Author: hello@ve.digital

9 Social Media Ideas for Startups Good way

9 Stunning Social Media Ideas for Startups

In digital marketing, social media marketing is a powerful tool to utilize and develop. Big brands like Apple, Nike, and Starbucks play a big social media game and this is a huge inspiration to all business startups out there.

Social media marketing is a powerful tool to utilize because in our digital world today, it’s what most people use nowadays. But as a Social Media Ideas startup, how do you come up with social media posts that will attract your audience’s attention?

Here are 9 social media ideas for you to try out and experiment with. We’re sure one or more of these will work for you!

9 Social Media Ideas for Startups

Personalize your feed with personal videos or selfies

Most brands like to keep their social media accounts strictly professional, only posting photos and videos that are related to their brand and aesthetic. Adding personal touches to your pages is a great way to create a personal connection with your viewers and followers. Just don’t go all out posting everything about your personal life. A selfie or a video showing what you do behind the cam every once in a while is fine. Find the balance so you won’t go overboard. These personalized posts will give your accounts a breath of fresh air.

Post behind the scenes video stories

Videos do well on social media platforms and one type of video to share is behind-the-scenes footage. This type of video is a great way to engage your followers. It will create a curiosity aura on your upcoming updates and will leave your viewers wanting more.

Whether you’re shooting a new ad or launching a new product, a simple short BTS (behind the scenes) video can generate curiosity. Give your followers a little sneak peek of your company’s creative process and make them come back for more. You can Social Media Ideas startups.

Retweet, re-gram, and share posts that inspire you

As a social media page, you’d want to find a balance between uploading your own product images and videos with other types of posts. Too much promotion will overwhelm your audience and you’ll want to provide them with some breathing space. To do this, you can opt to share and retweet others’ posts that resonate with you. These retweets and programs will be something different for your followers and it will be less of an effort for you as well.

Find some good quotes and share them on your page. Find posts that inspire you from your feed, whether it’s from the industry you’re in or just from any other topics that relate to what your brand stands for.

You don’t always have to be all serious and business all the time. You can share entertaining and interactive posts to make things light. This will show your followers that you are involved in the community and you can also tag them to feature them on your page.

Make use of short stories and reels on Instagram

Video content has become more popular over the years and social media platforms have incorporated having videos in them. Make use of these features because the truth is viewers love them. Instagram has short stories that disappear in 24 hours and this is a great way to share something that you don’t want to display over your feed like behind-the-scenes snippets, shoutouts, product unboxings, a day in the life stories, and more. You can also use reels to showcase more about your products, brand stories, and customer testimonials Social Media Ideas.

“Tag-A-Friend” to enhance visibility

People love sharing what they find online with friends and families by tagging them on those amazing posts. To enhance visibility and get more engagement, encourage your followers by posting “tag-a-friend” posts. These could be memes, quotes, gifting options, or anything interesting. Ask your followers to tag the first friend that comes to their minds in seeing this post. This is a great conversation starter and can boost your social media engagement and gain your page more visibility for Social Media Ideas.

Have a consistent brand image Social Media Ideas

It’s great to experiment with your social media feed but keeping it consistent will create a lasting impression on your audience. Whatever color, font, logos, or images you use, make sure that it has some element that relates and reflects your brand.

Your brand image and voice should be consistent because this is how your followers will recognize you. In every post you share, make sure to always have visual elements that will make your audience see that it’s from your brand.

“Ask me anything” Social Media Ideas

Ask me anything is a trend is social media where you host q&a sessions with your followers for a time being. Whether you do it on Instagram, Twitter, Facebook, or any other social media platform, this form of a post is a certain way to increase your social media engagement. You get to interact and engage with your followers by answering what they are curious about.

Post questions for followers in polls Social Media Ideas

People love it when their opinions are valued and so running a quick poll over your social media accounts is a great way to get to know your followers. You can optimize this feature to know what your followers like, dislike, and more. You will get more knowledge about their perspective and what they prefer through polls.

Host free giveaways

When the word “free” comes across your feed, you will instantly be attracted to it and pause for a while. It grasps the audience’s attention and this is another way to gain you traction. Announce your giveaways on your social media pages to get more mentions and tags.

Final Thoughts

Social media is a fickle friend and if you don’t keep up on the trends, you will seriously miss out on wonderful marketing opportunities to improve your business. In churning out content for your accounts, keep trying new things and re-do the strategies that worked. It’s important for your pages to remain consistent yet versatile to show off your fun side.

Post regularly and plan your social media calendar ahead so you have a consistent flow of content and keep your online presence alive. We hope these social media ideas inspire you to plan your content calendar today.

Visit our blog for more articles like this.

November 14, 2022
Copywriting for LinkedIn

Copywriting for LinkedIn

In our last post, we talked about copywriting for Twitter. This one will be about copywriting for LinkedIn. You’ll learn three techniques to help you make your LinkedIn posts more persuasive. You will also find these tips to help you create persuasive posts that will lead to conversion not only on LinkedIn but on all of your social media platforms as well.

The Basics

LinkedIn Audience: Professional

People use Linkedin for more professional purposes than any other social media. Your target audience here is as likely to be prospective employees as it is customers. There will also be a lot of B2B activity on this platform.

LinkedIn Post Length: 50-100 Characters

Linkedin posts can be longer than tweets, but surprisingly, the ones that get the most engagement are the shorter ones. Posts that tend to be on similar length to the optimum tweet length between just 50-100 characters do better. Though the posts themselves may be short, most generally link to blogs or videos that contain more in-depth information.

LinkedIn Hashtags: 1-2 per post

Using hashtags in LinkedIn is similar to Twitter. Just using one or two per post is best.

There is so much competition on social media today so it’s extremely important to make your posts as persuasive as possible, and this is especially true on LinkedIn.

Your LinkedIn post copy should be written to encourage readers to take the call to action. Once they’ve clicked the link through your website or landing page, or maybe watched your video, the post itself has done its job. Your focus will then turn to the next action you want your audience to take.

Make a Connection

One way to make a connection with your reader is to ask them a question. Asking a question is one technique you can make to persuade your reader to take you up on your CTA. As human beings, we’re hard-wired to respond to questions. We simply just can’t ignore them. Maybe it has something to do with our problem-solving nature because we find it difficult to leave questions unanswered.

Have a variety of posts. Alternate your questions between it being open and close. This way, you can work out what’s best for your audience and you can determine what leads to the most engagement.

Be More Specific

When you make a post, always think about your target audience so you can make your copy more specific. Great copywriting is all about writing with your readers in mind. Make your posts more about them and less about your business.

Complement your Content

When you write a title for your blog posts or web pages, keep in mind on how it will look like on social media when it’s shared or posted. This may not always be at the front of your mind, but if you get a lot of traffic from your social media sources, it really should be. When you take our advice about keeping your posts short, the title of your blog posts should make up about 50% of your post’s copy. That’s why it’s important that your blog title and your post copy work well together.

Copywriting for LinkedIn is all about writing persuasive post copy. And to do this, you’ll have to connect with your readers so that you can gently lead them into your marketing funnel.

For more posts like this, check out our blog.

October 28, 2022
11 Helpful Practices on How to Stop Overthinking
11 Helpful Practices on How to Stop Overthinking

Do you find yourself constantly worrying and overanalyzing situations? Do you have trouble quieting your mind and focusing on the present moment? If so, you may be experiencing the negative effects of overthinking.

Overthinking is a common problem that can lead to increased anxiety, stress, and even depression. Fortunately, there are many helpful practices that can help you stop overthinking and live a more peaceful, present-focused life.

In this article, we’ll explore 11 helpful practices on how to stop overthinking.
1. Recognize When You’re Overthinking
The first step to stopping overthinking is recognizing when it’s happening. Take a moment to reflect on your thoughts and emotions throughout the day. When you notice yourself ruminating on a situation, take a step back and acknowledge that you’re overthinking.
1. Practice Mindfulness
Mindfulness is a powerful tool for reducing overthinking. It involves paying attention to the present moment without judgment. Try incorporating mindfulness into your daily routine by practicing deep breathing, meditation, or yoga.
1. Challenge Your Thoughts
When you catch yourself overthinking, challenge your thoughts by asking yourself if they’re really true. Often, our thoughts are irrational or exaggerated, leading us to unnecessary stress and worry.
1. Set Realistic Expectations
Setting unrealistic expectations can lead to overthinking and self-doubt. Be realistic about what you can accomplish in a given day or week and focus on progress rather than perfection.
1. Take Action
One of the best ways to stop overthinking is to take action. Instead of worrying about a situation, take steps to address it. This can help you feel more in control and reduce your anxiety.
1. Practice Gratitude
Focusing on gratitude can help shift your focus away from overthinking. Take a few moments each day to reflect on what you’re grateful for. This can help you develop a more positive outlook and reduce stress.
1. Limit Your Time on Social Media
Social media can be a major source of overthinking and comparison. Limit your time on social media and be mindful of how it affects your mood and self-esteem.
1. Surround Yourself with Positive People
Surrounding yourself with positive, supportive people can help reduce overthinking and boost your confidence. Seek out people who uplift and encourage you.
1. Get Enough Sleep
Lack of sleep can exacerbate overthinking and lead to increased anxiety. Make sure you’re getting enough sleep each night to help calm your mind and reduce stress.
1. Engage in Physical Activity
Physical activity can be a great way to reduce stress and improve your mood. Find an activity you enjoy and incorporate it into your daily routine.
1. Seek Professional Help
If you’re struggling with overthinking and it’s affecting your daily life, consider seeking professional help. A therapist can help you develop coping strategies and provide support as you work to overcome overthinking.

In conclusion, overthinking can be a major source of stress and anxiety. By practicing mindfulness, challenging your thoughts, taking action, and seeking support, you can reduce overthinking and live a more peaceful, present-focused life. Try incorporating these 11 helpful practices into your daily routine and see how they can benefit your mental health and wellbeing.
October 28, 2022
10 Top Digital Marketing Blogs to Follow

10 Outstanding Top Digital Marketing Blogs to Follow

It is no secret that in the digital marketing industry, experience sets you ahead of your game. Learning and reading up on trends, techniques, and strategies can take anyone’s career a long way. Digital marketing blogs are the easiest way to gain it. Marketing has changed drastically over the years and digital marketers have adapted their strategies to match it. Whether you’re a beginner or already experienced, we have curated 10 top digital marketing blogs that any marketer should be following.

10 Top Digital Marketing Blogs to Follow

The Moz Blog

Moz is an inbound marketing and SEO company that offers a blog with articles on topics such as SEO, digital marketing, and analytics.

It is one of the best blogs to read when you are looking to widen your knowledge about SEO, conversion optimization, and content marketing. The blog is written by experts in those fields and it has been recognized as one of the top blogs for digital marketers by Entrepreneur Magazine. They also have a podcast (The Moz Pod) that covers a range of digital marketing topics.

Moz has been publishing blog posts for over 10 years and its goal is to provide readers with insights into the world of search engine optimization and digital marketing. Whether you’re a beginner or someone who already has experience in the industry, its content is relevant still, offering real value with actionable insights. It’s a go-to website for many digital marketers and if you haven’t visited them yet, now is the time!

Check Out: 22 Smart Google SEO Tips for 2022

Neil Patel Blog

Neil Patel is a digital marketer and entrepreneur. He is the co-founder of CrazyEgg, Hello Bar, KISSmetrics, and Quicksprout. His personal blog, NeilPatel.com is a blog all about online marketing and entrepreneurship. The site features articles on a variety of topics including SEO, social media marketing, conversion rate optimization (CRO), email marketing, content marketing and more. Neil Patel also shares his thoughts on entrepreneurship and life in general with his readers who are mostly entrepreneurs or marketers themselves.

Patel almost everything about online marketing and he shares everything with his readers. His articles are usually 5000+ words long so you’ll have a lot of content to read to educate yourself about the industry. If you are a beginner, this is definitely one of the top digital marketing blogs to follow.

Check Out: 10 Website Performance Metrics You Need to Understand

Ahrefs

Ahrefs is one of the most valuable services for SEOs. It is a comprehensive suite of tools that helps users monitor and check all their data, backlinks, anchor texts and much more. Ahrefs has a blog where one can find the basics of SEO, keyword research, link building, and many more.

If you are looking for a reliable resource to learn and improve your SEO skills, this is the website you should go to.

Check Out: SEO for Startups: 8 Steps to Grow on a Budget

Content Marketing Institute

Content marketing is the most effective way to convey your company’s message in a way that will resonate with customers. Although companies have been using content for decades, in recent years the effectiveness of this tactic has skyrocketed. Content marketing can provide your organization with a voice and connect it powerfully with people who are interested in your products or services.

The Content Marketing Institute is a place where you can really learn how to create content and use it to help your business. The best part of it is that everything here is written by experts in the industry, so you know that they have actually created great content and know what they are talking about.

The site offers advice on everything from how to create content to how to promote it to how to measure the success of your content. There are also case studies from different companies that have had great success with content marketing and interviews with the people behind the successes.

Check Out: How To Find SEO and Keyword Ranking Success on Google in 2022

Search Engine Land

Search Engine Land is one of the top digital marketing blogs to follow covering search engines and SEO news, information, insights and analysis. For more than a decade, Search Engine Land has been the leading news site for search marketing professionals, providing breaking news and analysis about search engines, SEO and the latest trends impacting search marketers.

The blog has over 100,000 views a month. It also has a search engine optimization podcast that is popular in the industry featuring interviews with leading SEO experts.

If you’re involved in SEO, digital marketing, or online advertising of any kind, this blog is a must-read.

Check Out: Build a high-impact SEO strategy in 2022

Seth Godin Blog

This is different from all the other blogs in this post but I just have to include this. Today the reality of all sorts of marketing has changed. The old rules no longer apply and Seth Godin’s blog is a great place to start with your marketing efforts.

The blog is updated regularly with articles that are relevant to all marketers and business owners, ones who are looking for some guidance in the new era of Internet marketing. Seth Godin’s blog will help you learn about branding, promoting your business online, and just about marketing in general. The blog teaches you how to market books, products and services online, by using simple techniques that will help you boost your business in a short time. There are also a lot of tips and advice on attracting customers to your business. Seth Godin’s blog will help you establish effective communication with your customers online and offline, which is important in any business.

