Author: hello@ve.digital

How to Develop Good Habits

How to Develop Good Habits

Humans are highly adaptable and we have always been creatures of habit. So it’s not a question of “if”, but rather of “how” we can develop good habits in the most timely manner possible.

One of the problems we face when developing good habits is that we get comfortable with the routines we do every day. We often stick to our daily routines absent-mindedly without considering whether those routines are good or bad. At the back of our minds, we think that because we’ve grown accustomed to doing these things, there is no reason to change.

Unfortunately, not all habits we have are healthy. For example, turning to consume alcoholic drinks or smoking to relax or relieve stress. This is not a healthy habit, this will adversely affect your health. Do you binge-watch your favorite TV shows at night and munching on chips has become a habit? If this is done habitually, it can lead to poor health.

The first step to breaking off bad habits is to learn to recognize that they are bad. Where do we begin?

According to experts, it takes about 21 days to form a habit or break one. In the span of 3 weeks, you can create new habits that will affect how you live. Simple habits such as getting up earlier, exercising each morning, listening to music or podcasts during a commute, or going to bed at a certain time are all doable if you just set your mind to it.

Here are some ways to help you develop good habits.

Identify your habits – the good and the bad

Most of the time, we don’t realize that the habits we have are bad for us. This is the first step in developing good habits – to identify the bad ones. Be aware of your routines, of what you do the moment you wake up, when you get home from work, or when you go to bed at night. Are you winded out after a few flights of stairs? Maybe it’s because of a bad habit like smoking or your lack of exercise. Are your finances in disarray? Maybe it’s because of your bad habit of spending more than you earn. It’s time you reflect and examine your habits.

Make A Decision

Be decisive and make a clear decision that you are going to pursue a new habit that will improve your being. Positive behavior will affect your journey. If you want to wake up early, set your alarm clock. If you want to be physically active, put on your exercise clothes, and begin your session.

Be Committed

Do not procrastinate. Once you’ve decided to make a change, be committed. Don’t let your laziness get the best of you. Put your mind to it, and just do it!

Tell others about your new journey

To hold yourself accountable as you develop good habits, tell your family and friends that you are practicing a new habit or behavior. Having others know what you’re up to will make you more disciplined and determined because you know that they are watching you. You don’t only have your expectations, you will also be driven by theirs.

Be Prepared with triggers and obstacles

Prepare yourself with the possible triggers and obstacles that you are going to experience. Be aware of your habits. There will be moments of weakness when you will need to release your frustrations. Rather than turning to alcohol, drugs, smoking, or stress eating, find a healthy alternative to your usual way of dealing with stress.

Create an Affirmation

Create an affirmation that you’ll be repeating to yourself over and over. This will help increase the speed of your habit development. Affirmations give your mind the little push it needs to prepare your body for the things you need to do. For example, you want to wake up early every morning. A simple affirmation you can repeat to yourself at night can be “I will wake up and get up at 6 AM.”

Persistence is Key

Developing a new behavior is not automatic but with dedication and persistence, developing good habits are possible.

Reward yourself for a job well done

Reward yourself after successfully practicing a new habit. It’s important to recognize the efforts you’ve made to improve and make yourself better. This will reaffirm and reinforce yourself to keep doing the new good habit you’ve developed.

Good habits are beneficial for you. No one can make you do it but yourself and so, in seeking improvements within yourself, it’s important to look at the basic routines you do in your life. Good habits keep your mind and body healthy, and it gives you a more positive outlook in life. Seeking personal developments is a journey you go through to make yourself better.

I hope you’ve enjoyed reading this post and I hope this will help you be a better you.

July 28, 2020
The Benefits of Regular Exercise

The Benefits of Regular Exercise Copy

To have a healthy body, you don’t only have to eat a balanced diet, you will also need regular exercise. Exercising is the movement of the body that makes you work your muscles and burn calories. There are many types of physical activities that you can do to exercise. Many of which include running, walking, jogging, swimming, dancing, and the like.

Being active regularly has shown many health benefits on both your physical and mental well-being. It may even prolong your lifespan.

Here are some of the benefits of regular exercise:

Improves your Mood and Makes you Feel Happier

Exercising is known to improve mood and decrease stress and the feeling of anxiety. It stimulates the parts of your brain that regulate stress and anxiety and increase brain sensitivity to produce endorphins – aka the happy hormones – that will leave you feeling happier. Exercise has been shown to reduce the symptoms of people suffering from depression and severe anxiety. Exercising helps them being distracted by their fears and be more aware of their mental state.

Moreover, exercising will also tone your body which will boost your confidence and self-esteem.

