Category: Facebook Management

Identifying Trends on Facebook: A Guide for Marketers
Identifying Trends on Facebook: A Guide for Marketers

In the fast-paced world of social media marketing, staying ahead of trends is key to maintaining relevance and maximizing engagement. Among the myriad platforms available, Facebook stands out as a powerhouse for trend spotting due to its extensive user base and real-time engagement opportunities. Learning how to spot trends on Facebook can significantly boost your marketing efforts, helping you reach a broader audience and drive meaningful interactions.

Why Spotting Trends Matters

Understanding and leveraging trends on Facebook can offer several advantages for marketers:
- Increased Visibility: Engaging with trending topics can help your content reach a larger audience organically as Facebook’s algorithm favors current and popular content.
- Enhanced Engagement: By participating in discussions around trending topics, you can encourage interactions such as likes, comments, and shares, which are essential for building community and brand loyalty.
- Brand Relevance: Keeping up with trends demonstrates that your brand is current and in touch with its audience’s interests, fostering a positive perception and encouraging ongoing engagement.
How to Spot Trends on Facebook

1. Utilize Facebook Insights

Facebook Insights provides valuable data on how your audience is interacting with your content and what types of posts are performing well. Keep an eye on metrics such as post reach, engagement rate, and demographic insights to identify emerging trends that resonate with your audience.

2. Monitor Trending Topics

Facebook’s Trending Topics section showcases popular conversations and hashtags that are gaining traction across the platform. This feature allows you to see what topics are currently trending in your region or globally, providing valuable insights into what people are talking about.

3. Follow Pages and Groups in Your Niche

Joining relevant Facebook Pages and Groups within your industry or niche can provide a wealth of information about emerging trends and hot topics. Pay attention to the discussions and content that generate the most engagement within these communities to spot trends early.

4. Keep an Eye on Hashtags

Hashtags are powerful indicators of trending topics on Facebook. By monitoring trending hashtags related to your industry or broader interests, you can discover conversations and opportunities to join relevant discussions and amplify your content’s reach.

5. Engage with Influencers and Thought Leaders

Influencers and thought leaders often have their finger on the pulse of what’s trending in your industry. Follow influential figures in your niche and observe the topics they are discussing or the content they are sharing. Engaging with influencers can also help amplify your brand’s visibility within relevant circles.

Case Studies: Learning from Successful Trend-Spotting Strategies

Let’s take a look at how some brands have effectively spotted and capitalized on trends on Facebook:
- Airbnb’s #LiveThere Campaign: Airbnb launched the #LiveThere campaign in response to travelers’ desire for authentic local experiences. By identifying and leveraging this trend, Airbnb successfully connected with its audience on a personal level, generating widespread engagement and brand advocacy.
- Old Spice’s “The Man Your Man Could Smell Like”: Old Spice’s viral campaign featuring Isaiah Mustafa exemplifies how identifying cultural trends (in this case, humorous and memorable advertising) can catapult a brand to social media stardom and increase brand awareness.
Final Thoughts

Spotting trends on Facebook is not just about following popular topics; it’s about understanding your audience’s interests, participating in relevant conversations, and strategically aligning your brand’s message with current cultural and industry trends. By staying proactive and observant, you can position your brand as a relevant and influential voice within your community.

Stay tuned for more insights and strategies on leveraging social media trends to enhance your marketing efforts. Start exploring the world of trend spotting on Facebook today and unlock new opportunities for growth and engagement. Happy trend spotting!
August 2, 2024
Mastering Facebook Trend Marketing: A Beginner’s Guide
Mastering Facebook Trend Marketing: A Beginner’s Guide

Welcome to the ultimate beginner’s guide on mastering Facebook trend marketing basics! In today’s digital age, staying ahead of trends is not just beneficial but crucial for businesses aiming to maximize their online presence. Facebook, with its vast user base and dynamic features, presents a goldmine of opportunities for savvy marketers. Whether you’re just starting or looking to refine your strategies, understanding Facebook trend marketing can significantly elevate your brand’s visibility and engagement.

Facebook, the social media giant, is a treasure trove of trends – from dance crazes to viral challenges, it’s a constant pulse of what’s hot and happening online. But for marketers, these trends are more than just entertainment; they’re a powerful tool for engagement and brand awareness. So, how do you harness the magic of Facebook trends and turn them into marketing gold? Dive in, and get ready to ride the wave!

What is Facebook Trend Marketing?

Facebook trend marketing involves leveraging current trends and topics that resonate with your target audience to enhance engagement and visibility. It’s about tapping into what’s buzzing on the platform and using it strategically to amplify your brand’s message. By aligning your content with popular conversations and interests, you can attract more attention and drive meaningful interactions with your audience.

Why Focus on Facebook Trends?

Facebook trends reflect what users are talking about in real-time. By participating in these trends, you can insert your brand into relevant conversations, increasing the likelihood of being noticed. Moreover, Facebook’s algorithm tends to favor content that sparks conversations and engages users actively. This means that riding on trending topics can potentially boost your organic reach and improve your overall visibility on the platform.

Key Strategies for Effective Facebook Trend Marketing:

1. Monitor Trends Actively: Stay updated with Facebook’s trending topics and hashtags. Tools like Facebook Insights, Trending Topics section, and third-party social media management tools can help you track what’s hot.