Check his blog here: Seth Godin Blog

Social Media Today

Social media is a very useful tool for promoting your business. It is also extremely important to use it effectively in order to make sure you do not lose any customers.

Social Media Today is a guide to marketing on Facebook, Twitter, LinkedIn, Google+, YouTube and other social media sites. It contains essential information for marketers who want to use social media effectively and efficiently. This blog is ideal for marketers at all levels, from beginners to more experienced professionals.

Check Out: 9 Tips to Create Super Shareable Social Media Content

Copyblogger

Copyblogger is a website containing a lot of useful information. It’s an online magazine that provides tips, advice and information for effective online marketing. They provide articles, ebooks and seminars that help people improve their blog writing, content creation and online visibility.

Copyblogger was founded by Brian Clark in 2006. He has been blogging since 2003 and is one of the first bloggers to really gain popularity. Clark knows his subject and Copyblogger is a great resource for those looking to learn about online marketing. The site offers a variety of posts from basic guides to more advanced topics in the form of ebooks.

The blog covers topics that cover SEO, social media, email marketing, and niche site-building.

Copyblogger is a must-read for any business owner or entrepreneur who wants to improve their marketing.

Check Out: How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers

Hubspot Blog

Another top digital marketing blogs to follow is this one. HubSpot Marketing Blog is one of the most reputable sources of information about online marketing techniques. Sometimes, this blog posts articles written by industry experts rather than their own employees. These experts include Dan Kennedy, Jeff Bullas, and Ann Handley. It’s a blog that focuses on topics related to internet marketing like social media, blogging, conversion optimization and other fields. The Blog has a good search engine ranking and has great content, so it’s easy to find when searched through Google.

“HubSpot’s blog is one of the most powerful pieces of content marketing software out there. This easily navigable and well-organized site feeds business owners and marketers a steady stream of advice, tips, tactics, and news in order to improve their sales and conversion rates.” -Neil Patel

Check Out: Social Media Marketing: The Ultimate Guide

Jeff Bullas Blog

The Jeff Bullas Blog is a leading authority on personal and business marketing, social media and content marketing. The blog is about marketing and personal growth and has been running for more than seven years. It is read by over 1 million people each month and the site attracts more than 50,000 visitors a day. It’s a great guide for beginners who want to get started in marketing or blogging.

This is one of my favourite blogs to read at the moment. It’s run by Jeff Bullas and is mainly about marketing and personal growth, but has a diverse range of other topics too. I love that it’s written in a relatable way and offers a great guide for beginners. He’s also a great follow on Twitter: @jeffbullas.

Final Thoughts

Every reader of this blog will interpret the list differently and who is to say what the top digital marketing blogs really are. That’s just one of the many reasons why posts like this are difficult to rank at the top. I believe that any form of a list, whether it be 10 best, 10 worst, 10 high, 5 low etc. is subjective at best. It all depends on your background and viewpoint.

I am not an expert in Digital Marketing but this is my interpretation of the industry followed by some familiar content creators and a few new sites that I have recently found great information from.

I hope you’ve found this list useful. Build a relationship with these online voices and it will undoubtedly be your ticket to success. I don’t believe you can outsource the process of building relationships with potential customers. You need to spend the time interacting with your readers and followers if you want to gain their trust.

For more articles like this, visit our blog.

October 28, 2022
7 Helpful Digital Marketing Tips for Small Businesses

7 Helpful Digital Marketing Tips for Small Businesses

Are you struggling with improving your website, doing more for your social media, generating leads, or just about anything in the digital marketing field? Here are seven helpful digital marketing tips for small businesses like yours.

As a small entrepreneur or business owner, leveraging digital marketing is one of the keys to success, especially in our world today when everything is available at the tip of our fingers. Compared to traditional marketing, taking up your business to the digital world has so many more advantages. To learn how to get those advantages, heed these tips and advice.

Research Your Competitors and Differentiate Yourself From Them

Knowing your competition is vital because you would want to be able to offer additional value in your market. A great place to start your research is on Google. Observe how your competitors position themselves in terms of their ads. What are their selling points? How can you be different from them and do better? As per marketresearch.com, there are 6 ways you can differentiate your business from your competitor: your product, service, ways of distribution, customer relationship, brand image & reputation, and pricing.

Improve Your Website

The user’s experience should be your priority when it comes to improving your website. On top of the list, your website needs to be fast-loading, user-friendly, and attractive. Slow websites will lead to customers closing the tab to your site and most of the time, they won’t be returning. This will ruin your chance to convert new users into customers. As we shift into being a mobile-first world, page speed and page load time are becoming more and more important. Get tips from google on how you can reduce your website’s loading time.