Helps you Manage your Weight

Studies show that being inactive may cause weight gain and obesity. Exercise helps increase your metabolism and maintain your muscle mass. Needless to say, engaging in physical activity will burn calories, and when you burn calories, you lose weight. As simple as taking the stairs instead of the elevator can be a form of exercise, even just moving around can help add to your regular exercise.

Increase your Energy Levels

Exercising delivers oxygen and nutrients to the different parts of your body. It helps your cardiovascular system work more efficiently by having a better blood flow and circulation. When your internal organs work more efficiently, you will have more energy to spend to do the things you like. Regular physical activities improve your muscle strength and boost your endurance.

Good for your Bones and Muscles

To maintain strong bones and muscles, regular exercise is vital. Physical activity like weight lifting can aid in muscle building when paired with the right protein intake. Exercise helps release hormones that promote the ability of the muscles to absorb amino acids and this helps them grow and reduces their breakdown. Practicing regular exercise will reduce muscle loss and maintain your strength as you grow older and age. It also helps prevent osteoporosis later in life.

Helps with Skin Health

Exercising can provide antioxidant protection which helps repair the cells from free radicals damage. It also promotes blood flow which protects your skin and can delay the signs of aging.

Prevents Health Conditions and Diseases

Does your family have a history of illnesses? Are you worried about getting heart disease when you get older? Do you want to prevent hypertension? No matter what your current weight is, being physically active can decrease your chances of acquiring cardiovascular diseases. Regular exercise will help prevent health problems and concerns such as stroke, high blood pressure, metabolic syndrome, arthritis, depression, and even some types of cancer.

Helps with Brain Memory and Health

With regular exercise, the blood flow to the brain is improved which helps with brain health and memory. Exercising can help with brain function, memory protection, and improve thinking skills. It also stimulates the hormone production of the brain that can enhance brain cells’ growth.

Additionally, exercising has the ability to prevent chronic diseases that can later progress to severe illnesses that can attack the brain.

Regular exercise is important to the elderly since aging promotes changes in brain structure and function. With regular physical activity, the adult’s mental function can be increased and maintained healthy.

Promotes Better Sleep

Aside from all the benefits stated above, regular exercise can also help you relax and sleep faster and better. Your body releases chemicals, which are a by-product of your body burning sugar, which makes you sleep. The more you burn sugar through exercising, the more these chemicals are released. These chemicals will then aid you in having better sleep and make you feel more energized the next day.

Regular exercise will improve the transition between the phases of sleep and it helps them become more regular. With this, your mood, concentration, and productivity will be enhanced as you are well-rested.

There are a lot of benefits you can reap when you practice regular exercise. It does not only make your body fitter, but it will also aid in your sleep, reduce stress, keep your mind and heart healthy, and make you happier! Exercising regularly is highly recommended to all people of all ages especially in this digital age where we all just sit down most of the day and face our laptop and phone screens. Get up and get physical!

July 28, 2020
Building Self-Confidence: 8 Things to Consider

Building Self-Confidence: 8 Things to Consider

Self-confidence is a state of mind and it’s not something that you can learn overnight like memorizing a set of rules. Confidence is more about developing your mental condition about how you view your surroundings and yourself in the middle of it. That’s why building self-confidence is a daily habit and not just a one-time thing.

I was 12 years old when I learned the importance of having self-confidence, and it took me years to build up the self-esteem that I have today. Having self-confidence helps a person grow and perform better. Developing your self-confidence will help you attract success.

From what I learned, here are some of the things you can do to start or continue building self-confidence.

Surround yourself with positive people

One thing that will greatly affect how you think and how you see life is by having the right people beside you. Notice how much your friends influence your choice of words, clothing, habits, and opinions. Being surrounded by positive people will, likewise, make you see your life more on the positive light. Being around the right people will make you see your strengths and weaknesses and develop your sense of courage to improve your own personal growth.

When I was 12, I met someone who I admired because of her self-confidence. She became my best friend and I learned how to appreciate my strengths and build my self-esteem through doing more on what I was best at.

Surrounding yourself with positive people will be good for your mental and emotional health.

Accept your mistakes and learn from them

We all make mistakes, and this is how we learn how to live through life. Mistakes are what make us better, so don’t let them discourage you from wanting to do better. The building block behind every self-confident person is the mistakes they’ve made throughout their journey to become what they are today.

They learned how not to repeat those mistakes again and in doing so, they progress through their lives and thereby building their self-esteem as they now know better than before.

Don’t take your mistakes as negatives, but rather as learning opportunities, as chances to improve yourself more.

Take care of your physical and mental health

Taking care of yourself is a huge part of building self-confidence. Having a sound body and mind helps you think more positively of yourself, hence the better you develop your self-esteem. Pay attention to your personal hygiene and eat healthily.

