Why Podcasts For Content Marketing is Timely
We all know how big podcasting has become recently. You can basically start a podcast in any niche and make money. And we all know that the value of content marketing is huge. So why haven’t you integrated your podcasts for content marketing? This blog article is about helping you make that move. What is podcasting and why should your business be using this in a content marketing strategy?
Podcasts can be a powerful form of content marketing
If you’re looking for a way to attract more customers, podcasting might just be one of the greatest forms of content marketing.
For years, podcasts have been steadily growing in popularity. In 2006, only 9% of Americans had listened to a podcast. By 2018, that number jumped to 51%. And with Google’s announcement that it will start indexing podcasts, you can be sure that audience will continue to grow.
According to a study by Infinite Dial, 67 million Americans are listening to podcasts every month. As a result, more than half of marketers say they plan to include podcasting in their content marketing strategy.
The interest in podcasts is no surprise. Podcasts are easy to consume and are perfect for today’s on-the-go lifestyle. But what does this mean for your business?
Podcasts are another useful way to distribute content, but they come with their own unique set of benefits. If you’re looking for a new way to attract customers and generate buzz about your business, starting a podcast might be the solution.
The beauty of podcasts is that they are easy to repurpose into written or video content. They are an excellent content marketing vehicle because they enable you to build an audience that increases their loyalty to you and promotes your work.
“The most important thing is to get people who love you and want to hear from you,” Andrew Warner, host of Mixergy, said. “Then it becomes a lot easier for them to refer other people because they think of themselves as part of a community.”
Podcasts are an effective way to share information about your business, boost SEO, and generate leads. They can also help you build relationships with your audience and promote your brand as an industry leader.
Why Podcasting Should Be Added To Your Content Marketing Strategy
Podcasts are an effective marketing tool. You don’t want to miss out on growing your business by not leveraging podcasting so here are the top 5 reasons why you should consider adding podcasting to your content marketing strategy:
Podcasts are easy to consume.
People listen to podcasts while they commute, exercise, run errands, cook, or do chores around the house. They can be listened to on a smartphone or tablet with the help of a podcast player app like Instacast or Pocket Casts. They can also be accessed through Spotify and Apple Podcast. This type of content is mobile-friendly and can easily be downloaded for offline listening.
Podcasts are easy to produce.
As long as you have a smartphone or a laptop, you can make your own podcast. For example, if you have an Android phone, you can start recording with the Voice Recorder app installed on your smartphone.
There’s no need for fancy equipment when you start. You just have to press the record button on your voice recording app, maybe edit it a little bit, and upload it on your chosen platform.
Podcasts create brand awareness and trust in listeners.
As stated, podcasts are effective in sharing information about your business and this can help because listeners learn more about your company through your show. Because listeners find value in your information whether or not they have opted-in to receive communications from you, they see that your company is credible and trustworthy.
Podcasts help drive traffic back to your website.
Podcasts are an effective way to drive traffic back to your website because podcasts are treated by Google as a reliable source of information. If you have a podcast that is regularly published, Google will start listing episodes in search results related to your industry and topic.
Podcasts can be a source of written content
With podcasts, you can create transcripts for your episodes and this can be great for your site’s SEO. These transcripts can be repurposed and can be used as blog content.
Pros and cons of podcasting as a form of content marketing
Just like how a coin has two sides, there are also pros and cons when it comes to adding podcasting to your content marketing strategy. Let’s talk about them.
Podcasting Pros:
Promotes Your Expertise
People listen to podcasts for a variety of reasons: They like being entertained, they like learning something new, or they’re taking a trip somewhere but want something interesting to listen to. In other words, podcasts are perfect for the busy entrepreneur who doesn’t have time to read blog posts or attend seminars and conferences that will help promote their expertise in their field.
Podcasts can do more than entertain. They can establish you as an expert in your field, a resource for people who want to hear your opinion on the news, and even a source of advertising revenue. Telling the world about your expertise on important topics can make you an authority in your industry. By creating a podcast, you can help people with questions that they have and answer questions that people are asking.
Podcasting gives you a voice. People will listen to what you have to say and what you recommend. They may even find that they love the sound of your voice and want to hear more from you!
Helps With Brand Awareness
Podcasting is a great way to build brand awareness. As you publish new content regularly, you’re building a library of content that people can go back and explore to learn more about your business. By providing relevant information, either educational or entertaining, you are able to get your company’s name out there in front of a new audience.
As podcasting expands your reach, you have the opportunity to expand your audience as well. You can reach more people who are interested in what you have to say and help them learn more about your company and why they should consider using your products or services. The more people know about you the better chance you have of gaining new business from them.
Increases Community Engagement
Podcasting encourages engagement.
By being a regular podcaster or a podcast guest, you have the opportunity to leverage the audience of the show, along with the social platforms that are promoting the episode. In addition, it gives you an opportunity to share your story and your expertise on a much larger platform. This can result in more exposure for your brand, products, and services.
Humanizes Your Brand
Podcasts can humanize your brand. By interviewing guests or just talking about interesting topics in your industry, you can give people a glimpse into the inner workings of your company and show them what working with you is really like. It’s like dropping by someone’s house for coffee – but without the caffeine jitters.
Great for Lead Generation
Podcasts are terrific for lead generation because you can use them to offer free content in exchange for contact information. The principle is simple, deliver excellent information that inspires action and capture the contact details of those who want more of it!
Podcasting Cons:
There are certain cons when it comes to having a podcast for your business so if you are interested in creating your own show, be aware of these cons.
- The bandwidth can be a bit costly so prepare to have a budget for this.
- Sometimes, the ROI can be a little bit difficult to track.
- When you have limited resources, you’ll find it harder to produce high-quality audio content. You’ll have to invest in good equipment to have a better setup and audio quality.
- If you lack on having regular creative and compelling content for your episodes, you’ll lose your audience.
- Lastly, you can’t fake optimism and enthusiasm. When you go into podcasting, make sure you are passionate about what you are talking about.
Final Thoughts
Content marketing is evolving and moving to other platforms. While videos are currently one of the best ways to draw in new readers and followers, podcasts can also be part of a content creation strategy. Not only are podcasts entertaining and engaging, but the right podcast series can also attract audiences that would be otherwise impossible to reach with any other content medium.
The truth is, content marketing comes in all shapes, sizes, and flavors when it comes to topics. The more diverse or specific your niche content is, the better you are able to attract targeted visitors and the more social activity you’ll get in return. Using a podcast as an element within your content marketing strategy will help you stand out in search engines organically and appear more human as well. Just make sure your podcasts aren’t too promotional-sounding.
Also Read:
