling to stay current on your social media platforms.

Social media is a vital part of your digital marketing strategy and if you are struggling to get more followers and engagement on your socials, it might be because there’s something you’re not doing right.

Successful social media campaigns rely on compelling, unique, and fresh content ideas that interest your audiences and potential buyers. hire good digital marketing agency With better content, you’ll have more traffic, engagements, and leads.

If you’re struggling with your social media presence and you don’t know how to fix it, it’s a sign to get a digital marketing agency to work with you.

You don’t know what key analytics are. hire good digital marketing agency

As a business owner, metrics and analytics should be a priority because this is how you measure how much you’ve improved. If you don’t measure your website analytics and your social media engagements, you are failing to note what your audiences are interested in. Digital marketers test, track, and analyze their implemented strategies to help them determine which works and which does not.

If you are not tracking your site metrics and are not looking at how leads find you regularly, it’s a sign your company needs to hire a digital marketing agency to help you with the analytics aspect.

Your in-house team lacks digital marketing skills.

You might be an expert when comes to running your company and making your products. However, digital marketing is a different skill set to learn, and while it’s great to learn its many tips and tricks so that you can do it by yourself, you’ll be investing more time and effort in it rather than focusing on what you’re really good at. hire good digital marketing agency With that said, it’s a smart move to look for and hire professionals in this field for efficiency.

Read: 5 Reasons Why You Should Work With A Digital Marketing Agency

Now that you know the signs your company needs to hire a digital marketing agency, you’ll be able to determine if these are applicable to you. Once you’ve determined that you need to hire a digital marketing agency, the next step is to find the right one that can work with your goals in mind and help support you to achieve them.

Ask them the right questions and get to know their experiences, strengths, and processes.

VE Digital is a digital marketing agency that specializes in web design and development. For your digital marketing needs, you can contact us today.

June 14, 2022
5 Reasons Why You Should Work With A Digital Marketing Agency

Work With A Digital Marketing Agency

At this time of the world when COVID19 is still existing and maturing, uncertainties still fill up everybody’s calendars. The world continues to revolve and we are still unsure of what will happen in the future. Despite the setbacks we’ve experienced in the past year, there’s one thing that is for sure and that is how digital marketing has made a vast difference for every business in the world.

Today, every business (big or small) needs to have one form or another of digital marketing to improve their reach and get new customers. Most businesses, though, are still not aware of how to approach going online and digital, and that is why hiring a digital marketing agency can be the best thing you can do for your company.

Sometimes, it’s a debate if having an in-house marketing team is enough or hiring a digital marketing agency would be best. And it is crucial to weigh out the pros and cons before making the final decision. That’s why we’ve listed 5 reasons why you should hire and work with a digital marketing agency.

Why Work With A Digital Marketing Agency?

If you are new to the business, hiring a digital marketing agency may be a bit intimidating. It may feel like a big step because you’ll need to consider a lot of things before making the decision and you’ll have to look for the best fit for you. You’ll also have to think about the cost before outsourcing anything.

With these concerns in mind, here are some reasons why you should work with a digital marketing agency.

Specializes in Online Marketing Services and have Expertise in Specific Skills

When you work with a digital marketing agency, you get to work with a team of people with different specialties. You get access to different skills that will benefit your company.

Marketing is vast and there’s a lot to cover. With a digital marketing agency behind you, you can tap into their skills and knowledge. You can use their expertise in SEO, PPC, graphic design, content creation, social media marketing, and many more.

Have Deeper Understanding and Knowledge

People who specialize in digital marketing spend a lot of their time updating and upgrading their knowledge, understanding, and skillsets. They get regular training and experience as they deal with clients on a daily basis and this can never be matched by an in-house marketing team.

This gives digital marketing agencies the advantage because they have more in-depth knowledge and expertise in this industry. And the bonus part is they might already have worked with your clients before.

Have Access to Resources You Don’t Have

When you are still growing your business, you may not have the budget to hire a skilled and full-time digital marketeer to join your team, but you may be able to outsource and afford to work with a digital marketing agency. Yes, it will cost you, but when you realize how much you gain from the service, you’ll be surprised at all the resources you’ll have access to.

To give you an idea, here are a few of the resources we’re talking about: content research tools, SEO optimizers, grammar and plagiarism checkers, automation tools, educational courses, web development tools and plugins, and so many more. These tools are paid monthly or yearly and if you hire a digital marketing agency, you’ll have access to the tools they use. You can always run marketing campaigns on your own, but navigating through something you’re unfamiliar with will take you much longer and cost you more.

Another justification for hiring an online marketing firm is the ROI. The ROI of hiring a digital marketing agency can cover its cost especially when you get to tap into a new market that you may not have been able to reach otherwise.

Flexibility and Improved Perspective

The difference between an in-house marketing team and a digital marketing agency is how the latter can provide you with flexibility and a new perspective.