Wear clothes that make you feel great and exercise daily. Take the time to also look at your mental health. Avoid stress by doing the things you love. Don’t overwork and don’t push your body to its limit. Get enough sleep at night and develop a great morning routine when you wake up.

Define the things that truly matter to you

What are your priorities? What are the goals that you want to achieve in your life? Which things matter the most to you? When you have a fully-defined set of priorities, it will make you focus on achieving those things. Did you know those achievements give you a sense of accomplishment? This will help you build up your confidence and make you feel good and proud of yourself.

Celebrate your big and small wins

Allow yourself to relish in the good deeds you’ve done and the achievements you’ve made. Celebrate yourself for being able to hurdle a problem, for solving a crisis, for helping out a friend, or for even just waking up in the morning after having a good night’s rest. Once in a while, you are allowed to indulge yourself with something that you enjoy. Perhaps a good cup of coffee from that overpriced cafe? Or a relaxing spa day at your favorite salon? Treat yourself, you deserve it.

Practice Personal Affirmations

Personal affirmations are statements that you create that affirms your worth. Practice telling these affirmations to yourself repeatedly. Your body will eventually catch up with your brain, and the positive affirmations you tell to yourself will come naturally. For starters, say “I am” instead of “I will be”, and use positive language like “I am smart”, rather than “I am not dumb”.

Listen to your doubts but don’t let them define you

We all have doubts and that is normal, but it’s important not to let these cloud our vision and devour us. Building self-confidence is getting over self-doubts. Know your strengths and weaknesses, work on what you are good at, and celebrate your individuality.

The doubts we feel are there to keep us grounded, but it doesn’t mean that they can tie us down. Take the time to understand what you are doubtful about yourself and work your way up from there. You know you can overcome them when you just put your mind into it.

Be yourself

This last item may be overused, but it’s still the best advice I got that’s why I am including it here.

Be your natural, awesome self. Don’t hide your personality and pretend to be someone else. You will just have a hard time if you do this. Be yourself, no matter how weird you can be, or how awkward you may think you can be.

Being yourself will attract people who are similar to you, who have the same values as you, and by having these people who have the same wavelength as you will help you determine who you truly are. This will help you strengthen the new confidence you’ve found within yourself and it will help you continue building it up.

Confidence is the outcome of the thoughts that we think and the actions that we take. Having confidence is being able to get through difficult times. Remember, building self-confidence is not achieved overnight, it’s a state of mind. Manage your habits and practice doing things that will help you boost your confidence. Hopefully, the things laid above will help you through it.

July 14, 2020
Define Your Own Success: Here are 5 Steps to Help

What is Success?

Success. How do you begin defining this? To different people, this word means a lot of things, but what success means to me may not be the same for you. So, what does it take to be successful in life? How do you define your own success?

If we look into the dictionary, success is defined as “an accomplishment to one’s goal”, meaning success is something that is about the outcome we want to have in our life.

What do you want to achieve? What do you want to get out of your life?

Here are 5 steps to help you define your own success:

Ask Yourself the Question

“What Does Success Looks Like For Me?”

Here we are again, asked with a question that may seem simple enough at first glance, but can be very complex once you really think about it. Whatever comes into your mind, jot it down. Write it in a piece of paper or type it in your phone’s note app. Think about what success looks like for you, whether it’s bold and grand or simple and humble. Anything goes.

Ignore What Other People May Think

Step two is crucial and where it gets kinda difficult.

Some people won’t agree about what you would consider success is for you. Some, or even most people view success as being measured up against each other. This can start as early at home as we’re being compared to our siblings, our cousins, or even our neighbors.

This mentality of being compared to someone who has slightly “more success” than we do creates a barrier, a feeling of inferiority, that we have to measure up with them so we would be as “successful” as they are.

The truth is, other people’s success is different from ours. Other people’s success doesn’t matter. Their success is not your success. Success is not measured in how much money you have or how many sports cars you own; it’s about what you truly want out of life.

Only you can define your own success, and if it’s about more money or fame or prestige you want, then have at it. Just make sure that it’s something that you wholeheartedly want and not just because it’s what others have. If these things make you happy then go for it!

Be Specific

In this third step, I want you to go in-depth with what is it that you want. You’ve listed down what success is for you, now it’s time to look further into it.

Create a scene in your head and expand on that main idea.

For example, you want to be successful in a particular hobby, let’s say calligraphy. How much time are you willing to invest in this hobby every day? What time of the day are you going to sit down and practice your strokes? Are you willing to spend on the materials that you are going to use? Do you want to learn by enrolling in some online classes or joining in workshops? Do you want to earn in this hobby? And so on.

