Tag: Video Marketing

Top Trends in TikTok Marketing

Top Trends in TikTok Marketing

With its mesmerizing blend of short-form videos, catchy music, and endless creativity, TikTok has exploded into a social media phenomenon. But for brands, it’s more than just a platform for entertainment – it’s a dynamic landscape brimming with marketing potential. So, how can you leverage the power of TikTok to connect with Gen Z and propel your brand to new heights? Let’s dive into the top trends that are taking TikTok marketing by storm!

1. Hashtag Challenges: A Gateway to Discovery and Engagement

Hashtag challenges are the beating heart of TikTok. These user-generated content (UGC) campaigns encourage creativity and participation. Create a branded hashtag challenge that aligns with your brand identity and invites users to participate by showcasing their talent, humor, or unique take on a specific theme. This is a fantastic way to generate brand awareness, user engagement, and potentially go viral!

2. Partner Up with Influencers: Harnessing the Power of Creators

TikTok boasts a vibrant creator community. Partnering with the right influencers can be a game-changer for your TikTok marketing strategy. Identify creators who resonate with your target audience and whose content aligns with your brand values. Collaborate on sponsored content, product reviews, or fun challenges to leverage their established audience and amplify your reach.

3. Embrace Authenticity: Let Your Brand Personality Shine

People connect with brands that feel real. TikTok thrives on authenticity. Don’t be afraid to showcase your brand personality, inject some humor into your content, and even participate in trending challenges with a unique brand twist. This human touch fosters trust and connection with your audience.

4. Short and Sweet Storytelling: Captivate in Seconds

Attention spans are short on TikTok. Craft compelling narratives within the confines of the platform’s short-form video format. Use storytelling techniques to hook viewers in the first few seconds, keep them engaged throughout the video, and leave them wanting more. Experiment with different video formats – tutorials, behind-the-scenes glimpses, or humorous product demonstrations – to find what resonates best with your audience.

5. Duet It Out: Leverage User Interaction Features

TikTok’s interactive features are goldmines for engagement. The duet function allows users to create side-by-side videos alongside existing content. Encourage users to duet with your branded content, adding their own creative spin or reacting to your message. This two-way interaction fosters a sense of community and keeps your audience actively involved.

6. Hop on the Trend Train: Embrace What’s Hot (But Keep it On-Brand)

Staying relevant on TikTok is key! Keep your finger on the pulse of trending sounds, challenges, and dance routines. But remember, don’t just blindly follow every trend. Infuse trending elements with your brand identity to create content that feels fresh and authentic. This keeps your brand visible while staying true to its core message.

7. Live it Up with TikTok Live: Go Beyond Pre-Recorded Content

Live video offers a unique opportunity to connect with your audience in real-time. Host live Q&A sessions, conduct product demonstrations, or offer exclusive behind-the-scenes glimpses during live events. The interactive nature of live video allows you to build a stronger connection with your audience and answer their questions in real-time.

8. Leverage Influencer Duets: Double Down on Creator Power

Take influencer partnerships to the next level with influencer duets. Partner with two complementary creators and have them duet a branded challenge or video concept. This taps into the reach of both creators, broadens your audience reach, and injects a fun, collaborative element into your content.

9. Stitch It Together: Remixing Content for Maximum Engagement

The “Stitch” feature allows users to seamlessly combine clips from existing videos with their own creative response. Encourage users to stitch together your branded content with their own take, adding commentary, reactions, or building upon your original message. This fosters user-generated content (UGC) in a new form, keeping your brand at the center of the conversation.

10. Leverage TikTok Ads: Target Your Ideal Audience

Organic reach is important, but paid advertising can be a powerful tool. Explore TikTok’s advertising options to target your ideal audience with laser precision. Create engaging video ads that showcase your brand story, promote new products, or drive traffic to your website.

By embracing these top trends and tailoring them to your unique brand voice, you can transform your TikTok presence from a silent observer to a thriving marketing force. Remember, authenticity, creativity, and audience engagement are key to success on TikTok. So, grab your smartphone, unleash your creativity, and get ready to join the vibrant world of TikTok marketing!

July 11, 2024
Enhancing Customer Engagement with Interactive Video Content
Enhancing Customer Engagement with Interactive Video Content

In today’s digital age, capturing and retaining customer attention is an ever-growing challenge. Traditional video content, while powerful, can struggle to compete in an information-overloaded world.

This is where interactive video content steps in. It transcends the limitations of static content, transforming viewers from passive observers to active participants, fostering a more engaging and memorable experience.

But how exactly can you leverage interactive video content to enhance customer engagement and achieve your marketing goals? Let’s explore the exciting possibilities!

In today’s digital age, where attention spans are short and competition for consumer attention is fierce, brands are constantly seeking innovative ways to captivate and engage their audience. One strategy that has emerged as a powerful tool for enhancing customer engagement is interactive video content. Interactive video content goes beyond traditional passive viewing experiences by allowing viewers to actively participate in the content, making it more immersive, memorable, and impactful. In this article, we’ll explore the benefits of interactive video content and how brands can leverage it to drive deeper engagement with their audience.

Beyond the Linear: What is Interactive Video Content?

Interactive video content breaks the mold of passive video consumption. It incorporates elements that invite viewers to actively participate, influencing the narrative, accessing additional information, or even shaping the overall experience.

Imagine product explainer videos with clickable hotspots that reveal detailed specifications, or choose-your-own-adventure style videos where viewers make choices that determine the storyline. These are just a few examples of the diverse range of interactive video formats available today.

Why Go Interactive? The Power of Engagement

The benefits of incorporating interactive video content into your marketing strategy are numerous:
- Boosted Engagement: Interactive videos are inherently more engaging than static videos. Users are actively involved in the experience, leading to higher levels of attention and participation.
- Enhanced Learning and Recall: Research shows that people learn and retain information better when they actively participate in the learning process. Interactive video content allows viewers to explore information at their own pace and in a way that resonates with them.
- Valuable User Data: Interactive video content can generate valuable data about your audience’s preferences, needs, and behavior. This data can be used to personalize future video content, improve campaign effectiveness, and understand customer journeys better.
- Building Brand Loyalty: Interactive video content fosters a more memorable and positive brand experience. It allows users to connect with your brand on a deeper level, leading to increased brand loyalty and advocacy.
Exploring the Interactive Content Universe: A Range of Formats

The beauty of interactive video content marketing lies in its versatility. Here are some popular formats to consider:
- Hotspots and Clickable Overlays: Enrich your videos with clickable hotspots that reveal additional information, product details, or links to relevant webpages upon user interaction.
- Branching Narratives and Choose-Your-Own-Adventure: Create video experiences where viewers make choices that influence the storyline, fostering a sense of control and deeper engagement.
- Interactive Quizzes and Polls: Embed quizzes or polls within your videos to assess audience understanding, gather valuable feedback, and personalize the viewing experience based on user responses.
- 360° Videos and Virtual Reality Experiences: Transport users directly into your world with immersive 360° videos or interactive virtual reality experiences that allow them to explore your product or environment in a completely new way.
Creating Compelling Interactive Video Content: A Strategic Approach

Here are some key considerations to ensure your interactive video content marketing efforts hit the mark:
- Align with Your Goals: Clearly define your marketing objectives before developing interactive video content. What action do you want viewers to take after engaging with your video?
- Know Your Audience: Tailor your interactive content to the needs and interests of your target audience. What kind of interactive elements would resonate most with them?
- Seamless User Experience: Ensure your interactive video content is user-friendly and functions flawlessly across different devices.
- Promote and Share Strategically: Leverage social media, email marketing, and other channels to promote your interactive video content and reach your target audience.
The Future of Interactive Video Content: Personalization and Data-Driven Strategies

The future of interactive video content is bright. As technology evolves, we can expect even more personalized and data-driven experiences. Imagine interactive video content that adapts to viewer behavior in real-time, recommending additional resources or offering personalized product suggestions based on user choices.

By embracing interactive video content, you can transform your marketing efforts from static and forgettable to dynamic and engaging experiences that drive results. So, are you ready to create interactive video content that captures attention, enhances customer engagement, and propels your brand forward?
June 20, 2024
The Rise of Video Marketing: Strategies for Success

The Rise of Video Marketing: Strategies for Success

In the ever-evolving world of digital marketing, one trend has emerged as a powerhouse: video marketing. With the explosive growth of online video consumption across platforms like YouTube, TikTok, and Instagram, brands are increasingly turning to video to captivate audiences, tell compelling stories, and drive engagement. In this post, we’ll explore the rise of video marketing and share strategies for success in leveraging this dynamic medium to achieve your marketing objectives.

Lights, Camera, Action! The Rise of Video Marketing: Strategies for Success

In today’s fast-paced digital world, attention spans are shorter than ever, and consumers are bombarded with information overload. Cutting through the noise requires engaging content that resonates with your audience on a deeper level. Enter video marketing: a powerful storytelling tool that has exploded in popularity in recent years.

Why? Because videos are inherently captivating. They can capture emotions, tell stories, and explain complex concepts in a way that text or static images simply cannot. Here’s why video marketing should be a cornerstone of your digital marketing strategy:

1. The Power of Engagement:

Videos are proven to be far more engaging than other forms of content. People are more likely to watch a video than read a lengthy blog post, and studies show that viewers retain information significantly better from video content.