Online marketing firms will easily be more flexible to shift with your strategy when you need to tap into a new marketing channel to get to your target audience. They can help you solve your problems quickly and having a diverse team will get you more perspective to come up with creative and effective solutions.

Agencies Will Get The Job Done

Down to the last and one of the best reasons to work with a digital marketing agency is their ability to get the job done. Whatever marketing needs you to have, with a dedicated team, it will be done.

Having a digital marketing agency working with you is a sure way to get your goals and projects completed on time.

Final Thoughts

Digital marketing agencies work remotely and outsourcing will allow your business to hire someone without the need to bring them into your space which can also save you time and money. Overall, working with an online marketing firm will not only save you time and money but can also provide you new ideas and perspectives, and help you achieve those to get your desired results.

Look for a reliable agency that will support your growth and work with your goals in mind.

Want to learn more about digital marketing? Talk to us. VE Digital is willing to help you!

June 14, 2022
7 Digital Marketing Podcasts You Should Definitely Listen To
Looking for great resources for your digital marketing hustle but you’re too busy to insert something else in your otherwise fully packed schedule? Digital marketing podcasts can be what you are looking for.

With podcasts, you can access and listen to them anywhere and anytime while doing other things like working out, cooking, driving or commuting, and sometimes even working. Podcasts are super useful especially when you are seeking other people’s perspectives on a certain area. And there are thousands of available podcasts online for free that you can get your hands on.

Among the hundreds of digital marketing podcasts available, we curated 7 of our favorites. You can learn more about SEO, copywriting, blogging, social media marketing, and anything digital marketing stuff under the sun.

7 Digital Marketing Podcasts You Should Definitely Listen To

Marketing School by Neil Patel & Eric Siu

With short episodes that are only 5-10 minutes long, this podcast offers bite-size episodes that give you solid actionable marketing advice every day. It doesn’t take a lot of your time but it gives you useful tips that you can apply to your work or business.

Episodes To Listen:
Spotify | Apple Podcast

Duct Tape Marketing Podcast by John Jantsch

This is the perfect podcast to listen to if you own a small business. From marketing tips, tactics, stories, secrets to resources, John Jantsch got you covered.

Episodes To Listen:
Spotify | Apple Podcast

Everyone Hates Marketers by Louis Grenier

Host Louis Grenier guides his listeners in the right direction on how to do remarkable marketing. He interviews people with authority in the marketing business and gives out valuable advice. If you want to learn how to get more leads, visitors, customers, and long-term profits the right way, check this podcast out.

Episodes To Listen:
Spotify | Apple Podcast

Social Media Marketing Podcast by Michael Stelzner

For those who want to improve their social media marketing game, this is the podcast for you. A 45-minute episode is released weekly and the host, Michael Stelzner, teaches listeners new social media skills, strategies, and tactics. This digital marketing podcast is an amazing resource for all things social media.

Episodes To Listen:
- YouTube for Marketing: What Marketers Need to Know
- The Future of Social Media Marketing: Trends to Track
- How To Improve Your Facebook Organic Reach
Spotify | Apple Podcast

Online Marketing Made Easy by Amy Porterfield

This is a podcast for everyone who wants to learn more about and succeed as a course and content creator. Amy Porterfield talks about various topics like finding your niche, launching your website, building your email list, and more.

Episodes To Listen:
Spotify | Apple Podcast

Copyblogger FM by Darrell Vesterfelt and Tim Stoddart

If you want to learn how to improve your content and copywriting, this is the podcast you’re looking for. Copyblogger gives advice on how to create killer online content. It also tackles content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Check it out!

Episodes To Listen:
Spotify | Apple Podcast

The Authority Hacker Podcast by Gael Breton & Mark Webster

Listening to this podcast is diving deep into the hows of running online businesses, authority sites, and blogs. Gael and Mark share the marketing tools they use to build traffic to their sites, tactics they do for link building, and so many more.

Episodes To Listen:
Spotify | Apple Podcast

If you are already a podcast listener, these podcasts are great channels to listen to and add to your favorites. If you are someone who is foreign to this type of media, now is the best time to try listening to one episode, and maybe you’ll discover a new love!

The internet is becoming saturated with so much content that it’s easy to get lost in the jungle. These digital marketing podcasts we’ve listed have valuable content that will help you enhance your marketing skills and take your business to the next level.

Make sure to visit our blog for more articles like this.
May 28, 2022
6 Reasons Why Small Businesses Should Use Video Marketing

6 Reasons Why Small Businesses Should Use Video Marketing

Perhaps you’ve already heard this phrase repeatedly, but let me say it again. On the internet, whether it’s for entertainment or business purposes, content will always be king. There are several types of content – written text, photos, infographics, etc – and among these, videos reign over them. Video content is full of potential, and the reason why it’s a hit is that videos are highly engaging whether your intent is to inform, educate, or entertain an audience. Nowadays, video marketing is already a must. In this post, we will talk about why small businesses should use video marketing in their digital marketing strategy.