The more specific you are with what you want to achieve, the more attached and determined you are to it. It will become a focus and part of your life that even when times get tough, you will allow yourself to whether the odds by not giving up because you are passionate enough to persevere.

Make A Plan

Oftentimes, we tell ourselves that this is what we want but not doing anything to make it happen. Success does not happen overnight, you have to work for it. Make a plan, manage your time better, and take action. What are the things you need to do to get closer to achieving your dream? Go for it, step by step. It doesn’t matter how long the journey is as long as you make the effort, no matter how small, to reach for your goals.

Make it Happen

Now that you have clearly defined what success means to you, it’s time to make it happen. You got this!

The meaning of success is unique to each person. I know the definition of success for me, but I can’t tell you what it is because that is for you to decide.

June 28, 2020
Time Management: Here are 6 tips to help you get better at managing your time:

Time Management: A Guide

Sometimes, it seems that there is never enough time in a day to finish all of the tasks at hand. Everyone has only 24 hours a day, so how come other people can be more productive than us? There’s only one answer here and that is good time management.

One of the most valuable skills you can have in life is being good at time management. Learning how to manage your time effectively will improve your performance and your overall productivity wherever you are.

If you don’t manage your time well, you can never get things done on time, and you won’t be able to reach your goals at the certain time-frame you’ve set. Yes, you will make progress, but you will end up wasting precious time. Good time management will help you shift your focus. Rather than concentrating on your activities, you will be focusing more on achieving your desired results quickly. Remember, being busy does not equate to being effective.

You may spend your day doing so many tasks that by the end of it, you will have only accomplished less. This may be because your attention is divided into too many different things. Good time management will help you work smarter, not harder, which means you’ll be able to get things done in less time.

Here are six tips to help you get better at managing your time:

Set your Goals and Do the Most Important Tasks First

List your daily priorities and clarify your short term and long term goals. Allocate a certain time for planning your day, you’d be surprised how actual planning can save you hours of work! In your schedule of activities, whether it’s daily or weekly, note down the time required to get those things done, and place it where you can see it. Don’t fall into the trap of urgency. Focus on what’s the most important task and you’ll be able to get things done in no time!

Minimize Interruptions and Distractions

Unnecessary meetings can take up your time which you could have utilized to do your job. If possible, avoid meetings as much as you can. If you have to attend, do so with limited time. Minimize phone use as this will cause a distraction. You can turn your phone on silent mode so your concentration won’t be interrupted with notification rings.

Organize your Work Area

A cluttered environment makes you lose focus. When we lose our focus, we lose precious time. To avoid this, make sure to tidy up and organize your work area. Organize your files both the papers on your desk and the folders on your desktop. Your computer should be as organized as your office workspace, too.

Delegate Tasks

Learn to accept that you cannot do everything by yourself, hence you’ll need to learn how to delegate. Use other people’s strengths and let them do the things that you’re not very good at. Delegation is sharing the tasks that would be effectively done by others, so you can make the most of your time by doing your share.

Learn When to Say No

It’s okay to accept tasks that you know you can handle, but if you find yourself swamped and stressed out about how you are going to finish everything on your plate, learn how to decline and say no. You can only take on so much work. Be realistic with yourself and honest with others.

Stop Pursuing Perfection

There’s nothing wrong with wanting to have everything perfect, but you need to learn the boundary between wanting everything to be great and being a perfectionist. Setting unattainable expectations will just give you additional stress that you don’t need.

One of the biggest challenges of working professionals today is how they can get everything done in a specific timeframe with such a demanding market as what we have today. We’ve laid out six quick tips you can follow so you can be better at time management but it’s also important to learn how to balance your work and personal life. Take breaks and don’t forget to take care of yourself in between so you can avoid burning out.

And here’s the most important time management tip of all. You can be in control of your time and accomplish things you need to accomplish if you set your mind to it. We tend to push ourselves to our limit sometimes, but we fail to realize that we are not machines and there’s only so much we can do. Know what works for you and you’ll soon be working smarter like a pro! Best of luck to you, human, I hope you find these tips helpful.

June 14, 2020
7 Ways to Find Motivation When You Feel Stuck

7 Ways to Find Motivation When You Feel Stuck

Are you demotivated to work and do the things you’re supposed to do? Have you been feeling listless for some time? Are you having difficulties in waking up every morning knowing that you’re going to do the same routine as yesterday? Do you want to find motivation as soon as possible?

I know the struggle. Due to this pandemic, we’ve all been stuck at home for months, and we’re still getting used to it. Maybe the lock-down has been eased down in your area, but society has not yet come back to full functionality. We are looking at a possible future where the new normal is people wearing face masks and gloves when going outside. Maybe things have been difficult for you, and during these times, it’s been tough for you to find motivation. Don’t worry, it’s only a temporary setback.