Think about it: Would you rather spend five minutes reading an article or watching a short, informative video on the same topic? Videos capture attention quickly and keep viewers engaged, making them a powerful tool for educating your audience and promoting your brand.

2. Building Brand Awareness and Trust:

Videos allow you to showcase your brand personality and connect with your audience on a human level. They can be used to tell your brand story, introduce your team, and demonstrate the value you offer.

For instance: A behind-the-scenes video can give viewers a glimpse into your company culture, fostering trust and transparency. Customer testimonial videos can showcase the positive experiences your customers have had with your brand, building credibility and social proof.

3. SEO Optimization and Increased Visibility:

Videos are a powerful tool for search engine optimization (SEO). Search engines love video content, and websites with videos tend to rank higher in search results pages. Additionally, incorporating relevant keywords in your video titles, descriptions, and transcripts can further improve your video’s discoverability.

Here’s a tip: Optimize your video title and description with relevant keywords that your target audience might search for.

4. Versatility Across Marketing Channels:

The beauty of video marketing lies in its versatility. Videos can be leveraged across various marketing channels, from social media platforms like YouTube and Instagram to your website and email campaigns. This allows you to reach a wider audience and amplify your message across different touchpoints.

Imagine this: A short explainer video on your website can educate potential customers about your product or service. Sharing snippets of your video on social media can spark curiosity and drive traffic to your website. The possibilities are truly endless.

5. Driving Conversions and Sales:

Ultimately, the goal of any marketing strategy is to drive conversions and sales. Videos can be a powerful tool for achieving this goal. Product demos can showcase the features and benefits of your offering, while customer testimonial videos can build trust and social proof.

The key is to create clear calls to action (CTAs) within your videos. Tell viewers what you want them to do next, whether it’s visiting your website, signing up for a free trial, or making a purchase.

Video marketing is no longer a fad; it’s a fundamental element of any successful digital marketing strategy. By harnessing the power of video to engage your audience, build brand awareness, and drive conversions, you can elevate your brand and achieve remarkable results. So, grab your camera, hit record, and get creative!

June 3, 2024
The Rise of Video Content in Digital Marketing
Hitting Play on Success: Why Video Content is the Star of Digital Marketing

Step aside, blurry blog posts and static infographics! Video content has taken center stage in digital marketing, and for good reason. Attention spans are shorter than ever, and audiences crave engaging, informative content that keeps them glued to their screens.

In the fast-paced world of digital marketing, video content has emerged as a powerful tool for capturing attention, engaging audiences, and driving meaningful interactions. As consumers increasingly gravitate towards visual storytelling and immersive experiences, the demand for video content continues to soar. In this compelling guide, we’ll explore the reasons behind the meteoric rise of video content in digital marketing and share actionable insights to help you harness its potential for your brand’s success.

Why Video Content Reigns Supreme

Video isn’t just a fad; it’s a revolution. Here’s why it deserves a starring role in your digital marketing strategy:
- Attention-Grabbing Powerhouse: Video captures attention instantly, making it perfect for a world with limited time and endless distractions.
- Emotional Connection Champion: Video allows you to connect with your audience on an emotional level, fostering trust and brand loyalty.
- Information Powerhouse: Complex concepts can be explained with ease through video, making it perfect for educational content and product demonstrations.
- Versatility is King (and Queen): From explainer videos to customer testimonials, video content can be adapted to suit any marketing goal.
- Boosts Engagement & Shares: People are more likely to share and engage with video content, expanding your reach organically.
Lights, Camera, Action! Creating Winning Video Content

Ready to roll out the red carpet for video content in your marketing strategy? Here are some director-worthy tips:
- Know Your Audience: Tailor your video content to resonate with your target audience’s interests and pain points.
- Storytelling is King (and Queen): Craft a compelling narrative that keeps viewers engaged from start to finish.
- High Quality, Not Hollywood: While Hollywood budgets aren’t necessary, focus on good lighting, clear audio, and professional editing.
- Keep it Short & Sweet: Attention spans are short, so keep your videos concise and impactful.
- Optimize for Mobile: The majority of video consumption happens on mobile devices. Ensure your videos are mobile-friendly.
As we witness the exponential rise of video content in digital marketing, it’s clear that video has become an indispensable tool for brands looking to connect with their audience, drive engagement, and achieve their business objectives. By embracing the power of visual storytelling, enhancing engagement and interaction, leveraging accessibility and reach, optimizing for SEO, and exploring the versatility of video content, you can position your brand for success in the competitive landscape of digital marketing. Embrace the rise of video content and unlock its potential to elevate your brand’s presence, foster meaningful connections, and drive results that propel your business forward.

