Day: May 14, 2022

7 Tips To Boost Your Facebook Organic Reach

7 Tips To Boost Your Facebook Organic Reach

Social media is a game-changer for every business – big or small. With their products and services online, Facebook in particular has been leading the pack since the use of social media marketing boomed. With about 2.5 billion active users every month, Facebook is definitely a must if you want to level up your digital marketing strategy. But with its ever-changing algorithm, how do you boost your Facebook organic reach?

Facebook is a great place to target your audience. However, with the challenges in Facebook’s newsfeed algorithm, it has become increasingly difficult to widen your reach organically. This has become a constant debate whether Facebook has reached its end and if it’s better to focus in other directions.

While this can be challenging, there are things you can do to boost your Facebook organic reach. Here are some proven and fool-proof tips.

Tips To Boost Your Facebook Organic Reach

Use attractive visuals

First of all, visuals are everything nowadays, so having aesthetically and visually pleasing images and videos on your posts is a must!

Whether your brand has a colorful vibe or a grainy, retro vibe, it’s important to pay attention to these details. Visual content is crucial for social media strategy and if you want people to read and view your post, make sure to have at least one visual media.

For photographs, make sure they are not low-quality as this can affect and harm your brand image. As for videos, make sure the audio is audible, the shots are focused, and there is sufficient lighting.

Post at the best times

When you upload posts on Facebook, the time of upload is important. You cannot just publish anything at any time. You have to determine when your audience is most active so that they can see your new post in their News Feeds.

Use your Facebook analytics to determine when your followers are online the most.

Publishing your posts when your audience is most likely active will increase the chances of them seeing your posts in their Feeds and that is one way you can boost your Facebook organic reach.

Mix up your post formats

When you are trying to improve your Facebook reach organically, it’s important to test out a variety of post formats to determine which among them works the best. If you have only been uploading photo posts and your reach has been decreasing, try making a video post and see how it works out. If the video isn’t working, try making a list post that your audience will like and appreciate.

Mixing up your post formats every now and then will keep your content fresh and engaging for your followers.

Stream a live video

A live video is a highly engaging type of media that people nowadays are loving. Live videos are unique, they create a sense of community in the comments section for your viewers to interact. By being in your live video, your viewers can share their thoughts as they have a common touchpoint to connect with. As live videos are engaging, they will definitely boost your organic reach more.

Go live and create content that will attract and resonate with your audience. Start a conversation and keep it flowing and interactive.

Optimize your content formatting and captions

When you crosspost across Instagram or Twitter, make sure you edit out your captions on each platform. You can’t just post the same thing everywhere, especially on Facebook.

Create unique captions that will capture the attention of your viewers. Don’t include irrelevant hashtags (like what you use on Twitter or Instagram).

If it can be helped, don’t keep on posting external links. Instead, focus on formats that will keep your audience inside the Facebook app.

Lastly, consider putting a call-to-action at the end of your description if it’s necessary to drive engagement.

Interact with other pages and Facebook users

Social media is a game of give and take. By interacting with other users and pages, you get your name across the platform. This will make your name familiar to other users and will increase the chance of them checking out your profile and possibly liking and following your page in return.

Ask your followers to turn on notifications

To ensure that your posts show up on top of your follower’s News Feed, ask them to turn on notifications for your posts. It’s basically the simplest way to increase and boost your Facebook organic reach.

Subtly mention this to your followers in the descriptions of your posts. When they enjoy what you put out, they will surely be glad to follow your page more closely.

Increasing your reach on Facebook organically can be a bit challenging. Keep trying out new tactics and experiment with the content you put out. Keep track of your analytics and improve your strategies to see better results.

We hope these tips will help you in your social media marketing journey. Good luck!

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May 14, 2022
7 Benefits of Content Marketing for Small Businesses

7 Benefits of Content Marketing for Small Businesses

When you hear content marketing, you’d automatically think of blogs and articles, and maybe sometimes social media. Well, we are here to tell you that it’s more than just that.

Content marketing is for long-term use. It’s a strategy that uses content to build strong relationships with your market, capture your audience’s attention, and improve your engagement.

Here are the significant benefits of content marketing for small businesses:

It Increases Your Brand Visibility

The content on your site is important if you want to appear in search engine results as 88% of online consumers use search engines like Google to seek out information.

Perhaps the biggest and most known benefit of content marketing is its ability to help your website rank on search engines for competitive keywords. Every individual who finds your website from Google is a potential customer. So the higher you rank on the search engine results page, the better.