Many of us are stuck in a rut, and maybe you’re desperate enough to get out of there that you’ve stumbled upon our humble website. Well, my dear, you’re in luck. We may have something to help you find the motivation you been longing to have.

Here are some ways how to find motivation when you are stuck in a rut:

Check Your Goals

Get a pen and a piece of paper. Sit down and ask yourself this: What do you want to achieve in the next 2 years? 5 years? 10 years? Write down ALL your answers in your piece of paper. When you’re done writing, go over your list and check if your goals are realistic.

Now, assess your life if you’ve been doing the things that will get you closer to your goals.

Here’s the hard part to swallow: If the actions toward those goals bore you, doesn’t inspire you, or makes you procrastinate, then maybe you have the wrong set of goals. Maybe your priorities have changed. And maybe, it’s time to change your goals as well.

Don’t be too hard on yourself. Your goals can be as simple as finishing a book by the end of the month or saving up a certain amount of money by the end of the year. Or it can be as ambitious as growing your small business twice by the next 6 months or getting to travel to 5 countries in a year. With the right mindset and attitude towards what you want to achieve, you will surely get to your feet and start doing what you need to do to reach your dreams.

Break down your goals into smaller steps

Big goals can be intimidating to look at, especially if you just see the endpoint. You’ll become overwhelmed and will be prone to giving up easily. The solution to persevere with reaching your goals is to break them down into simpler steps. Divide your goals into smaller milestones and you’ll be surprised as you notice the progress you’ll be making.

Breaking down your goals will also help you make adjustments whenever necessary. You can change the things that aren’t working for you anymore, and add up things that do.

Stop comparing yourself to others

Comparing yourself to others is a rabbit hole, and once you’ve fallen into the pit, you will have a hard time getting back up. We have to remember that every person has a different set of skills, a different set of strengths and weaknesses. Now, if you compare your work to someone else’s, it’s like you are comparing apples to oranges. Of course, there will be differences!

We tend to be harder on ourselves so the chances of winning these comparison contests are slim to none. This will not only create an inferiority complex when someone else’s output is greater than yours, but it will also hinder you from appreciating the good things you can do because you are only focusing on the negative things.

The best thing to do here is maybe just to compare your present self from your past self. This will be a healthier option because you can surely have a clear indication of your progress.

Embrace slow progress

Progress is still progress, no matter how slow it is – as long as you are going in the right direction. If this is how you move, embrace it. There’s no need to hasten. Slow and steady does it.

Be around people who make you feel good

Surround yourself with positive and supportive people. Be with people who make you want to pursue your goals and to just do better in general. Sometimes, all we need are encouraging words to help keep us going.

Celebrate your successes (however small they are)

Did you finish the book you intended to finish by the end of the week? Hit the target number of followers you’ve been aiming to have since last month? Did you manage to finish the essay you’ve been stuck on writing since this morning? Congratulate yourself on a job well done! Big successes start will small ones. Hitting your smaller milestones is an indication that you are getting closer to hitting your big ones so, of course, it’s a valid reason to celebrate! Give yourself a pat in the back for persevering and for doing your best!

Lighten up!

Don’t take everything too seriously. Yes, I’m serious. Smile, lighten up a little bit. After all, c’est la vie! And it’s the only one you’re gonna have. A bad day does not equate to a bad life. You may have had a bad day today but that’s why there’s always a tomorrow, right? So you can try again and do better.

Let yourself go through the ups and downs because this is how you can truly appreciate and savor the moment when you finally get to reach that goal of yours.

When you feel demotivated, just know that you are not a failure. This happens to all of us, and you are going to find inspiration again to resume living your life. If you are stuck in a rut, take a break and loosen up. You got this!

May 28, 2020
Facebook Ad Objectives
How to Choose the Right One For You.

Understanding which Facebook Ad Objectives to optimize and taking advantage of the power of Facebook Ad has become a staple part of every social media marketing strategy. Now, how do you make your Facebook campaigns stand out and make the most out of it?

Facebook Ad Objectives are the backbone of Facebook campaigns. It determines the effectiveness of your ad and how your campaigns reach your target consumers. When creating a new Facebook Ad, one needs to decide which objective to optimize to achieve your goals for the campaign. Choosing the right one is important as it will ensure that your ad will be highly effective.

Are you confused as to what objective you should choose? If you are feeling a little lost, this post is for you. Read on!

What are Facebook Ad Objectives?

Facebook Ad objectives are pretty self-explanatory. They are what defines your goal in what you want to accomplish with your specific ad campaign. It will then help Facebook to optimize your ads for the best results you can achieve.