One element of success in the digital marketing scene today is for brands to leverage video marketing. Video consumption has grown exponentially over the years and is growing still. The majority of those who go online will always rather watch a video than read a lengthy all-text post.

Here are some reasons why small businesses should use video marketing to grow their business.

Videos can educate your audience about your brand

In modern-day marketing, the buyer’s journey goes through several processes such from brand awareness to consideration and then to finally making a decision. In these three phases, the consumer depends on the online content about this certain brand to help them make their decision. Products review through blogs and articles help, but videos are better.

Videos can help grow your reach cost-effectively

Unique tools and video editing solutions have become affordable over time, and today, the cost of making videos has been made more affordable than ever. There’s an endless supply of resources, and it only costs relatively small. If you are seeking an efficient yet cost-effective way on educating your audience about your brand and getting your message across the market, all you need is to make a video using your smartphone.

Videos can boost your brand’s reputation

Internet users prefer videos over other forms of content, so using video marketing as one of your digital marketing strategies can undoubtedly boost people’s perception of your brand. The higher the quality of your videos, the better will your brand’s reputation be. Videos can also help address and turn your negative reviews around by creating Q&A sessions, personable review videos, and humorous content.

Improves your Social Engagement

Videos have a higher engagement rate than plain images on social media platforms and having a great online presence is a cost-effective way of marketing your business. In the digital marketing world, engagement is important. No engagement means lower traffic and conversion rates. Create relevant video content so that you can build your engagement with your audience and build trust and connections.

Helps drive traffic to your website

Another benefit of video marketing is it can help you get users to visit your website. A strategy to drive more traffic to your website often requires you to advertise on different social media platforms, and social media posts that are in video form have over 40% more views than just a plain text or photo post. To even make it more effective, you can include valuable call-to-actions in your videos and optimize your descriptions.

Video Marketing can help gather and generate leads

With the right strategies, you can optimize and leverage your video marketing efforts to generate more leads for your business. By creating valuable tutorial and review videos, you can sell your products and services. You can also put your videos on your landing pages and create a powerful call-to-action to encourage your viewers to take the next step. Videos help consumers understand a product more and can be influenced by product videos when making purchasing decisions.

Using video marketing for your small business will enable your brand to connect with your audience in a more personal way. We live in a visual world, and even though beautiful photos can elevate your aesthetics, it’s just not enough. Videos are much more personal, more informative, highly engaging, and more interesting to watch.

For more tips on video marketing, read this blog.

May 28, 2022
7 Benefits of Content Marketing for Small Businesses

7 Benefits of Content Marketing for Small Businesses

When you hear content marketing, you’d automatically think of blogs and articles, and maybe sometimes social media. Well, we are here to tell you that it’s more than just that.

Content marketing is for long-term use. It’s a strategy that uses content to build strong relationships with your market, capture your audience’s attention, and improve your engagement.

Here are the significant benefits of content marketing for small businesses:

It Increases Your Brand Visibility

The content on your site is important if you want to appear in search engine results as 88% of online consumers use search engines like Google to seek out information.

Perhaps the biggest and most known benefit of content marketing is its ability to help your website rank on search engines for competitive keywords. Every individual who finds your website from Google is a potential customer. So the higher you rank on the search engine results page, the better.

To get to this part, you must first create unique, great quality, and highly engaging content that offers useful and valuable information to your readers.

Quality Content Builds Trust.

Having quality content earns your prospect’s attention and consideration. Brands that offer free content on a certain topic that a consumer is interested in is effective for attracting prospects to their business.

When you build trust, you invite your viewers to keep coming back to your platform. Content marketing converts prospects into customers as it is all about providing value and giving something to the audience to build trust.

Small Investment, Great Returns

Compared to other forms of advertising, content marketing is cheap. You can even outsource it and it will still be relatively cheaper than traditional marketing tactics.

For small businesses, content marketing is a budget-friendly means to get your brand across the cyberspace to get you results.

Keeps your website fresh and relevant

Google won’t only look at the depth of your content but will also look at its freshness. It will look at when your content was published, how your site is often updated, the rate of new inbound links produced, and its traffic and engagement metrics.

When you put out relevant content regularly, you are producing ongoing fresh content that will keep your website afloat on Google’s radar.

Showcases your Authority in your Industry

All business owners eventually want to become an authoritative figure in their industry. In today’s world where the online marketplace appears faceless and robotic, content marketing can be a great way to build one’s credibility. When you write high-quality and valuable content that makes people trust and engage with you, you build your brand to stand out among the rest.