2. Relevance is Key: Ensure that the trends you engage with are relevant to your brand and audience. Authenticity in your approach will resonate better and foster genuine connections.

3. Timeliness Matters: Act swiftly. Trends come and go quickly on social media. To capitalize on them effectively, be prepared to create and publish content promptly.

4. Creative Content Development: Stand out with creative and unique content that adds value to the trend. Whether it’s through memes, videos, or interactive posts, find ways to capture attention and encourage shares.

5. Encourage User Participation: Foster engagement by encouraging your audience to join the conversation. User-generated content related to trends can amplify your reach and credibility.

Case Studies: Learning from Successful Campaigns

Let’s take a look at how some brands have successfully utilized Facebook trend marketing:
- Oreo’s Dunk in the Dark: During a power outage at the Super Bowl, Oreo quickly tweeted an image with the caption “You can still dunk in the dark.” This timely and witty response went viral, showcasing the power of real-time marketing.
- Red Bull’s Stratos Jump: Red Bull’s sponsorship of Felix Baumgartner’s record-breaking space jump was not just an event but a social media phenomenon. By sharing live updates and engaging content, Red Bull generated massive buzz and engagement.
Final Thoughts

Mastering Facebook trend marketing basics is not just about following what’s popular; it’s about leveraging these trends strategically to enhance your brand’s visibility and engagement. By staying attentive to what’s happening on Facebook, creatively crafting content, and fostering genuine interactions, you can position your brand as relevant and impactful in the ever-evolving digital landscape.

Start exploring the world of Facebook trend marketing today and watch your brand soar to new heights of online success. Stay tuned for more insights and tips on navigating the exciting realm of social media marketing. Happy trending!
August 1, 2024
Understanding PPC Advertising
Demystifying PPC Advertising: Pay Per Click Your Way to Success

In the ever-competitive world of online marketing, businesses are constantly seeking ways to reach their target audience and drive website traffic. That’s where PPC advertising, or pay-per-click advertising, comes in. It’s a powerful tool that allows businesses to strategically place targeted ads on search engines, social media platforms, and other websites. But how exactly does PPC work, and how can you leverage it for your business?

Understanding the PPC Landscape

PPC operates on a simple premise: advertisers bid on specific keywords or phrases relevant to their products or services. When a user searches for those keywords, the advertiser’s ad has the potential to appear at the top of search engine results pages (SERPs) or on relevant websites. The advertiser only pays when a user clicks on their ad, hence the term “pay-per-click.”

There are several popular PPC advertising platforms, with Google Ads being the most widely used. Here’s a breakdown of some key PPC concepts:
- Keywords: These are the words or phrases users type into search engines. Choosing the right keywords is crucial for targeting the right audience.
- Bids: Advertisers compete for ad placement by bidding on keywords. The higher the bid, the higher the chance your ad will be displayed.
- Quality Score: This metric assesses the relevance of your ad to your chosen keywords and landing page. A high-quality score can lead to lower costs and better ad placement.
- Landing Pages: When someone clicks on your ad, they’re directed to a specific landing page on your website designed to convert them into a customer, lead, or subscriber.
The Benefits of PPC Advertising

PPC offers several advantages for businesses of all sizes:
- Targeted Reach: Reach potential customers who are actively searching for products or services like yours.
- Measurable Results: Track the performance of your campaigns in real-time, allowing you to optimize your strategy for maximum impact.
- Fast Results: See results quickly compared to organic SEO efforts that take time to build momentum.
- Control Your Budget: Set a budget for your PPC campaigns and only pay for clicks you receive.
- Flexibility: PPC campaigns can be customized to target specific demographics, locations, and even devices.
Getting Started with PPC Advertising

Ready to explore the world of PPC advertising? Here are some initial steps to get you started:
- Define your goals: What do you want to achieve with your PPC campaign? Increase website traffic, generate leads, or boost sales?
- Identify your target audience: Who are you trying to reach? Understanding your ideal customer is essential for crafting effective ad copy.
- Keyword research: Use keyword research tools to identify relevant keywords with high search volume and low competition.
- Craft compelling ad copy: Your ad copy needs to be clear, concise, and persuasive to grab attention and encourage clicks.
- Optimize your landing pages: Ensure your landing pages are relevant to your ad copy and designed to convert visitors into leads or customers.
- Track and analyze your results: Monitor the performance of your campaigns and make adjustments as needed to optimize your strategy.
Beyond the Basics: Advanced PPC Strategies

As you gain experience with PPC, consider exploring more advanced strategies such as:
- Remarketing: Reconnect with website visitors who haven’t converted yet by showing them targeted ads on other websites they visit.
- Shopping Ads: Showcase your products directly on search engine results pages with visually appealing product listings.
- Local Services Ads: Increase your visibility for local searches by promoting your business through Google My Business listings.
PPC advertising can be a powerful tool for driving online traffic, generating leads and achieving your marketing goals. By understanding the core principles, crafting compelling ad copy, and continuously optimizing your campaigns, you can unlock the potential of PPC and take your online marketing efforts to the next level. So, are you ready to explore the exciting world of PPC advertising and watch your clicks turn into conversions?
May 15, 2024
Copywriting for Facebook

Copywriting for Facebook

To continue with our copywriting series this week, we are going to talk about copywriting for Facebook. In this post, you will learn three techniques that will make your Facebook posts more attention-grabbing than before. These techniques will help your posts stand out from others and this can also be applicable on your other social platforms.