To get to this part, you must first create unique, great quality, and highly engaging content that offers useful and valuable information to your readers.

Quality Content Builds Trust.

Having quality content earns your prospect’s attention and consideration. Brands that offer free content on a certain topic that a consumer is interested in is effective for attracting prospects to their business.

When you build trust, you invite your viewers to keep coming back to your platform. Content marketing converts prospects into customers as it is all about providing value and giving something to the audience to build trust.

Small Investment, Great Returns

Compared to other forms of advertising, content marketing is cheap. You can even outsource it and it will still be relatively cheaper than traditional marketing tactics.

For small businesses, content marketing is a budget-friendly means to get your brand across the cyberspace to get you results.

Keeps your website fresh and relevant

Google won’t only look at the depth of your content but will also look at its freshness. It will look at when your content was published, how your site is often updated, the rate of new inbound links produced, and its traffic and engagement metrics.

When you put out relevant content regularly, you are producing ongoing fresh content that will keep your website afloat on Google’s radar.

Showcases your Authority in your Industry

All business owners eventually want to become an authoritative figure in their industry. In today’s world where the online marketplace appears faceless and robotic, content marketing can be a great way to build one’s credibility. When you write high-quality and valuable content that makes people trust and engage with you, you build your brand to stand out among the rest.

By having a blog on your website, you can start building your authority and credibility. Making tutorials, infographics, and other forms of content will provide useful information for your audience, and they will thank you for it. Give something to people and you can start building that trust with them as you gradually show them that you know the stuff you are promoting.

Encourages People to Return to your Website

When you publish engaging content consistently, you invite people to come back to your website for fresh content. On the world wide web, your website is your storefront and it represents your business. When you release fresh content regularly, you expose your brand to existing customers. This will then make them more likely to check out your products and services.

Gives you content to share on social media and other platforms

One of the benefits of content marketing for small businesses is it gives you more shareable content that you can disseminate on your different social media platforms such as Facebook, Twitter, Linkedin, and Instagram.

One blog post can go a long way. You can feature it on your email newsletter, share it on your different socials, or repurpose it into a shareable infographic. And it does not have to stop there. You can even revamp and update your old blog posts to maximize all your content.

Content marketing has so many benefits both for big and small businesses. The process may be a little bit tedious but the returns are worth it.

Make sure to visit our blog for more articles like this!

May 14, 2022
How to Promote and Grow your Small Business in 2021

How to Promote and Grow your Small Business in 2021

The ways to promote and grow your small business have drastically changed compared to how we used to do it a decade ago. The biggest change today is in terms of going digital and spending more on online advertising. With the COVID-19 and the lockdowns happening all over the world, everybody is more focused on the internet now more than ever. Hence, the effort to grab more attention online for your business has increased.

Today, having an online presence has become essential even for small businesses. Now is a great time to invest more in advertising and promoting your business online via social media, content, and/or video marketing.

How to Promote and Grow your Small Business in 2021

Online Listing for Visibility

Create a free online listing for your business, this is easily the most effective way to get your business out in the online world. An online listing is any place where you can input your business details for potential customers to see like Yelp and Google My Business. Keep your details accurate and up to date.

Fix your Website or Start a Blog

To build your engagement with your customers online, one thing you can do is to fix and revamp your website and start a blog if you haven’t yet. Blogging has a lot of benefits for your business, and we have a separate post for it. You can read it here.

Social Media Marketing

Social media plays a huge part in promoting brand awareness and business promotion online. Many businesses involve themselves in social media marketing today, and using ads can immediately boost your reach. There are many advantages of social media marketing for small businesses. Aside from increasing brand awareness, it also helps you understand your audience better, and it allows you to improve your customer satisfaction through engaging and connecting with your audience.

Read this for more social media marketing tips.

Collaborating with Influencers

Collaboration with influencers to promote your business is a new form of advertising that has grown over the years. Influencer marketing is popular over Instagram and YouTube. Basically, an influencer is a person with an enormous amount of followers and who can persuade their viewers to try out the stuff they are using. Leveraging influencer marketing in your marketing strategy can help you grow your brand reach.

Using Google Search Ads

We all know Google is a huge advertising machine. Yes, it gives you helpful information, but it’s providing you all those things so they can make you see their ads. Google ads have grown in popularity over the past ten years and businesses, both big and small, can take advantage of this useful tool for a small cost. It’s an effective low-cost marketing strategy that can attract potential customers.