Improve Google My Business Listing and Customer Reviews

Your business’s reputation online is just as good as the reviews and listings it has. People nowadays rely heavily on ratings and previous customer’s reviews before trusting a brand unknown to them. With Google My Business, you will be able to control and manage how people perceive your business. Optimize your listing by removing any duplicates and unnecessary promotional messages.

Create Interesting and Engaging Content

Being in a competitive industry, you have to constantly think up new ways to drive the results you want. Make sure that your content strategy builds up your brand’s reputation. Some tips to keep in mind when making the perfect blog post: put your audience first, use the correct tone of voice, make sure your blog is SEO friendly, and show your readers that they can rely on the information you release.

Not sure what blogging can do for your business? Read this: Why Blog for your Business?

Stuck and don’t know where to get new content ideas? Read this: Content Creation and Generating New Ideas

Create Professional Visual Content

Content will always be king and as we all know, content marketing has already proved itself to be an industry in its own right. That is why your content is an important part of your digital marketing strategy. Making content for your business is not only limited to blog posts, you can also make infographics and videos.

Video contents are all the rage these days, may it be short or long. According to Hubspot, 97% of marketers say that videos help increase brand awareness by showing how their products and services work. 76% say it helped their sales increase, and 81% of consumers have been convinced to make a purchase after watching a brand’s video. If these numbers don’t speak volume, I don’t know what does. Did you know that there are over 2 billion users worldwide logging into YouTube and consuming video content each month? Big brands such as Apple, Disney, Nike, Nintendo, and many others understand the power of video marketing and I think it’s time you should, too.

In need of a videographer? View our portfolio.

Focus on a Primary Social Media Channel

Social media is becoming a part of every business’ marketing strategy, and while it’s easy to fall into the hype and go along with the flow, social media marketing strategies are always changing as each platform changes. Small businesses would often ask what platform should they put more focus on. Well, that’s simple. It should be the platform that is most relevant to your business and where your audience and customers are the most active.

If your business leans toward offering products and services to other businesses, the choice is Linkedin and Twitter. If it’s for B2C, Instagram and Facebook are your options. Whatever you choose, have a primary social media channel to focus on and grow.

Improve Your Local SEO

Your local SEO is vital if you are a local business. Update and link your business to your location. Link building is also important. Build local links from local newspaper sites, bloggers, and sponsorship sites if there are any.

These digital marketing tips for small businesses should help you improve your overall business if you use these strategies wisely.

October 14, 2022
9 Tips on How to Do a Social Media Detox as a Good Marketer

9 Tips on How to Do a Social Media Detox as a Good Marketer

Being always active online and on social media can physically and mentally drain you. It’s been a concern for everyone who uses social media apps and taking a break from it once in a while will do wonders for your well-being. If you are searching for a sign to have a social media detox, this is it.

There is actually nothing wrong with spending time on social media. As marketers, it’s an outlet that helps and aids in our careers. It can also be a source of happiness and inspiration for some. However, when you can feel that the time you spend on these social media apps has bad effects on your life, it may be time to take a break from it.

A proper detox from social media can do wonders and has helped a lot of people become more relaxed, focused, and more productive.

6 Reasons Why Small Businesses Should Use Video Marketing

Social media apps like Instagram, Twitter, Facebook, TikTok, and more, are the most common platforms that let people from any part of the world connect and communicate with each other. These platforms give us the ability to know what’s going on around the globe and form societies and friendships. When you focus on these aspects, these really make spending time on social media worthwhile as it teaches you new things. However, this is not the only thing that social media can give us.

Back then when social media wasn’t yet invented, people get to know about current events in newspapers and talk to actual people personally rather than just facing a screen to communicate. Today, we automatically grab our phones the moment we wake up to learn about the latest news and updates. We learn so many things on social media and we get to see news upon news on so many things – animal mistreatments, natural and man-made disasters, politics, terrorists, war, deaths caused by COVID19, and all sorts of heartbreaking news.

Getting all kinds of news in one sitting can cause anxiety and depression. And as an avid social media user, it’s recommended to step back from these mentally draining things to put your focus more on your personal and business life. As a marketer, you should not let the number of likes and comments on your promotional posts get you stressed.

We all want to be productive and use our time wisely so that we can improve our lives. With the toxicity of social media these days, it’s no secret that sometimes it really affects people negatively. So when this does happen to you, you can always have a social media detox to take care of your mental health.

How to Do a Social Media Detox

Here are some tips you can do to lessen or maybe stop the negative impact of social media on your life.

Look and scrutinize your apps

Do you really use all of the apps you have on your phone? Look into it and really think about it if each app is significant in your daily life.

Oftentimes, we just download an app thinking that it can be helpful for us eventually. So, the first step in your social media detox is to review the current social media apps you have on your phone and delete the ones you rarely use.