Facebook Fact File:

Audience: 40+, less web-savvy

The average Facebook user is relatively older compared to other social media platforms, and these users are likely to be less web-savvy. This is an important thing to bear in mind when writing for Facebook.

Post Length: 40-80 characters

Did you know that Facebook users have the lowest attention span? When it comes to engagement, posts that perform the best are those with only 40-80 characters in them.

Hashtag: 1 per post

On Facebook, hashtags are not a big deal. You can use them if you want to but just use one per post.

Another important thing to remember about Facebook is it does not like you linking out to content that’s outside the platform. The algorithm is still a mystery but unless you pay for an ad on a post that includes an outbound link, your post will be less likely seen by your followers compared to a post that includes an inbound link.

Now that you’re aware that Facebook users have short attention spans, you really need your posts to stand out if you want to make an impression. Let’s explore some ways to do just that.

It’s tough enough to grab your audience’s attention but if you want them to read your post, it’s important that you put these practices into action.

Capitalize First Letters

Knowing that the best performing Facebook posts are only between 40-80 characters, it’s would be easiest and more helpful to write them as headlines. They have a similar job to do and are about the same length. Headlines are designed to grab the reader’s attention and encourage them to read the content more, this is also what we want to achieve for our post.

With that said, headlines are usually written in title case when the main words are capitalized. This technique can be effective for social posts as well because sentences written in title case are more attention-grabbing than those written in sentence case.

Tool: Title Case Converter

This tool is a great help in converting your text into a title case no matter how it was previously written. It’s quick and accurate, a handy tool that you can bookmark that can make your writing life easier.

PLEASE DON’T DO THIS. Please, just don’t. Don’t use all caps on your posts. Capitalizing your texts makes you look shouty and desperate. And this will discourage your readers to ignore your post rather than engage in them.

Use Magic Numbers

What’s a magic number? Well, any number used in a short is magic. Human beings, for some reason, are naturally drawn to numbers. Including one or two in your copy is an easy and cheap way to boost its engagement. Just a little reminder though, you need to write the numbers in numerals rather than words. Talk about hitting birds with one stone, you get to improve your post’s engagement and keep your character count down. It’s a win-win!

Get Personal

The last technique is inspired by Sprout Social. They are a company that helps people connect with customers on social media, so they really know what they are doing.

The majority of Sprout Social’s posts take the reader to their starting point, to their why’s. They mostly don’t talk about themselves or their company or their customers generally. They make a very clear stand on what their concept means for their users and why they should engage in their posts. Making your posts more personal will humanize your brand and this will make it relatable to your readers.

An important tip when copywriting for Facebook is to make your posts as attention-grabbing as you can so they will make an impact. The three straightforward tips shared above can make your posts stand out. Master making your posts into headlines by using a title case, tap into the power of magic numbers, and make your posts personal and all about the readers.

For more posts like this, check out our blog.

November 14, 2022
Facebook Marketing Tips for your Small Business
Facebook Marketing Tips for your Small Business

Facebook is one of the most powerful social media networking sites today, and using it to market your business is a decision any marketers will approve. As Facebook has become one of the leading advertising platforms in social media marketing, it’s becoming more challenging to rise in it, especially when you don’t have the biggest budget as bigger advertisers do. But don’t let this discourage you from taking action to improve your efforts. Here are useful and effective Facebook marketing tips for your small business.

Make Your Cover Photo Pop

When people land on your Facebook page through redirects or links, you have the chance to wow them at first glance. Your cover photo is the first thing that viewers will see – it the best marketing tool you have and it’s free!

Connect your brand story, services, and unique selling point on your cover photo. Utilize that space smartly and tell an intriguing story that will wow your audience.

Post with Intention

Small businesses need to be more mindful when it comes to communicating with their audiences. Today, we cannot just simply post anything we like on Facebook and hope that everyone will see it. We need to compose messages with intentions and then decide if this post should be boosted with a budget. Use the Facebook Insight tool to determine a good posting rhythm and a mix of content that works well with your audience.

Go On Lives

Facebook lives and lives from other platforms enable you to come to an almost face-to-face interaction with your audience. If you are looking to connect with your fans and followers, Facebook Lives can get you results. This can also boost your engagement!

Plan and choose a subject to focus on in advance for your live broadcast. Make your title as attractive as possible because this is what people will see in their notification boxes once you go live. Make sure your audio setup is great and that you end your life with a call-to-action.

Here are some ways you can engage with your audience by using Facebook Live:
- A look through your company’s behind-the-scenes. Take your audience t an adventure to discover how your brand comes to life. Take them to your office, store, or anywhere related to your business.
- A live Q&A session is a good idea. You can answer anything your followers ask you in this broadcast. You can even ask for questions before the broadcast goes live.
- A how-to video can be very helpful and insightful to further engage with your fans and let them crave for more of your content.
Join in Facebook Groups Related to your Brand

Aside from Linkedin, you can also do business networking online via Facebook groups. There are countless Facebook groups in different industries, professions, and interests. To join these groups, you can use your account or your business page account. Engage in the conversations in these groups. The more your name is recognized, the more you will be recognized as an industry leader and authority. Be careful not to come across as a hard-seller in your discussions, this is the biggest turn-off to your potential customers.