Creating a list for Email Marketing

Over the years, the open rates for emails have dropped. However, even though this circumstance, sending emails is still very much a viable option for marketing today. Depending on your target market, email campaigns can keep your products and services at the top of your customer’s minds and can help your business generate more leads.

Ask for Referrals

A simple way to get your business across and grow your leads is by asking for help from the people who already know you. They can be friends, family, relatives, schools, and more. You can also ask for referrals from your customers. Many business deals happen because of somebody referring someone they know who needs their services. So if you are not doing this, you are seriously missing out.

Video Marketing

With over 2 billion users worldwide, it’s safe to say that YouTube is the most popular video platform today. While YouTube allows ads on their platform, making your own video is a great way to build trust with your audience. Businesses that use video marketing as part of their strategy gain higher customer engagement. Video marketing can also help with search engine optimization. Videos are highly engaging and can promote, inform, educate, and connect with both new and existing customers. For more tips for video marketing, click here.

Online Webinars

When you create and offer introductory webinars or workshops, you can attract your target audience and get their contact information for future use. Of course, it helps when you already know who your target market is and where to find them online. You can then run ads to promote your webinars to get people to sign up. These webinars will provide valuable information about your business to the viewers and can likely convert them into actual customers.

Improve your Customer Service

To keep your customers, they need an exceptional customer experience and customer service is a huge part of this journey. Customers become regulars when they receive excellent treatment, so it’s important to keep in mind to always look for improvement in the customer service area.

Marketing your small business today has become easier because of the many tools available at your disposal. All you need to do is to master the skills needed to promote your business effectively. The tips listed are fool-proof ways on how to promote and grow your small business. For more business development tips, read our blog.

May 14, 2022
Where to Find Free Images For Your Business Blog

Are you looking for trusted websites where you can find free images or photos for your own website? Photos and images that are not only free but high-quality and visually pleasing? There are many websites that offer free stock photos both for personal and commercial use and we are going to share with you our favorites.

Where to Find Free Images For Your Blog

Unsplash

Unsplash is one of the most popular websites to get free stock images. You can download images for commercial or non-commercial purposes and all of them are for free. You won’t need to cite and put credits to the photographer when using the photos, but attribution will always be appreciated.

All kinds of photos can be found on Unsplash, from nature sceneries to people and flat lays.

Pexels

Pexels is a personal favorite on where to find free images that are high-quality and aesthetically pleasing. Photos are highly searchable as they are tagged with relevant keywords and all you have to do to get the ones you want is to type what you’re looking for in the search bar.

All photos can be used for both personal and commercial purposes which you can modify to suit your needs. And while all images are free, you can show your gratitude to the photographers by making donations to your favorites. It’s not required but attribution is always appreciated.

Pixabay

This site has over a million free images that you can download and use for personal use, whether it’s on your blog or somewhere else. It also has free music clips and videos which can come in handy if you are doing multimedia content for your website.

Pixabay gives you four different file size options to download which you can take advantage of to minimize using an image editor to reduce the file size before uploading the photos on your blog. You’ll have to create a free account though, to download full-resolution images.

Picography

This is another website that has a collection of thousands of stunning and high-resolution photos that you can use for your blog for free. Each photo comes with a Creative Commons License which means it can be used for any reason – personal or commercial. No sign-up is required, you can just download anything immediately.

Stocksnap

There are a lot of beautiful free photos on Stocksnap for your blog or website. In its wide collection, you’ll find photos related to people, social media, food, travel, technology, home, and more. Hundreds of high-resolution photos are added to the site daily so you’ll always find something new in here.

You won’t be required to sign up but if you do create an account on Stocksnap, you will be able to save your favorite photos on your account.

Foodiesfeed

This site is the perfect stock photo site for food bloggers and food enthusiasts. Foodiesfeed has thousands of gorgeous and artistically shot food photos, and the best part is it’s all free! The curators of the site are picky and have standards on what images they allow on Foodiesfeed and so that’s why all photos you’ll find here are just simply stunning.

Canva

While Canva is mainly an online graphic design tool, it also offers free stock photos. While some photos need you to have a premium account to use them, there are hundreds of free ones that you can get without paying for a premium account.

An advantage of using Canva is that you can easily customize the images you choose into an image that you’ll be using on your blog or other social media accounts.

For more articles like this, visit our blog.

May 14, 2022