If there are any apps that are not necessary for your work, remove them. You don’t have to interact with its content as its notifications will only distract you or add to your stress. Moreover, additional apps will only consume your phone’s storage space, so you won’t only take care of your mental health, you’ll also be making way for more storage space for more work-related stuff.

Turn off all push notifications

Push notifications are those messages that pop up on your phone whenever something new happens from a certain app. It’s when your phone lights up and pings to alert you that there’s something new. What this most likely does is stop you from whatever it is you’re doing and check your phone to see what the notification is about. When you disable the push notifications, you’ll have the power to decide when to look at your phone instead of getting distracted every time it pings. This will allow you to regain control over your attention and time.

Remove the apps from your home screen

When you have all of your apps on your phone’s home screen like most people, chances are you can’t help but browse on them when you find yourself bored. Removing some apps from your home screen and only leaving those really important ones can be helpful. Put them into folders so they’re not always visible and you’ll be less tempted to access them. Out of sight, out of mind…

Don’t take your phone to bed

During bedtime, it’s not advisable to take your phone with you. Leave it out of arm’s reach at least an hour before bed so that it’s not the last thing you see at night. It can be quite tempting to browse through social media before sleeping but this is just counter-productive and it will even affect your sleeping habits.

Schedule Your Posts in Advance Social Media Detox

Social media is a part of your job and it’s understandable to allot a certain time of your day to check upon them. But if you want to take a social media detox, it’s still possible to keep the accounts you manage active by simply scheduling your posts in advance. There are many social media scheduling tools that you can use and you can create updates in bulk and schedule them ahead of time.

Decide on Active and Non-Active Hours Social Media Detox

Set your daily pace and decide the average time you’re gonna use Social Media Detox. Schedule a certain time of your day dedicated only to working on your social media accounts and when to stop using them. Make a conscious effort to focus on the real world and do the important tasks you’re supposed to do. If you find this challenging, place your phone somewhere you can’t see it and use your desktop or laptop and open your messaging apps there so you’ll only chat with your colleagues about work-related issues.

Start small and go offline for a day

FOMO or Fear of Missing Out is real and it’s not as easy for everyone to just turn off their phones and go offline to take a break from social media. So to ease in a social media detox in your life, take baby steps and start small. Start with spending a few hours going offline and see how it goes from there. You can then build up your offline moments up to a day or two as you incorporate this practice into your life.

Organize Social Media-Free Weekends

As a marketer, it may be ‘impossible’ for you to leave your phone even for just a while. You think you always have to be online to catch up on the latest trends in your field and niche. In this case, you can choose to be social media-free on weekends or during your days off. Go do other activities that don’t require you to use your phone for a change. Go hiking, meet your friends, read books, or maybe go swimming.

Find A Detox Buddy Social Media Detox

Having a detox buddy will push you through doing it more than just by doing it yourself. Having someone on the same journey with you will motivate you and will hold you accountable to really do that social media detox. You’ll both root for each other and push one another to go through with your journey.

Final Thoughts

We live in a digital era where phones and social media have overtaken our lives. Being in the digital marketing industry, you won’t be able to avoid using social media from time to time but you can always control it. Follow the tips we shared above and you can then use your free time constructively, doing other things that will make you more productive.

Taking a social media detox once in a while will let you live a simpler and much calmer life. You’ll get to take care of your mental health as you spend your time wisely doing other things than just mindlessly scrolling through your phone. Take this as a step for a better lifestyle and you’ll gain the benefits eventually Social Media Detox.

If you liked this article, make sure to visit our blog for more.

October 14, 2022
5 More Free Websites That Every Content Creator Should Know
5 More Free Websites That Every Content Creator Should Know

Being in the digital marketing industry, especially in the content creating scene, you need to always be on the lookout for exciting ways to create new quality content. With that said, while we have already posted 9 Helpful Tools for Content Creation a few weeks ago, there are still more free websites that every content creator should know. If you are one, these will be very helpful, if you are not, this knowledge could still be valuable.

Let’s take a look at these websites, shall we?

Free Websites Every Content Creator Needs to Know

Answerthepublic

This is one helpful website when you want to know what people are asking on the internet, whether it’s on social media sites or forums and communities. Answerthepublic allows you to generate ideas for topics you can write that will be interesting for your audience.

The website is easy to use. You only have to type down a keyword or a topic related to your industry and then it will give you results with popular questions and other keywords related to your topic. It’s a great tool to learn more about what people are searching for online. You can get inspiration for a new blog post or social media content here, so utilize it as much as you can!

Ubersuggest

This tool from Neil Patel’s website is a keyword research tool that can help you find relevant keywords when you are creating content. Ubersuggest gives you 3 free searches daily and this tool shows you a list of related keywords, their volume of searches per month, their CPC, and the level of competition in paid and organic search. It will show you if this certain keyword and other topics surrounding it is worth creating content for.