Create Your Own Group

When you can’t find the ideal group that you are looking for, you can create your own. This group will allow your members to exchange valuable information related to your industry and business. You can publish useful articles and create discussions among your group. However, don’t use this group for promotional purposes, otherwise, people will get discouraged and wouldn’t want to interact with your hard-selling.

Update your Facebook Story

Using the story feature on Facebook makes your business page more casual and more friendly. The content in these stories does not necessarily have to be about company news. They can be fun photos and questions that can generate engagement from your followers. Post stories that can attract your followers to click through and view your profile.

Use Your Facebook Page to Improve Customer Service

Social media is a great tool to connect and engage with your target market. A small business’s relationship with its customers is everything and using Facebook to deal with this will be very helpful. Customers expect an immediate response to their inquiries and this platform is ideal to reply to those queries almost instantly without having the use of bots. This will garner positive reviews from your customers.

Put Your Business on Facebook’s Maps

If your business has a physical location, this feature becomes very useful. Your customers can opt to “check-in” at your store and post it on their timelines. This will display your shop’s location and Facebook business page. Encourage your customers to tag you on their photos by offering them discounts or points every time they visit. This can increase the visibility of your brand towards potential customers that are friends and acquaintances of your existing customers.

Facebook is more powerful than you think. Marketing in this platform will guarantee improvements in awareness, engagement, and lead generation when you know how to target specifics. Keep your audience in mind when creating content and using these tips. After all, it is them you are looking to attract and persuade.
June 14, 2022
7 Tips To Boost Your Facebook Organic Reach

7 Tips To Boost Your Facebook Organic Reach

Social media is a game-changer for every business – big or small. With their products and services online, Facebook in particular has been leading the pack since the use of social media marketing boomed. With about 2.5 billion active users every month, Facebook is definitely a must if you want to level up your digital marketing strategy. But with its ever-changing algorithm, how do you boost your Facebook organic reach?

Facebook is a great place to target your audience. However, with the challenges in Facebook’s newsfeed algorithm, it has become increasingly difficult to widen your reach organically. This has become a constant debate whether Facebook has reached its end and if it’s better to focus in other directions.

While this can be challenging, there are things you can do to boost your Facebook organic reach. Here are some proven and fool-proof tips.

Tips To Boost Your Facebook Organic Reach

Use attractive visuals

First of all, visuals are everything nowadays, so having aesthetically and visually pleasing images and videos on your posts is a must!

Whether your brand has a colorful vibe or a grainy, retro vibe, it’s important to pay attention to these details. Visual content is crucial for social media strategy and if you want people to read and view your post, make sure to have at least one visual media.

For photographs, make sure they are not low-quality as this can affect and harm your brand image. As for videos, make sure the audio is audible, the shots are focused, and there is sufficient lighting.

Post at the best times

When you upload posts on Facebook, the time of upload is important. You cannot just publish anything at any time. You have to determine when your audience is most active so that they can see your new post in their News Feeds.

Use your Facebook analytics to determine when your followers are online the most.

Publishing your posts when your audience is most likely active will increase the chances of them seeing your posts in their Feeds and that is one way you can boost your Facebook organic reach.

Mix up your post formats

When you are trying to improve your Facebook reach organically, it’s important to test out a variety of post formats to determine which among them works the best. If you have only been uploading photo posts and your reach has been decreasing, try making a video post and see how it works out. If the video isn’t working, try making a list post that your audience will like and appreciate.

Mixing up your post formats every now and then will keep your content fresh and engaging for your followers.

Stream a live video

A live video is a highly engaging type of media that people nowadays are loving. Live videos are unique, they create a sense of community in the comments section for your viewers to interact. By being in your live video, your viewers can share their thoughts as they have a common touchpoint to connect with. As live videos are engaging, they will definitely boost your organic reach more.

Go live and create content that will attract and resonate with your audience. Start a conversation and keep it flowing and interactive.

Optimize your content formatting and captions

When you crosspost across Instagram or Twitter, make sure you edit out your captions on each platform. You can’t just post the same thing everywhere, especially on Facebook.

Create unique captions that will capture the attention of your viewers. Don’t include irrelevant hashtags (like what you use on Twitter or Instagram).

If it can be helped, don’t keep on posting external links. Instead, focus on formats that will keep your audience inside the Facebook app.

Lastly, consider putting a call-to-action at the end of your description if it’s necessary to drive engagement.

Interact with other pages and Facebook users

Social media is a game of give and take. By interacting with other users and pages, you get your name across the platform. This will make your name familiar to other users and will increase the chance of them checking out your profile and possibly liking and following your page in return.

Ask your followers to turn on notifications

To ensure that your posts show up on top of your follower’s News Feed, ask them to turn on notifications for your posts. It’s basically the simplest way to increase and boost your Facebook organic reach.

Subtly mention this to your followers in the descriptions of your posts. When they enjoy what you put out, they will surely be glad to follow your page more closely.

Increasing your reach on Facebook organically can be a bit challenging. Keep trying out new tactics and experiment with the content you put out. Keep track of your analytics and improve your strategies to see better results.

We hope these tips will help you in your social media marketing journey. Good luck!

For more articles like this, visit our blog and follow us on Facebook!