According to Hubspot Research, consumers prefer low-quality video content to high-quality content because they feel it is more authentic and relatable. Put simply, consumers connect better with video content that is “real” than with highly contrived production. Accordingly, you don’t need a big budget or fancy video equipment to start adding videos to your strategy; especially if you consider that smartphones come equipped with high-quality cameras and free editing tools.

VE Digital: Your Video Content Director

Creating high-quality video content can feel daunting, but VE Digital is here to be your director, scriptwriter, and all-around video production partner. We’ll help you craft engaging video content that captures attention, boosts engagement, and propels your digital marketing strategy to new heights.

Ready to hit play on video marketing success? Contact VE Digital today and let’s create videos that will have your audience saying “Wow!“

P.S. Share your favorite examples of video content in the comments below. Let’s get inspired and learn from each other!
May 6, 2024
5 Useful Ways to Incorporate Video Marketing into your Business

Incorporate Video Marketing into your Business

Are you looking for ways to level up your small business’ digital marketing? Here are ways to incorporate video marketing into your business strategy.

We’ve talked about video marketing in our blog a couple of times. In this post, we will be talking about actionable steps on how to include videos in your content marketing strategy. You don’t need to have a director or a scriptwriter or a film crew. You only need your creative ideas and these video marketing tips.

Videos play an important part in digital marketing today. Most people prefer watching videos to reading a long all-text article to help them with their problems or even just gain information from something they’re curious about.

You can leverage this information to make your brand and company more appealing to your audience. Videos are effective in telling a story, building connections, and tapping into the emotions of your consumers.

With a solid video marketing strategy, you can build and establish trust with your audience and share your brand’s story in a. elaborate way.

Here are five (5) ways on how to incorporate video marketing into your business.

Tell Stories

A video is an excellent platform for storytelling. Take this opportunity to show off the behinds of what your brand is all about. Be creative and tell stories about the business’s history, your employer’s stories, some problems you encountered, or even a customer’s story. These will allow viewers to connect with you and put real faces behind the logo that they usually see.

Make How-To Videos

Showcase your products and address frequently asked questions about them in a video. Give your audience useful advice that they can apply to their lives. This is a great way to show your expertise and knowledge about your industry.

Repurpose Old Content into Videos Incorporate Video Marketing into your Business

Make use of the content already found on your website and make them into several videos. This is a great strategy to maximize the use of your old content. Update them and repurpose them into video format.

If you have blog posts and lists, you can convert them into video format and make them even more interesting. Make these articles into bite-sized information that is easy to digest and make them into 1-2 min videos that are shareable to generate engagement. Don’t forget to add calls to action at the end!

Create Short Videos for Social Media

Millennials and the younger generation flock over social media for news and updates so it just makes sense that you branch out your digital marketing to social media as well.

Make short and simple videos that will resonate with your target audience. People love pleasing visuals and this is the perfect opportunity for you to make engaging and shareable videos to garner views and engagement in social media.

Use Consumer-Generated Content Incorporate Video Marketing into your Business

An effective and affordable way to bring in new customers is by using customer-generated video ads. Nothing beats authenticity and people trust the opinions and reviews of previous customers before deciding that a product is worth a try. Incorporate Video Marketing into your Business

Ask existing customers for honest reviews about their experience with your products and services. Ask for photos or videos and let them share their testimonials about your brand. You can then use these materials for your video marketing strategy. Upload these on your Instagram stories or reels or IGTV, share them to your Facebook My Day stories, or even Twitter Fleets if that’s where your audience is.

These short videos will serve as social proof that can garner trust for your brand when people search for feedback from your previous customers. Incorporate Video Marketing into your Business

Breathe life into your marketing strategy and incorporate video marketing into your business. It may be time-consuming and you’ll have to make the effort to make your videos pop, but this is definitely worth your time.

Videos let your potential customers see what your brand has to offer and what it’s truly about. With this in your arsenal, you will also build an authentic relationship with your audience.

Still in doubt if video marketing is effective? Read Benefits of Video Marketing For Your Small Business.

December 14, 2022
8 Tips for an Effective Video Marketing Strategy
8 Tips for an Effective Video Marketing Strategy

Video marketing has become bigger and bigger in the digital marketing field today and if you are still one of the businesses that haven’t implemented this strategy in your marketing efforts, you are missing out on a lot of opportunities. In this post, we will be featuring 8 tips to make your video marketing strategy effective.

Define your video goals

To begin strategizing for your video marketing endeavor, of course, the first thing you need to define is your goals. What are you hoping to achieve with your video? Are you introducing something new or continuing a series? Are you trying to address a problem and offer solutions? Do you want to create awareness for your brand? Do you want to convince the viewer on what product to use?