There are three main categories and in each one, there are subcategories:
1. Awareness – is the objective that generates interest to your product or service
  - Brand Awareness
  - Reach
2. Consideration – is the objective that gets people to think about your business and seek more information.
  - Traffic
  - Engagement
  - App Install
  - Video Views
  - Lead Generation
3. Conversion – is the objective that encourages people interested in your business to buy or use your product or service.
  - Conversions
  - Product Catalog Sales
  - Store Visits
Pick out the category that best aligns with the goal/s you have for your campaign, basing it on the desired action you want your target audience to make.

As your business grows, your campaign goals will change with it. First, your goal may focus on developing awareness of your brand and acquiring new customers. Later on, when your business grows, you may want to focus more on encouraging people to subscribe to your pages, or make a purchase, or sign up for your events.

The Awareness Objective

There are two choices in this category. Basically in this objective, you are telling people about your brand and what makes your business relevant.

Brand Awareness

This focuses on reaching new audiences to introduce to your business and improving brand awareness to those who are already familiar with you. Use this objective when the main goal is to increase awareness for your brand and not for engagement purposes. This will assist you in reaching customers who are more likely to pay attention to your ad.

The brand awareness objective is useful to large companies, like Apple who always wants to put their brand in front of the consumer’s mind without necessarily looking to generate web traffic, sales, or engagement. This will also be useful for smaller businesses but with limited advertising, this objective might not be as valuable as compared to the others.

Reach

This objective is to get your campaign seen by as many people as possible within your target audience and your budget. This is going to maximize the number of people that will see your ads. Simply put, if your priority is to maximize the exposure of your business, this is the objective you should choose.

If you want your ad to be seen by a large number of people and you don’t necessarily need to have any other action except for having the ad viewed, this is a good one to choose.

The Consideration Objective

In this objective, your goal is to have people seek more information about your business. Your goal is more than just getting people to see your ad, you want potential customers to visit your website, comment to your posts, install your app, or share your videos.

Traffic

The traffic objective is a popular and well-used option. Use this when your goal is to send users outside of Facebook. Do you want people to go to your website, listen to a podcast episode, discover your app, or visit your landing page? The traffic objective will optimize and show your ads to people who will most likely click your link, based on their past behaviors.

This objective is used to give the consumers more information about your product or service being promoted.

Engagement

This objective is best when your goal is to reach people who are most likely to engage with your post, this includes likes, reactions, comments, and shares. This objective has the advantage of getting additional reach, as people who have engaged with your content can likely generate more organic reach beyond the initial target audience you have paid for.

Choosing this objective can assist you in building your Facebook Page Engagement Audiences and you can use this for retargeting purposes in the future. These campaigns will likely increase your Facebook event attendance, visibility, and social proof.

App Installs

This objective is great if you have an app and you want new users to download and install it. Highlight the value proposition of downloading in your ad campaign so that the potential users will understand how it will benefit them.

You can optimize for app traffic and conversions using other objectives but keep in mind that this is the only campaign that will allow you to optimize for app installs.

Video Views

Video ads have the most potential on Facebook and can yield spectacular results. This objective will prioritize to let more people view your video campaigns.

Use this objective when you have a video to promote and your goal is to get more audience to view and engage with your video, not for them to click on your link or convert on your promotion.

One thing to take note of is that just because your ad features a video doesn’t automatically mean that you need to choose the Video Views objective. Take, for instance, you want people to click through from your video then the Traffic objective will be more useful, just choose video as your content’s format. Another example is if you want to get people to convert after they watch your video, for this you should use the Conversion objective.

Lead Generation

This objective is great when your main goal is to generate leads on Facebook right within the ad without having to drive traffic to your website or landing page. The Facebook Lead Generation Ads will allow you to capture data such as name, email, phone number, address, etc.

The Lead Generation Campaign is very versatile. One of the best things about lead gen is that you can get people’s email addresses so you can build up your email marketing list.

If you’re using lead ads, you may need a third-party tool that integrates with Facebook and can automatically take those emails and put them into the email marketing software you are using. This is important as people will expect to receive what you’re offering immediately after they’ve opted in.

The drawback of using this objective is that you will not be able to drive traffic into your website or landing page as people don’t have to go off Facebook to opt-in. However, this will generate your Leads Ad Audience which you can use for retargeting purposes in the future.

Messages

This ad objective is a new one and the goal here is to take people to a messaging platform like Messenger or WhatsApp to get them to talk to you. This is where you can interact with new and existing customers, whether it be answering their questions or offer product or service recommendations depending on their needs.