May 14, 2022
10 Tips to Increase Your Facebook Page Engagement

Since the start of 2017, Facebook page engagement has fallen by 20% according to BuzzSumo. But with over 2.5 million active users monthly, Facebook is still the number one social networking site, and this means that your time, efforts, and investment in building and marketing your brand on this platform are still worth it.

In this post, we will share tips to increase your Facebook page engagement that has been proven to work, and all without spending a dime.

Post Less and Focus on Quality over Quantity

Facebook’s algorithm has focused on posts that “spark conversations and interactions”, so just posting a photo with a simple caption every day is not going to be enough.

Don’t just post for the sake of posting. You can instead post less and focus on the quality of the content that you put out. The more you post, the more likely it is for you to run out of good ideas and high-quality content. Reduce your posting to every other day or even thrice a week to give yourself more time to create strong and relevant content.

Upload Posts at the Right Time

Post when your audience and followers are most active as this instantly increases the likelihood of your posts getting more likes and comments. The key is to not just post at random times and expect to get engagements. Look at your page Insights and make time to assess your audience’s behavior. Understand the data to find out the best times to post on your Facebook page.

Level up Your Photography Game

We all know how important visual content is on social media today. A post without a photo is highly going to be ignored and so, photos are what make up the majority of the content on Facebook. This is why if you want to increase your Facebook page engagement, always go for visual content.

However, in the process of creating visual content, one must keep in mind that the type of images you post will have a difference in terms of performance. Many businesses rely solely on stock photos rather than creating their own. Although this is acceptable, brands should strive to show their business’s personality. Images are powerful tools to get people’s attention to stop their scrolling and actually look at your post. You will never go wrong in a well-composed photograph.

Use Videos

Videos tend to be the highest performers in terms of reach and engagement in social media feeds. Look at your page Insights and analyze how your audience reacts to video posts. If appropriate, you can prioritize video marketing on your page.

Post videos directly to your Facebook Page to make it easy for your audience to watch and engage in them. Videos that are natively posted on Facebook automatically play as people scrolls through their feed making it easier to catch their attention. Linking a YouTube video is not recommended because if the user needs to click on a link before viewing the content, they are less likely to watch and interact with your post.

Keep your video short, relevant, and engaging. Be sure to include a caption that’s related to the video because 85% of Facebook videos are watched without sound.

Go on a Live

Live videos have become popular in the past year, and it’s a great way to boost your page’s engagement. When your page goes live, all your engaged followers are notified and your live video gets pushed to the top of the newsfeed. This will highly get you more reactions, likes, and comments. After your broadcast, your video will stay on your feed allowing your viewers to further engage in it. According to 99Firms, Facebook Live videos get 10 times more comments than regular videos and produce 6 times as many interactions as traditional videos.

Make Use of Facebook Insights

Facebook Insights is free to use, and it gives you a lot of relevant analytics information for you to use on your content planning. Analyze the information it gives you regarding your reach, comments, and reactions to each of your posts. You can use this information on creating your future content strategy. What type of content receives the most engagement? Assess what type of post gets the most engagements with your audience. Maybe videos get better engagements than photos, or maybe your posts with links to relevant articles get more love than just a plain text post.

Understanding how your audience interacts with your content will make it easier for you to create more content that will increase your Facebook page engagement.

Interact and Engage Back

There’s an expression that goes “You get what you give”, and this applies to social media as well. When your audience takes the time to engage in your post, it’s just basic conduct to engage back with them.

People want to interact with brands, and so this is the reason why businesses that reply to their audience’s comments gain more interaction and engagement.

Whenever you get comments and messages, make sure to respond. Thank your audience when they write your brand praises and provide guidance when people ask you questions.

Ask a Question

One of the best ways to get people to comment on your post is by asking them a question. Kick off a comment thread by asking an interesting question that can generate a conversation. Keep the topic relevant to your brand and engage with the comments you get so that users will feel motivated to interact with you the next time you do this type of post again.

Make Use of User-Generated Content

When your brand or business is tagged or mentioned, it can automatically be made into a Facebook post. Quote the reviews you get and link them to your Facebook page. Got tagged in a great photo on Instagram? Thank the user and ask for their permission to use their photo on your social media channels.

You can encourage people to make more user-generated content by hosting a giveaway or contest that requires a photo or video submissions related to your brand. You’ll have awesome engagements in no time!

Use Facebook Groups

In recent years, Facebook Groups have grown in popularity. Consider creating a community via a Facebook Group for your loyal fans and followers where they can engage, interact, and connect with each other.

You can make use of this group to share exclusive content through your Facebook page and spark meaningful conversations that will increase your engagement with your loyal audiences.

Use these tips, experiment, and observe what works the best for you, though keep in mind that it might take a while for results to show. There are more ways to increase your Facebook page engagement, but at the end of the day, what matters most is staying true to your brand.

Do you have tactics you’ve tried and tested to improve your Facebook page engagement? What are some tips that you’d like to try from the ones mentioned above? Comment them down below!

February 28, 2022
3 Good Ways Shopping Made Easier on Facebook!

Shopping Made Easier on Facebook!

Because of the COVID-19 Pandemic, many (if not most) of the people had gone online to give their consumerist selves the satisfaction of retail therapy. With the restrictions of not being able to go out like we were all used to, people had contented themselves by purchasing their wants and needs online. The good thing is, shopping is made easier on Facebook!