Headline Studio

This is a free online tool you can use to write catchy headlines for your posts, all you have to do is make an account and you can then start using it. Type in the headline you’ve thought of and click the ‘Analyze Now’ button. This free tool will give you a score and data about how powerful your headline is. It will give you insights into how many times web users have viewed similar articles and what makes them engaging. This headline analyzer tool will also give you tips and suggestions on how to improve your headline.

Copy.ai

This free tool is perfect for content creators who needs a little help when they feel a little lazy (ahem). If you feel lazy to start writing from scratch, Copy.ai can help you by leveraging its features to reduce the time and effort you spend on writing content and copy. It’s basically a tool that writes copy for you with the help of an AI.

Copy.ai generates a copy that sounds as authentic as possible and it provides you with choices that you can then tweak and edit to your liking. Here’s some stuff Copy.ai can write for you:
- Blog posts
- Social media captions
- Social ads
- Email and sales copy
- Product descriptions
Pexels

In our other blog, we included Unsplash as a free website to get free images. Another one that’s just as good is Pexels. It’s a great resource for free high-quality photos you can instantly use for whatever project you have. The photos are readily available in different sizes and are free of watermarks. Just search for any photos on the website and download as much as you like!

Final Thoughts

And those are the free websites that every content creator should know. It’s always a welcome sight to learn more things when it comes to furthering our knowledge in improving our craft. As content creators, it’s important to always have a plan B when struck with the ever-elusive creative and writer’s block. And in digital marketing, this will happen often if not all the time especially when swamped with so much content to create. Use these helpful tools to make your job easier. Work smart.
October 14, 2022
10 Actionable Content Marketing Tips for Digital Marketers

Content Marketing Tips for Digital Marketers

With millions of blogs on the world wide web, content marketing has exploded and has grown exponentially over the years. But with every brand making use of this marketing strategy effectively, content marketing has become saturated more than ever.

It’s easy to get lost and overwhelmed in this jungle and having these many competitors, is it still going to be worth your time to join the bandwagon?

Yes, because if not, you will be missing out on a lot of opportunities and leads that will be useful for your business.

Here are 10 actionable content marketing tips that you can implement in your content strategy.

Plan your content

First things first. Define your goals. What do you want to achieve with your business? What do you hope your business will become in a year? Do you want to reach more audiences? Do you want to have more site readers? Do you want to rank on SERPs?

Just like any aspect of your life, you’ll have to know what you want to achieve before you try to achieve it. Set out a goal and create your content marketing plan on how to achieve that goal.

Write relevant content

Having high-quality content for your website is only great when that content is also relevant to your niche. Users are more interested in content related to your industry because that is what they came for you.

Do your research to find out what your audience is looking for. There are many useful online tools like Google Analytics and Google Trend Finder to help you find relevant topics to write about. Make your content engaging and make sure that they are free from grammar errors and typos.

Check your content for grammatical and typographical errors

Don’t publish anything without checking them twice and proofreading them. Typos and grammar errors are painful to the reader’s eye and they will cause you to lose your credibility. These errors will also reduce the quality of your content and will ultimately affect your content’s potential to be ranked on Google. So be aware of this factor. A tool like Grammarly or Hemingway can be very useful in checking typos and basic grammar errors.

Use headlines and proper structures

Understand that content with proper formatting, headlines, and structure makes it more visually interesting that will capture a reader’s eye. Make sure that your content is properly edited before you put it out for your audience to see.

Create the right headlines, subheadings, and bullet points. Make your sentences bite-sized so they’re easier to digest.

Use relevant keywords

In content marketing, keywords are very important. Using relevant keywords will make your content visible to the search engines that will eventually drive traffic to your website. Use keyword finder tools to find the relevant keywords in your niche that you can strategically use in your content.

Educate first, sell later

When you write content for your business, you always have it in the back of your mind to sell something. And we can’t deny that content sells, just don’t do it directly. Hard selling makes your audience feel uncomfortable and this may discourage them from reading what you have to say.

Instead, talk about your products or services subtly and make your audience aware of its features and benefits and how they can improve their lives. Introduce your products and educate your readers about them first, and then sell them afterward.

Offer a strong Call to Action

A call-to-action is important and all of your content should have it at the end. This is what you want your readers to do after consuming your content. How do you want them to proceed? What do you want them to do next?

Create a strong call to action. Do you want them to visit your blog and read more content? Link-related articles that might interest them. Want to offer them your product or service? Put that in your article.

Be mobile-friendly

More and more people now use mobile phones and it would be safe to say that we surf the web more using our phones. It’s important to have your website responsive for mobile.

Optimize your website, images, and ads so that they are mobile-responsive.

Gain authority with guest posts

Guest blogging has been popular in the blogging world and it’s done so that your blog can gain authority. It allows you to get backlinks from authority websites and gain a new network from the host blog. It’s a great way to not only promote your brand but also build your brand authority.