The Conversion Objective

When your main goal is to encourage people interested in your business to convert and to buy or use your product or service, this objective is the perfect one for you.

Conversions

The conversions objective is used when you want to encourage people to take a specific action on your website, like having them purchase your products/services, download your app, sign-up for your newsletter, or register for a course. However, take note that when using this objective, you need to have sufficient data to optimize this option best.

To optimize Conversions, you should have at least 15-25 conversions per week. This number of conversions provides adequate data so Facebook can learn about the people who convert and determine more people who will most likely convert within your target audience. Facebook will then deliver your ads to those people. 15-25 is the minimum, the ideal conversion number is 50-100+. The more conversions, the better as this provides Facebook more data to work with.

If there are insufficient data, Facebook won’t be able to deliver your ads to the targeted audience and so this objective will not be accurately optimized. If you have low traffic, you might as well choose the Traffic objective even if your goal is to get people to convert. This is because while you want people to opt-in, register, or purchase from your website, choosing the Conversion objective might hinder your campaign due to insufficient data.

Product Catalog Sales

This objective is useful for businesses with an e-commerce store. This campaign will automatically show items from your product catalog to a relevant audience, keep them engaged, and then hopefully, generate sales. You’ll be required to integrate your product catalog with Facebook.

Store Visits

The Store Visits objective is convenient when you have multiple physical stores and you wish to promote your business to the people nearby. Moreover, you’ll need to set up your business locations in the business manager before using this objective. This objective is a little tricky as it drives an offline action that can be harder to track.

This is a great option for franchises and businesses with several sister companies that are trying to drive foot traffic into their stores.

Maximizing Facebook Ad Campaigns

Before you create your ad, first you’ll need to consider your top business goal. It’s important to determine what you want to achieve to choose the right objective that will drive your campaigns to success.

Choosing the right Facebook Ad Objectives will have a significant effect on your campaign results so if you are not sure about it, test out different objectives to see what works best for you. Testing out objectives will help you assess what’s best for your audience and the ads you are promoting.

The objectives are pretty straightforward and self-explanatory, so choosing the right one won’t be that hard. Form a strategy and keep in mind the things presented above.
May 7, 2020
Boston Real Estate Market during COVID-19 Pandemic

Boston Real Estate Market during COVID-19 Pandemic

We are now on to the fifth month of the year and as the world still tackles on the issues of this COVID-19 global pandemic, the Boston Real Estate market has had no chill. Our traditional real estate photography business is slowing down as demands for virtual tours increase. (more…)

May 4, 2020
How to Use Social Media Management for Businesses

Social Media Management for Businesses

Why should your соmраnу uѕе a social media management service? Wеll unless you’ve been living under a rock you know that еvеrуоnе іѕ talking about Facebook, Twitter and LinkedIn thеѕе dауѕ. Juѕt about every store you shop at will have a line printed on your receipt аѕkіng you to follow them on Twitter or Like them оn Fасеbооk аnd every website you visit will have links right оn thеіr раgе that allow you to “like” them on Facebook or follow thеm оn Twіttеr.

What is all the fuss about? Companies these dауѕ hаvе realized that good old word-of- mоuth аdvеrtіѕіng, long knоwn tо be the most effective fоrm of advertising, now tаkеѕ рlасе оn social networks. They also know thаt аlmоѕt everyone nowadays uses ѕосіаl networks and spends a good portion of their dау lоggеd іntо the internet.

Every major corporation these dауѕ hires a hіghlу paid social media manager or even аn еntіrе management team to integrate their company’s message оnlіnе. Gaining fоllоwеrѕ and being “liked” іѕ every bit as important, if not more so, thаn аnу other form of advertising a company саn dо.

Should you Hire Regular Employee?

Having an effective online media campaign is probably еvеn mоrе important for smaller соmраnіеѕ, but whаt happens when they can’t afford their own social media еxреrt? With the average entry-level social manager ѕаlаrу bеgіnnіng аt thе $50,000 to $80,000 per year and a mоrе ѕеаѕоnеd professional earning in excess of $100k, many small and medium buѕіnеѕѕеѕ simply can’t afford to hіrе a dеdісаtеd professional.

An ineffective alternative tо hіrіng a рrоfеѕѕіоnаl that some smaller companies have been trying іѕ hаvіng thеіr regular employees using social media for thеm. Thіѕ ѕtrаtеgу tурісаllу backfires on several levels because it distracts the employees frоm dоіng thе actual jobs they are being paid for and wоrѕе thаn that it isn’t very effective because the employees don’t hаvе the expertise to make their online efforts really wоrk fоr the company and instead usually end up wasting valuable соmраnу time messaging friends or playing games on Facebook.