As a business, the pandemic may have hindered and forced you to lie low, furlough, or worse, shut down your livelihood. Fortunately, we now live in a modern era and the internet has been made powerful enough to keep these businesses afloat if you just know how to use it.

Facebook, a social networking site that only used to be a means for people to connect and interact with each other, has evolved throughout the years. Now, it is one of the most powerful tools for start-ups and entrepreneurs to introduce their business, build brand awareness, and generate leads.

With Facebook’s dive into having new e-commerce features, there are some considerations that you need to adhere to to make your customers’ purchasing journey a breeze. Is your shop mobile friendly? Do you accept a wide range of payment methods? How fast does your website load? What are your refund and return policy? All of these are elaborated on in the link below.

5 Considerations to Make Shopping Online Easier for Your Customers

More Facebook-related posts here.

June 28, 2021
5 Powerful Facebook Ad Targeting Strategies
5 Powerful Facebook Ad Targeting Strategies

Facebook is still currently one of the most widely used platforms online by adults. And the vast majority who use it daily continue to provide brands and businesses an opportunity for maximum visibility when implementing Facebook ad targeting strategies.

One of the toughest parts is how to get started but we are here to provide help and give you five of the most powerful Facebook ad targeting strategies that you can use every day to get great results.

Targeting audiences on Facebook can be done by a dozen different ad formats and thousands of possible as targeting parameters. Mastering Facebook ads strategies will get you in front of specific audiences who are motivated and eager to be wowed.

Here are some underrated tips that you haven’t even thought of:

Recent Purchasing Behaviour

Back in 2013, Facebook had a partnership agreement with Epsilon, Datalogix, and Acxiom, which are data-forming companies. Acxiom alone has over 500 million active consumer data users worldwide, with an average of 1500 data points per person.

This means that Facebook has a lot of information about its users. If you like horror movies, like playing Candy Crush Saga or even taking prescription pills, Facebook probably knows about it. This gives the advertisers the power to reach out beyond their own CRM databases. They can take advantage of these data and target their audiences accordingly.

And so, purchasing behavior is powerful because it taps into insights learned from shopper loyalty programs of all types and then gets matched to Facebook user profiles. Purchasing behavior has many different subcategories, and this includes buyer profiles, clothing, food & drink, health, entertainment, etc. You can be even more specific and drill down into the types of behavior. You can target foodies, DIYers, fashionistas, bookworms, and so on.

Facebook will show you the number of user profiles you can target in each subcategory based on the number of users in that category they’ve matched to offline purchasing data. So really, it’s not just things that people do on Facebook, but also the sort of data that transfers through from other purchasing behaviors.

The options here are limitless, engage in your niche in your area, and explore. Purchasing behavior is just another addition to one of your Facebook ads that you can try and run. Try it out, it’s an underrated yet a great and powerful Facebook ad targeting strategy.

Life Events Targeting

You should already know by now that Facebook uses life events. With life events, you can mark your timeline with the different milestones of your life, I’m pretty sure you’ve already seen a lot of your friends doing this. You can make your date of birth, when you attend a new school when you get a new job, your relationship status, and so on. These life events can be a very good targeting point to those types of businesses that are based on selling to people experiencing major life events.

Funeral homes, for example, want to connect to people who are planning for a funeral, lost/losing a loved one, or are terminally ill. Wedding photographers target people who are engaged. Moving services want to target people who have just purchased a house or an apartment. A jewelry company may want to target those who are having their birthdays or anniversaries.

Facebook has a life event targeting option that you can use to run ads and get customers that way.

The Life Events parameter is unique in that you can target people at specific time intervals. This is a powerful trick that you can use for your Facebook ads as it supplies just another round of possibility of people buying something. As we all know, people are more inclined to buy something if it’s either for someone else as a gift or when it’s in a more predisposed setting like Christmas or birthdays.

Nurture Leads with Facebook Custom Audiences

This tip is called “closing the gap”, which is focusing on customers and people that you know and have already interacted with. Facebook Custom Audiences are an advanced feature that enables you to connect on Facebook with your existing contacts. Being able to get in front of your existing customers and app users on their favorite social network reinforces your brand. It also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.

This can work the other way around. You can increase the efficacy of your campaigns by excluding your existing customer list. One example is if you are offering a free trial to new users, there’s no reason to show it to your loyal customers.

Custom audiences can be created using your customer phone list or email list and uploading them to Facebook. You can also create a Custom Audience based on your site visitors. And you can really be specific when you use this. You can exclude a subset or a specific list or just get down to the very basic and target existing customers.

This tool is crazy powerful! You can target your existing customers who work in a specific field, make X amount of money per anum, and live in a certain ZIP code with a higher value product offer. You could also target those people who have visited your website with offers or free trials and product demos. These people already know who your business is and were interested enough to visit your website, but not convert. Facebook ad targeting using the Custom Audience can close that gap and get that sale.

The number of parameters that you can target here is huge. Marital status, net worth, living arrangement, parental status, location, interest – everything is there for you to leverage.

Lookalike Audiences

Once you have the Custome Audiences strategy in place, the next logical step is Lookalike Audiences. Even if you don’t have your own email or phone list, you can still create a Lookalike Audience using a tracking pixel to mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets. This strategy is a good way to earn new fans and followers that can potentially be new customers.

