Blogging is not something new today, it’s been known for the past few years. A blog can be valuable for a couple of reasons, especially for businesses. But why blog, though? Business blogging is a marketing strategy wherein blogging is used to get more online visibility for a business. Just like social media and email marketing, a business blog is a marketing channel that will help support the growth of your business.
If you own a business and you’ve already set up your website but you’re still having second thoughts about making a blog for it, here are a few reasons why you should.
Blogging drives traffic to your website.
If you want more people visiting your website, blogging will be a great help to achieve this goal. Having a blog enables you to reach up to millions of people who frequent the internet. Blogging will help you promote your business and attract audiences outside your reach because it provides valuable things for them.
How many pages do you have on your website? Do you often update them? I don’t think so. Now, by having a blog, you will be creating new content that will add one more indexed page on your website every time you publish one. This is one more opportunity for your website to appear in search engines and drive traffic to your website by organic search. Having a blog will let Google and other search engines know that your website is active and this will help your content show up in their pages.
By having a blog, social media can also help to have your business discovered. Every blog post you publish, you will be creating new content that your audience can share on their networks. This will help expose your business to a new audience that you haven’t yet reached.
Another benefit of having constant blog content is it can help your social networks going. Your blog content can serve as content for your social media as well. This will strengthen your social reach with content from your blog which in turn will drive back traffic to your website with the help of your social media.
So, why blog, you ask? One benefit is it can help drive more traffic to your website.
Business blogs can help convert traffic to leads.
With what’s said above, blogging can drive traffic to your website. Now that you have traffic, another benefit of having a blog is having the opportunity to convert this traffic into leads. Each post is an opportunity to generate new leads. How? By adding call-to-action in every blog you post to generate leads.
Usually, this calls-to-action give out certain things for free like ebooks, fact sheets, templates, webinars, and the like. It’s basically anything that someone would be willing to exchange their information with.
Not clear about how this works? It’s basically like this:
- A visitor comes to your website
- The visitor sees the call-to-action with a free offer and clicks it
- Visitor is lead to a landing page with a form to fill in with their details
- The visitor fills out the form, submits it, and gets their free offer
There’s a disclaimer in this one, though. Not every reader of your blog will become a lead, and that’s okay. Don’t be discouraged and just do your best to improve each month by setting a benchmark for yourself.
Having a blog helps establish authority.
Your blog can showcase your knowledge and expertise about your industry and it will help establish your authority in it. Having a wide array of blog posts that are significant, informative, and accurate will get the attention of relevant people in the same industry and will earn you recognition for being a reliable source.
The best business blogs help answer the most common questions that their customers have. If you start a blog and be consistent in producing quality content, you will be established as an authority in your field. When you establish authority, people will keep coming back to your website to get help for their problems. Aside from this, having relevant content will make people share it with their platforms as well.
Blogging builds rapport and engagement.
Aside from establishing authority, having your own blogsite will build your business rapport and engagement with your audience. Blogging can warm up your cold emails and calls. If someone receives any of the two and they have read your blog, they will be more responsive to it, especially when your content was relevant to them.
It’s not too late, start your business blog today! As the internet and technology evolve each day and become more and more integrated into our daily lives, there’s no better time than now to start doing more for your business. The benefits of having a blog on your website are undeniable and are impossible to ignore. And unlike the earlier years, making a blog has become a breeze in today’s age. You don’t have to be an IT or need a computer science degree to make one. You just need a trusty software like WordPress.org and follow a simple “how to make a blog” guide to get you started.