Define what your video goals are and the next steps will flow after that.

Tell a story

People love stories. It’s one reason why they read long captions, browse photo albums, and watch long videos. In making content for your videos, always keep in mind to tell stories rather than just concentrating on selling a product or service.

Video marketing is an incredible tool for storytelling as it has the power to convey emotions to your customers that will create the personality of your brand.

Incorporating stories into your videos will encourage and improve engagement from your audience. Rather than just making bland videos introducing your company and showcasing your products and services, look for ways to tell a captivating story that will have your audience hooked on your videos.

Include product tutorials and demos

Keep a balance on your video marketing strategy by having product tutorials and demos as well as story-telling videos.

With video marketing, you can introduce your product, its features, and further explain its use and how it can solve your customer’s problems.

Product tutorial videos are very helpful for customers who are only a step away from clicking the checkout button. When people have questions about your products or services, they can just easily find and watch your videos before purchasing them.

Show your personality and be creative

People relate to videos more when they have that authentic feel and character so it’s important to show your brand personality. Showcase what your company is all about in a creative manner, after all, viewers appreciate engaging videos that are full of creativity and personality.

What makes your business stand out from your competitors? What makes your brand different from others? Highlight those things on your videos.

Listen to your customers and include their feedback in your videos

One great video marketing strategy is including customer-generated content. People love seeing themselves being featured and this strategy has the potential of making your brand go viral.

Encourage your customers to create videos using your products or services and then make a video about it and post them on your website and socials.

When people see themselves in a video, they will more likely share it with their followers and that is free advertising for you to get more reach!

Always include calls to action at the end

Calls to action are not only for the written content, it can also be used in videos so don’t forget to include them! What actions do you want your viewers to do after watching your video? Do you want them to subscribe to your channel, follow you on your socials, or check out your website? Let them know at the end of your videos.

Adding calls to action is simple and effective, and this can spark engagement with your audience. So don’t forget to add them to every video you create and publish.

Optimize videos for search engines

As the owner of YouTube, Google indexes YouTube videos. So when you upload to this platform, don’t forget to optimize your videos for search.

Include important and relevant keywords in your video’s description box. You can include your website link here or any shortened links with calls to action for your audience to take.

Here are other things you can do to optimize your videos for search:
- include relevant keywords on your video title, and make it interesting (not clickbait-y)
- write a comprehensive summary of your video for your description box and, of course, include your keywords
- add relevant tags
- add closed captions
- include a transcript of your video that’s rich with your keyword/s
Maintain a realistic budget for your videos and stick with it

Every video you create has its own budget and let’s face it, no matter how great a plan is, when it does not coincide with your budget, your video quality will fall short.

Have a realistic budget and work within that limitation. You can maximize your resources and still come up with great results. Certain videos will be more expensive than others, do your research if there are alternatives and balance it out.

Ultimately, your goal for your videos should be to educate your customers, whether it be about your company or your products, place yourself as a leading authority in your field, and establish a relationship with your audience.

For more video marketing-related articles, do visit our blog.

Need guidance and help with video marketing? Ve Digital offers videography services. Contact us today!
August 28, 2022
9 Benefits of Video Marketing For Your Small Business

9 Benefits of Video Marketing For Your Small Business

Are you still having doubts about whether video marketing is for your business? If you haven’t read our article about Why Small Businesses Should Use Video Marketing, we have another treat for you. In this article today, we are going to share with you the many benefits of video marketing.

Probably the most useful tactic to incorporate in your marketing strategy is to personalize your brand and to do that, you have to tell your brand’s story. Storytelling is an effective way to get your message across to your audience and invoke an emotional response from them. Emotions are important as they influence trust and perception. And videos are the fastest and the most effective way to make this action possible. Because videos play to your visual appetite, they can effectively convey your message and information to viewers, and easily make them understand complex concepts.

Video marketing has become a huge part of the digital marketing scene today and it will continue to do so in the future. Whether you own a small or big business, here are 9 benefits of video marketing.

Get your Brand Noticed

Using videos is a great way to build and improve your brand awareness. Well-made videos will help you get your brand noticed and will catapult your business to the top. This will make you an authority in the industry and position yourself as a thought leader in your field.

Video Builds Trust and Credibility

Video is an incredible medium because of its power to present things in a different light. You get to convey emotions that will appeal to your customers and in this way, create a personality for your brand and company. Through videos, you will be able to connect with your viewers and get their trust.

Videos help educate the audience about your product or service and this will inform your potential customers more about your company and what you do. Trust is essential to make sales today and building trust is one of the benefits of video marketing.