For example, if you know 100 people visit your website, you can create a lookalike audience of those 100 people that visited your website who might also be interested. Let’s say you have a skateboarding website where you sell skate clothing, and people who visit that are most likely into skateboarding. Of those 100 people that visited, you can create a lookalike audience that will involve similar traits and similar likes and user behaviors from those people who interacted with your website and create an ad using the audience that it will have targeted from the trades that is collected from those 100 people.

Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets. Once you created the audience you want to replicate, you can make it broader or more specific. Broader means Facebook is going to find you the top 10% of users in your target region who are most similar to your audience.

More specific means Facebook’s going to find you the top 1% of users to similar trades in your target regions. So you can really get quite specific here, and this is a great way to get new customers, a new fan base, and new followers, that are very similar to the people that are already interacting with your website.

Layered Targeting Options

The powerful thing about Facebook ad targeting is your ability to layer targeting options on top of the other, which will gradually make your audience more and more specific. You can use a combination of behaviors, demographics, and location data to reduce your audience to as little as one person. You can use these combinations of the different options that we’ve listed earlier to get a very specific audience and create an audience that’s just like the customers you want.

Let’s take a moving company, for example, that is promoting a special discount for senior citizens. They could target people who just purchased a house or apartment within the last month, layered with an age range of 60 years plus, and their specific service area location.

That is a great Facebook strategy because they’re literally serving the customers that they need. They have a specific promotion going on for senior citizens, and a moving company is most likely operating only a specific city or area. So that is a perfect strategy that would yield results because they’re being very specific in the audience, and they’re being very focused on who they are.

Another example would be a retailer that focuses on baby food and can target new parents within a specific area. These are just some examples of layering where it involves a combination of these targeting options that are mentioned above and the target options that are available in Facebook ads.

If you can understand the intent, needs, and likelihood to respond to any given audience segment, you can layer Facebook Ads targeting options to tap into it and get in front of them.

The Best Facebook Ad Targeting Strategies are Diversified and Comprehensive

When choosing what strategy to use, you don’t have to pick just one from the tips given above. Check each one out and see how they might fit in your target market segments. Figure out what you really need from your audience. Facebook ads are a very tricky trial and error game. Sometimes things work and sometimes they don’t, you just have to try it out and figure it out for yourself. There are some general guidelines you can follow, as said previously, so make sure to internalize them all.

Helpful Tips to Keep in Mind:
1. Know your audience
2. Create a persona for your target audience
  Figure out:
  - Who are they?
  - What do they like?
  - Where would they be?
The most important thing for having good Facebook ads is understanding your customer. If you understand your customer’s intent, their needs, and their likelihood to respond to any given audience, then you can layer your Facebook ad targeting options to tap into this audience and get very good results. Focus on your target audience, the best thing to do is create a persona around your target audience. Who are they? What did they like? What would they like and what would they dislike? Who do you want to reach? That is the most powerful strategy you can use.

Brainstorm on who your audience would most likely be and then reverse engineer backward into your Facebook ads. Understanding your customers is just very powerful. And if you know who your target audience is, then your Facebook ads will be extremely powerful in getting right in front of your ideal customers.
February 14, 2021
Facebook Ad Objectives
How to Choose the Right One For You.

Understanding which Facebook Ad Objectives to optimize and taking advantage of the power of Facebook Ad has become a staple part of every social media marketing strategy. Now, how do you make your Facebook campaigns stand out and make the most out of it?

Facebook Ad Objectives are the backbone of Facebook campaigns. It determines the effectiveness of your ad and how your campaigns reach your target consumers. When creating a new Facebook Ad, one needs to decide which objective to optimize to achieve your goals for the campaign. Choosing the right one is important as it will ensure that your ad will be highly effective.

Are you confused as to what objective you should choose? If you are feeling a little lost, this post is for you. Read on!

What are Facebook Ad Objectives?

Facebook Ad objectives are pretty self-explanatory. They are what defines your goal in what you want to accomplish with your specific ad campaign. It will then help Facebook to optimize your ads for the best results you can achieve.

There are three main categories and in each one, there are subcategories:
1. Awareness – is the objective that generates interest to your product or service
  - Brand Awareness
  - Reach
2. Consideration – is the objective that gets people to think about your business and seek more information.
  - Traffic
  - Engagement
  - App Install
  - Video Views
  - Lead Generation
3. Conversion – is the objective that encourages people interested in your business to buy or use your product or service.
  - Conversions
  - Product Catalog Sales
  - Store Visits
Pick out the category that best aligns with the goal/s you have for your campaign, basing it on the desired action you want your target audience to make.

As your business grows, your campaign goals will change with it. First, your goal may focus on developing awareness of your brand and acquiring new customers. Later on, when your business grows, you may want to focus more on encouraging people to subscribe to your pages, or make a purchase, or sign up for your events.

The Awareness Objective

There are two choices in this category. Basically in this objective, you are telling people about your brand and what makes your business relevant.

Brand Awareness

This focuses on reaching new audiences to introduce to your business and improving brand awareness to those who are already familiar with you. Use this objective when the main goal is to increase awareness for your brand and not for engagement purposes. This will assist you in reaching customers who are more likely to pay attention to your ad.

The brand awareness objective is useful to large companies, like Apple who always wants to put their brand in front of the consumer’s mind without necessarily looking to generate web traffic, sales, or engagement. This will also be useful for smaller businesses but with limited advertising, this objective might not be as valuable as compared to the others.

Reach

This objective is to get your campaign seen by as many people as possible within your target audience and your budget. This is going to maximize the number of people that will see your ads. Simply put, if your priority is to maximize the exposure of your business, this is the objective you should choose.

If you want your ad to be seen by a large number of people and you don’t necessarily need to have any other action except for having the ad viewed, this is a good one to choose.

The Consideration Objective

In this objective, your goal is to have people seek more information about your business. Your goal is more than just getting people to see your ad, you want potential customers to visit your website, comment to your posts, install your app, or share your videos.

Traffic

The traffic objective is a popular and well-used option. Use this when your goal is to send users outside of Facebook. Do you want people to go to your website, listen to a podcast episode, discover your app, or visit your landing page? The traffic objective will optimize and show your ads to people who will most likely click your link, based on their past behaviors.

This objective is used to give the consumers more information about your product or service being promoted.

Engagement

This objective is best when your goal is to reach people who are most likely to engage with your post, this includes likes, reactions, comments, and shares. This objective has the advantage of getting additional reach, as people who have engaged with your content can likely generate more organic reach beyond the initial target audience you have paid for.

Choosing this objective can assist you in building your Facebook Page Engagement Audiences and you can use this for retargeting purposes in the future. These campaigns will likely increase your Facebook event attendance, visibility, and social proof.

App Installs

This objective is great if you have an app and you want new users to download and install it. Highlight the value proposition of downloading in your ad campaign so that the potential users will understand how it will benefit them.

You can optimize for app traffic and conversions using other objectives but keep in mind that this is the only campaign that will allow you to optimize for app installs.

Video Views

Video ads have the most potential on Facebook and can yield spectacular results. This objective will prioritize to let more people view your video campaigns.

Use this objective when you have a video to promote and your goal is to get more audience to view and engage with your video, not for them to click on your link or convert on your promotion.

One thing to take note of is that just because your ad features a video doesn’t automatically mean that you need to choose the Video Views objective. Take, for instance, you want people to click through from your video then the Traffic objective will be more useful, just choose video as your content’s format. Another example is if you want to get people to convert after they watch your video, for this you should use the Conversion objective.

Lead Generation

This objective is great when your main goal is to generate leads on Facebook right within the ad without having to drive traffic to your website or landing page. The Facebook Lead Generation Ads will allow you to capture data such as name, email, phone number, address, etc.

The Lead Generation Campaign is very versatile. One of the best things about lead gen is that you can get people’s email addresses so you can build up your email marketing list.

If you’re using lead ads, you may need a third-party tool that integrates with Facebook and can automatically take those emails and put them into the email marketing software you are using. This is important as people will expect to receive what you’re offering immediately after they’ve opted in.

The drawback of using this objective is that you will not be able to drive traffic into your website or landing page as people don’t have to go off Facebook to opt-in. However, this will generate your Leads Ad Audience which you can use for retargeting purposes in the future.

Messages

This ad objective is a new one and the goal here is to take people to a messaging platform like Messenger or WhatsApp to get them to talk to you. This is where you can interact with new and existing customers, whether it be answering their questions or offer product or service recommendations depending on their needs.

The Conversion Objective

When your main goal is to encourage people interested in your business to convert and to buy or use your product or service, this objective is the perfect one for you.

Conversions

The conversions objective is used when you want to encourage people to take a specific action on your website, like having them purchase your products/services, download your app, sign-up for your newsletter, or register for a course. However, take note that when using this objective, you need to have sufficient data to optimize this option best.

To optimize Conversions, you should have at least 15-25 conversions per week. This number of conversions provides adequate data so Facebook can learn about the people who convert and determine more people who will most likely convert within your target audience. Facebook will then deliver your ads to those people. 15-25 is the minimum, the ideal conversion number is 50-100+. The more conversions, the better as this provides Facebook more data to work with.

If there are insufficient data, Facebook won’t be able to deliver your ads to the targeted audience and so this objective will not be accurately optimized. If you have low traffic, you might as well choose the Traffic objective even if your goal is to get people to convert. This is because while you want people to opt-in, register, or purchase from your website, choosing the Conversion objective might hinder your campaign due to insufficient data.

Product Catalog Sales

This objective is useful for businesses with an e-commerce store. This campaign will automatically show items from your product catalog to a relevant audience, keep them engaged, and then hopefully, generate sales. You’ll be required to integrate your product catalog with Facebook.

Store Visits

The Store Visits objective is convenient when you have multiple physical stores and you wish to promote your business to the people nearby. Moreover, you’ll need to set up your business locations in the business manager before using this objective. This objective is a little tricky as it drives an offline action that can be harder to track.

This is a great option for franchises and businesses with several sister companies that are trying to drive foot traffic into their stores.

Maximizing Facebook Ad Campaigns

Before you create your ad, first you’ll need to consider your top business goal. It’s important to determine what you want to achieve to choose the right objective that will drive your campaigns to success.

Choosing the right Facebook Ad Objectives will have a significant effect on your campaign results so if you are not sure about it, test out different objectives to see what works best for you. Testing out objectives will help you assess what’s best for your audience and the ads you are promoting.

The objectives are pretty straightforward and self-explanatory, so choosing the right one won’t be that hard. Form a strategy and keep in mind the things presented above.
May 7, 2020