By having a blog on your website, you can start building your authority and credibility. Making tutorials, infographics, and other forms of content will provide useful information for your audience, and they will thank you for it. Give something to people and you can start building that trust with them as you gradually show them that you know the stuff you are promoting.

Encourages People to Return to your Website

When you publish engaging content consistently, you invite people to come back to your website for fresh content. On the world wide web, your website is your storefront and it represents your business. When you release fresh content regularly, you expose your brand to existing customers. This will then make them more likely to check out your products and services.

Gives you content to share on social media and other platforms

One of the benefits of content marketing for small businesses is it gives you more shareable content that you can disseminate on your different social media platforms such as Facebook, Twitter, Linkedin, and Instagram.

One blog post can go a long way. You can feature it on your email newsletter, share it on your different socials, or repurpose it into a shareable infographic. And it does not have to stop there. You can even revamp and update your old blog posts to maximize all your content.

Content marketing has so many benefits both for big and small businesses. The process may be a little bit tedious but the returns are worth it.

Make sure to visit our blog for more articles like this!

May 14, 2022
How to Promote and Grow your Small Business in 2021

How to Promote and Grow your Small Business in 2021

The ways to promote and grow your small business have drastically changed compared to how we used to do it a decade ago. The biggest change today is in terms of going digital and spending more on online advertising. With the COVID-19 and the lockdowns happening all over the world, everybody is more focused on the internet now more than ever. Hence, the effort to grab more attention online for your business has increased.

Today, having an online presence has become essential even for small businesses. Now is a great time to invest more in advertising and promoting your business online via social media, content, and/or video marketing.

How to Promote and Grow your Small Business in 2021

Online Listing for Visibility

Create a free online listing for your business, this is easily the most effective way to get your business out in the online world. An online listing is any place where you can input your business details for potential customers to see like Yelp and Google My Business. Keep your details accurate and up to date.

Fix your Website or Start a Blog

To build your engagement with your customers online, one thing you can do is to fix and revamp your website and start a blog if you haven’t yet. Blogging has a lot of benefits for your business, and we have a separate post for it. You can read it here.

Social Media Marketing

Social media plays a huge part in promoting brand awareness and business promotion online. Many businesses involve themselves in social media marketing today, and using ads can immediately boost your reach. There are many advantages of social media marketing for small businesses. Aside from increasing brand awareness, it also helps you understand your audience better, and it allows you to improve your customer satisfaction through engaging and connecting with your audience.

Read this for more social media marketing tips.

Collaborating with Influencers

Collaboration with influencers to promote your business is a new form of advertising that has grown over the years. Influencer marketing is popular over Instagram and YouTube. Basically, an influencer is a person with an enormous amount of followers and who can persuade their viewers to try out the stuff they are using. Leveraging influencer marketing in your marketing strategy can help you grow your brand reach.

Using Google Search Ads

We all know Google is a huge advertising machine. Yes, it gives you helpful information, but it’s providing you all those things so they can make you see their ads. Google ads have grown in popularity over the past ten years and businesses, both big and small, can take advantage of this useful tool for a small cost. It’s an effective low-cost marketing strategy that can attract potential customers.

Creating a list for Email Marketing

Over the years, the open rates for emails have dropped. However, even though this circumstance, sending emails is still very much a viable option for marketing today. Depending on your target market, email campaigns can keep your products and services at the top of your customer’s minds and can help your business generate more leads.

Ask for Referrals

A simple way to get your business across and grow your leads is by asking for help from the people who already know you. They can be friends, family, relatives, schools, and more. You can also ask for referrals from your customers. Many business deals happen because of somebody referring someone they know who needs their services. So if you are not doing this, you are seriously missing out.

Video Marketing

With over 2 billion users worldwide, it’s safe to say that YouTube is the most popular video platform today. While YouTube allows ads on their platform, making your own video is a great way to build trust with your audience. Businesses that use video marketing as part of their strategy gain higher customer engagement. Video marketing can also help with search engine optimization. Videos are highly engaging and can promote, inform, educate, and connect with both new and existing customers. For more tips for video marketing, click here.

Online Webinars

When you create and offer introductory webinars or workshops, you can attract your target audience and get their contact information for future use. Of course, it helps when you already know who your target market is and where to find them online. You can then run ads to promote your webinars to get people to sign up. These webinars will provide valuable information about your business to the viewers and can likely convert them into actual customers.

Improve your Customer Service

To keep your customers, they need an exceptional customer experience and customer service is a huge part of this journey. Customers become regulars when they receive excellent treatment, so it’s important to keep in mind to always look for improvement in the customer service area.

Marketing your small business today has become easier because of the many tools available at your disposal. All you need to do is to master the skills needed to promote your business effectively. The tips listed are fool-proof ways on how to promote and grow your small business. For more business development tips, read our blog.

May 14, 2022