Influence Customer’s Buying Decisions

About 90% of online customers have said that watching a video about a product or service helps them in deciding if they are completing their purchase or not. Videos are great because they influence customer’s buying decisions and about 64% of these consumers said that watching a video makes them more likely to buy.

Boost Your Organic Search Rankings

By having videos, your website’s ranking on search engine results pages (SERPs) is improved and boosted.

Google takes note of how long a visitor spends on your page and this influences how you appear in the SERPs. As videos are highly engaging, they will keep your audience longer on your site. Businesses that use video marketing effectively will more likely help boost their site’s search rankings.

Moreover, Youtube is the second-largest search engine next to its owner Google, and putting your video here can rack up your visibility and reach for a new audience.

Increase Website Traffic

People love videos and businesses that use videos on their site get more traffic on their website than those who do not.

Encourages Social Shares

When something goes viral, it’s always in a video format. And how does a post become viral? It’s when people share them with others.

Videos are shareable and very engaging, and when people enjoyed your video, they will more likely share them with their friends and family.

Engage Customers on Social Media

Whichever platform you’re on, whether it’s Instagram, Tiktok, or Facebook, you can easily share your message via videos.

Today, social media is overrun with video content and continues to have more because people respond and engage to this type of format more than just the generic text and image. Facebook alone has a staggering 100 million hours of video watched. (source)

Creating stunning video content to share across your pages will likely gain you more audience.

Increase Conversions and Improve Sales

Videos are made to convince the audience and convert them into actual customers, and this is probably one of the biggest benefits of video marketing.

A Great Addition to your Email Marketing Campaigns

Email marketing is still very much alive today and to spice it up, you can add videos in it to increase the engagement with your subscribers. Having videos in your emails can increase your open rates and can likely decrease your unsubscribe rates. Videos are just really easier to watch rather than having to read a long text, right?

Video marketing is becoming popular by the second and has become more affordable than before. With a variety of platforms that you can choose from, there will certainly be a perfect fit for your business. And with the benefits that come with it, video marketing is a strategy most marketers have found effective and worth investing in.

Need guidance and help with video marketing? Ve Digital offers videography services. Contact us today!

July 28, 2022
Why Video Content Matters to Marketing: Here are 9 Important Benefits

Why Video Content Matters to Marketing: Here are 9 Important Benefits

Content marketing is a strategy effective in building brand awareness and reaching your target audience. One form of content marketing that has been gaining traction for years now is video marketing and for today’s post, we will be talking about why video content matters to your marketing strategy.

Marketers have said that videos have become more important than ever and as shown in this statistic report, using videos as a marketing tool has become vital.

Also read: Top Tips for Video Marketing

Here are 9 reasons why video content matters to marketing:

Videos are Great in Explaining Everything

Videos are a great medium to introduce, explain, and show off what your company is all about. Launching new products or services? Make a detailed video to show its features and benefits. Video content is useful as it helps potential buyers learn more about a product.

96% of people have watched an explainer video to learn more about a product or service and 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. That’s why 85% of businesses use video as a marketing tool. (source)

There’s a lot of ways to leverage video marketing into your business strategy and it doesn’t have to be expensive. This visual element is such a good tool to help businesses explain how things work and it greatly affects the potential buyers’ purchasing journey.

You Can Use Video in Many Ways

When it comes to making and using video content, you have a lot of options to choose from. You can find the method that’s perfect for your company’s goals. Of course, the most obvious choice is YouTube, but there are other platforms you can use aside from this giant.

Social media platforms such as Facebook, Twitter, TikTok, Instagram, and Snapchat allow you to post short videos that disappear after 24 hours and these are great because they are quick to create and are personal as they speak directly to your audience. For these stories to be effective though, you’ll need to have an audience on your social media.

There’s also live video which has grown in popularity in recent years. On platforms like Facebook, Instagram, Youtube, and Twitch, you can have live stream events for your business. Live video is effective and highly engaging compared to regular videos.

You can make webinars that you can use to directly interact with your potential clients. These webinars are created to address specific questions and concerns about your product and service or teach your audience about your field and company.

Videos are Great for SEO

Search engines like Google love videos and websites are more likely to rank on the front page if it contains videos. Videos are highly engaging content and they can keep visitors on your website stay longer.

And as Google owns YouTube, which is the world’s 2nd largest search engine, relevant videos are favored by Google in their search results.

Optimize your videos on YouTube for SEO by writing catchy titles and detailed descriptions. Add your website, products, and services links, too.

Video Builds Trust

A video is a great tool and a powerful medium for marketing as it allows you to connect to your target audience on an emotional level. This emotional connection your build with your audience is what makes them trust and do business with you. Building this trust will link you to your audience and will gain you the chance of winning over new customers.

Video Shows Great Return On Investment

Creating effective video campaigns may look like you need to have a big budget, but the cost is not as high as it used to be 15 years ago.

The ROI you get from creating videos will also depend on several things such as how well organized your content is and the quality of your videos. But nonetheless, with strategic planning, a well-produced video will provide an ROI for your investment.

Video Engages Even the Laziest Buyers

Videos are great for learning and they are very easy to consume. In today’s fast-paced world, people are too occupied to read long texts, so having videos that provide audio and visual content is preferred. Customers love seeing products in action and videos provide this kind of content.

Videos are Mobile-Friendly

The majority of the population today has a mobile phone and 90% of consumers watch videos on their phones. With the growing number of smartphone users over the years, your videos will keep getting more and more audience. More audience means more potential customers.

Videos are Shareable

As stated above, videos are popular for mobile users. With the video formats we have available, it’s easier to share them on whichever platform you want. This can potentially increase your content’s reach and will also mean an increase in your brand awareness and possibly conversions!

Video Drives Traffic and Boost Sales

Adding product videos to your landing pages can increase conversions and sales. A high-quality video with great content will drive leads to your business and traffic to your website. Not only will videos get potential customers to interact with your brand, but they will also aid them through their purchasing journey as they get to know more about your products and services.

Videos are a vital part of your marketing strategy and it’s a great way to reach your audience. The best part is creating quality videos has become easier than before and it’s been made available to everyone.

If you still haven’t incorporated video marketing in your business strategy, then perhaps this is the sign that you should.

Need guidance and help? Ve Digital offers videography services. Contact us today!

July 14, 2022
Top 5 Tips for Video Marketing
Top 5 Tips for Video Marketing

By now, it’s clear that videos are an essential form of media for marketers. One proven way of boosting traffic to your website and increase conversions is to create a good video marketing strategy. Now, creating video content for marketing can be daunting if you’ve never done it before. And although it may seem that achieving video marketing success is expensive and hard to do, it doesn’t have to be if the results are worth it. All you need is a brilliant strategy to start your journey. In this post, we will talk all about video marketing and we will give you tips for video marketing that works!

What is Video Marketing?

Video Marketing is a type of video you make and post on social media to grow your business. Usually, video marketing contents are posted to YouTube but nowadays, you can see this kind of marketing anywhere including Facebook, Instagram, and even Twitter.

Developing a Strategy

In video marketing, you can post your content on any platform. The question here is how do you develop a reusable video content strategy template that’s guaranteed to be successful? Making videos without a specific purpose is like making a cake minus the flour – it will be a disaster.

Here are five simple steps you can keep in mind as your video content strategy:

1. Define your purpose

Test your brand and know what makes you different from your competitors. What attracts your customers to you? What are your business’s core values? You need to figure out how your content will fit with your values and what will make it resonate with your clients. What problems are you solving and how do you solve them? When your purpose and goals are defined, it will be easier to plan content and create them.

2. Know your audience

You must find where your audience is. Are they on Facebook? Instagram? Twitter? Snapchat? Upload your videos where your people are, not where they’re not. Spend time to define your target audience and learn about their behavior. This will save you time.

3. Know your competition

Learn what your competition is up to. Do a video content audit and find out if you are missing out on anything. Compare what you have with your competition’s video content. What are they not doing, or not doing well? You’ll be surprised at how much you’re going to learn from your competitors.

4. Create your Unique Value Proposition (UVP)

This is a marketing short-speak for creating an outline of what makes your brand special. UVP is a statement that best describes how beneficial your offer is for your customers and what differentiates you from the competition. In creating your video UVP, these are the things you should include:
- Topics to cover
- Style and Tone
- Delivery of your Content
5. Build a Plan

Create your plan by breaking it down into a content marketing funnel. Include some specifics on what your content will do, such as:
- How will this content appeal to the audience?
- Where does the content fit into the buyer’s journey?
- How and where should this content be delivered, used, and repurposed?
Five Video Marketing Tips You Should Know

Content creators are oftentimes disappointed when their efforts in making videos do not pay off. What if the video doesn’t appear in search engines? What if it doesn’t get enough views?

You’ve already learned about video content strategy. It’s time to learn about the most important tips for you to succeed in this endeavor. Here are our top five video marketing tips to increase your traffic and conversions!

Create Quality Content

In making a video, one must keep in mind the importance of having quality content. A great video has a great story. The best video content tells stories that connect with the viewers. The better the story-telling, the easier it is for your viewers to understand your offers and how your company is beneficial for them. Center your video around a story and not the sale. Concentrate on the value you’re providing for your consumers and the sale will follow.