Why Hire Social Media Marketing Professionals?

The answer to thіѕ рrоblеm is using a social media management соmраnу. A ѕkіllеd media management company саn uѕе all the latest tооlѕ and skills to get a Blog, Facebook, Twitter, LіnkеdIn аnd mаnу other top social media websites working for your company fоr a price you can afford. Best of all уоu gеt аll the benefits оf hіrіng an expensive social media manager without having another full-tіmе еmрlоуее to pay for the benefits and a high ѕаlаrу. Thе bеnеfіtѕ of a good online media campaign include cultivating a gооd online reputation for your company, іnсrеаѕіng wеbѕіtе trаffіс and ultimately increasing your company’s bottom line.[/vc_column_text][/vc_column][/vc_row][/vc_section]

March 16, 2020
The Benefits of Regular Exercise

The Benefits of Regular Exercise

To have a healthy body, you don’t only have to eat a balanced diet, you will also need regular exercise. Exercising is the movement of the body that makes you work your muscles and burn calories. There are many types of physical activities that you can do to exercise. Many of which include running, walking, jogging, swimming, dancing, and the like.

Being active regularly has shown many health benefits on both your physical and mental well-being. It may even prolong your lifespan.

Here are some of the benefits of regular exercise:

Improves your Mood and Makes you Feel Happier

Exercising is known to improve mood and decrease stress and the feeling of anxiety. It stimulates the parts of your brain that regulate stress and anxiety and increase brain sensitivity to produce endorphins – aka the happy hormones – that will leave you feeling happier. Exercise has been shown to reduce the symptoms of people suffering from depression and severe anxiety. Exercising helps them being distracted by their fears and be more aware of their mental state.

Moreover, exercising will also tone your body which will boost your confidence and self-esteem.

Helps you Manage your Weight

Studies show that being inactive may cause weight gain and obesity. Exercise helps increase your metabolism and maintain your muscle mass. Needless to say, engaging in physical activity will burn calories, and when you burn calories, you lose weight. As simple as taking the stairs instead of the elevator can be a form of exercise, even just moving around can help add to your regular exercise.

Increase your Energy Levels

Exercising delivers oxygen and nutrients to the different parts of your body. It helps your cardiovascular system work more efficiently by having a better blood flow and circulation. When your internal organs work more efficiently, you will have more energy to spend to do the things you like. Regular physical activities improve your muscle strength and boost your endurance.

Good for your Bones and Muscles

To maintain strong bones and muscles, regular exercise is vital. Physical activity like weight lifting can aid in muscle building when paired with the right protein intake. Exercise helps release hormones that promote the ability of the muscles to absorb amino acids and this helps them grow and reduces their breakdown. Practicing regular exercise will reduce muscle loss and maintain your strength as you grow older and age. It also helps prevent osteoporosis later in life.

Helps with Skin Health

Exercising can provide antioxidant protection which helps repair the cells from free radicals damage. It also promotes blood flow which protects your skin and can delay the signs of aging.

Prevents Health Conditions and Diseases

Does your family have a history of illnesses? Are you worried about getting heart disease when you get older? Do you want to prevent hypertension? No matter what your current weight is, being physically active can decrease your chances of acquiring cardiovascular diseases. Regular exercise will help prevent health problems and concerns such as stroke, high blood pressure, metabolic syndrome, arthritis, depression, and even some types of cancer.

Helps with Brain Memory and Health

With regular exercise, the blood flow to the brain is improved which helps with brain health and memory. Exercising can help with brain function, memory protection, and improve thinking skills. It also stimulates the hormone production of the brain that can enhance brain cells’ growth.

Additionally, exercising has the ability to prevent chronic diseases that can later progress to severe illnesses that can attack the brain.

Regular exercise is important to the elderly since aging promotes changes in brain structure and function. With regular physical activity, the adult’s mental function can be increased and maintained healthy.

Promotes Better Sleep

Aside from all the benefits stated above, regular exercise can also help you relax and sleep faster and better. Your body releases chemicals, which are a by-product of your body burning sugar, which makes you sleep. The more you burn sugar through exercising, the more these chemicals are released. These chemicals will then aid you in having better sleep and make you feel more energized the next day.

Regular exercise will improve the transition between the phases of sleep and it helps them become more regular. With this, your mood, concentration, and productivity will be enhanced as you are well-rested.

There are a lot of benefits you can reap when you practice regular exercise. It does not only make your body fitter, but it will also aid in your sleep, reduce stress, keep your mind and heart healthy, and make you happier! Exercising regularly is highly recommended to all people of all ages especially in this digital age where we all just sit down most of the day and face our laptop and phone screens. Get up and get physical!

February 14, 2020