Use the First 10 Seconds Wisely

Your amazing three-minute video will be for naught if the first few seconds won’t hook your audience. Did you know that a typical internet user’s average attention span is now just 8.5 seconds? To entice your viewers to watch the whole of your video, you need to create a hook at the beginning. The first ten seconds of your video should answer the question: “Why should I watch it?”. Don’t forget to put a great thumbnail for your video!

Optimize your Video for SEO

Strategize and take time to optimize your video marketing for SEO. What keywords do you want your video to rank high for? Include those keywords in your title, description, and tags. Give your video a unique title and a fleshed-out description so that google’s search spiders can make sense of your video and understand the content it entails. Google owns YouTube, so this search engine gives a lot of authority to YouTube videos in their organic search results.

Create a strong call-to-action (CTA)

For marketing videos, always include CTAs. A call-to-action doesn’t always have to lead your viewers to sign-up or purchase, a video’s CTA can be as simple as:
- Subscribing to your channel
- Liking your video
- Sharing the video to their friends
- Commenting on your video
Most marketers place their CTAs at the end of the video, but it doesn’t mean that this is the only way you can do it. Experiment with your videos by putting the CTA at the start, at the middle, or the end, and determine which one gets the highest conversion rate.

Another tip is you can include a link to your website in the description box so people can go to your site by clicking on this link.
- Upload your videos to YouTube and other platforms
- Post your videos where your potential customers consume video content, whether it be on YouTube, Facebook, Instagram, or others.
If you haven’t thought about video marketing, now’s the time to consider it. With today’s generation being very reliant on the internet, this rich form of media with help your business gain exposure and help you get more reach.

Are you seeking help to get you started with your video marketing journey? We have a team dedicated just for that. Inquire with us today!
June 28, 2022
6 Reasons Why Small Businesses Should Use Video Marketing

6 Reasons Why Small Businesses Should Use Video Marketing

Perhaps you’ve already heard this phrase repeatedly, but let me say it again. On the internet, whether it’s for entertainment or business purposes, content will always be king. There are several types of content – written text, photos, infographics, etc – and among these, videos reign over them. Video content is full of potential, and the reason why it’s a hit is that videos are highly engaging whether your intent is to inform, educate, or entertain an audience. Nowadays, video marketing is already a must. In this post, we will talk about why small businesses should use video marketing in their digital marketing strategy.

One element of success in the digital marketing scene today is for brands to leverage video marketing. Video consumption has grown exponentially over the years and is growing still. The majority of those who go online will always rather watch a video than read a lengthy all-text post.

Here are some reasons why small businesses should use video marketing to grow their business.

Videos can educate your audience about your brand

In modern-day marketing, the buyer’s journey goes through several processes such from brand awareness to consideration and then to finally making a decision. In these three phases, the consumer depends on the online content about this certain brand to help them make their decision. Products review through blogs and articles help, but videos are better.

Videos can help grow your reach cost-effectively

Unique tools and video editing solutions have become affordable over time, and today, the cost of making videos has been made more affordable than ever. There’s an endless supply of resources, and it only costs relatively small. If you are seeking an efficient yet cost-effective way on educating your audience about your brand and getting your message across the market, all you need is to make a video using your smartphone.

Videos can boost your brand’s reputation

Internet users prefer videos over other forms of content, so using video marketing as one of your digital marketing strategies can undoubtedly boost people’s perception of your brand. The higher the quality of your videos, the better will your brand’s reputation be. Videos can also help address and turn your negative reviews around by creating Q&A sessions, personable review videos, and humorous content.

Improves your Social Engagement

Videos have a higher engagement rate than plain images on social media platforms and having a great online presence is a cost-effective way of marketing your business. In the digital marketing world, engagement is important. No engagement means lower traffic and conversion rates. Create relevant video content so that you can build your engagement with your audience and build trust and connections.

Helps drive traffic to your website

Another benefit of video marketing is it can help you get users to visit your website. A strategy to drive more traffic to your website often requires you to advertise on different social media platforms, and social media posts that are in video form have over 40% more views than just a plain text or photo post. To even make it more effective, you can include valuable call-to-actions in your videos and optimize your descriptions.

Video Marketing can help gather and generate leads

With the right strategies, you can optimize and leverage your video marketing efforts to generate more leads for your business. By creating valuable tutorial and review videos, you can sell your products and services. You can also put your videos on your landing pages and create a powerful call-to-action to encourage your viewers to take the next step. Videos help consumers understand a product more and can be influenced by product videos when making purchasing decisions.

Using video marketing for your small business will enable your brand to connect with your audience in a more personal way. We live in a visual world, and even though beautiful photos can elevate your aesthetics, it’s just not enough. Videos are much more personal, more informative, highly engaging, and more interesting to watch.

For more tips on video marketing, read this blog.

May 28, 2022