Be consistent with your content update

In our fast-paced world today, content has become outdated for just about a year or two. So aside from writing new content, it’s also important for you to update your old content to keep them relevant with the times.

Go through your blog and rewrite things you need to rewrite. Update your resources and check if all of your links are still functioning. Replace outdated images and refresh your intros and outros.

Audit your blog to see which entries you need to update.

We hope that these actionable tips will help you improve your content writing skills and content marketing strategy. Online content marketing can be overwhelming but put these tips into practice and you’ll see it’s worth it.

Need SEO help? Visit our blog for more tips and useful information.

Need any digital marketing help? VE Digital offers different services to aid businesses with their digital marketing. Contact us today!

October 14, 2022
What is Vlogging? Why Vlog?

Vlogging has become more and more popular in recent years, and what used to be just a pastime for the younger generation, has become something much more to the people today. What has become so appealing about vlogging and why do people do it? Why vlog?

What is Vlogging?

Vlog is short for “video log” which is a wordplay on the word “blog”. Vlogs are a form of blogging but in video form. It’s you talking in front of the camera, documenting your life, and uploading it online for people to see. Vlog entries can be a combination of texts, images, and video clips, and they can be recorded in one take or multiple clips. The most popular video-sharing platform where we can watch vlogs is YouTube.

Vlog content can be anything from everyday life to specific niches like art DIYs and classic book reviews. This is ideal for both personal and business use. However, with the competition in the saturated online world today, it can be quite a feat to make interesting vlogs that can attract an audience. But don’t let this discourage you because there are a lot of benefits in vlogging. Whatever your business is or personal goals are, having a vlog can be a very effective way to achieve your goals.

Where to publish your vlogs

The majority of the vloggers choose to publish their videos on YouTube. With over a billion active users, YouTube has become the second-largest search engine after Google. The wonderful thing about YouTube is that anyone can use it. You can make your own YouTube channel and start uploading your videos right away. Not only that, but you can also stream live videos, have a live chat with your audience, and produce labeled playlists of uploaded videos. This makes this platform very ideal for vloggers.

But Why Vlog?

What’s the point of vlogging, though? Why are people interested in watching hundreds and thousands of videos every day?

Twenty years ago, making a video and have it reach thousands of people is a monumental, expensive feat. You would need to spend thousands of dollars on equipment alone, and you would need to have access to a network that has a great reach. Nowadays, vlogging has been made so easy, as easy as pressing a button.

People make vlogs for different reasons. Some vlog to document their lives, some share educational information, some make comedic skits, while others vlog to build brand awareness and market their business.

Here are some points that tell us the point and purpose of vlogging:

1. Getting to learn about other culture

Through vlogging, people can share their culture and learn about the culture of others in return. Through vlogs, we can get to know a country and its culture. When vloggers document their everyday lives, people in other countries can get to know and understand the culture of the vlogger’s country. Cultural barriers and culture shocks can be lessened and this will help us connect more with other people in a different country of origin.

2. For educational purposes

Vlogs aren’t just for documenting humor and everyday mundane lives, it can also be utilized for educational purposes. There are a lot of videos that teach us a lot of things like helping us academically to teaching us practical stuff like how to unclog your sink and how to redecorate your bedroom. Want to master your photography hobby? There are thousands of videos about it. Want to learn about calligraphy and brush lettering? The search bar is always open for you. Over the past couple of years, talented individuals have taken up vlogging into the level by sharing their expertise. Whatever you are looking for, there is surely a video or two about it.

3. Health and other disabilities awareness

Aside from educational videos, there are also many vloggers with various diseases who are open about their conditions and share them online. These vloggers make a difference one way or another by sharing their experiences, how their conditions have impacted their lives, and by debunking myths about their diseases. These channels can help us understand these people with different needs.

4. Be entertained

Why do we watch television? To be entertained, correct? Vlogs are no different. Some people are naturally full of humor and want to share their talents online. Entertainment vlogs vary from short skits to a full-blown 20-minute entertainment show. There are a lot of choices online, just choose some that will suit your taste.

5. A fountain of information

Vlogging can also be used as a medium in disseminating information to the masses. A lot of vloggers make informational videos, and as people nowadays use the internet to look for information easily, these vloggers make our lives easier. May it be information about current issues like bullying, social climates, or LGBTQ community, there are vloggers that spread awareness about anything you could think of.

So you see, there are a lot of things you could get from vlogs. Vlogging boomed because they aren’t useless, vlogging became popular because they have a lot of use.

The Benefits of Vlogging

The idea of making a vlog and continuously create it may be daunting at first. Questions like “Is this even worth it?” and “Am I not wasting my time and resources over this?” may arise. These questions about the return of investment is a good point to ponder. After all, why should we bother doing something that doesn’t give us anything in return, right? Why do something that doesn’t have any benefits? Why vlog?

Here are some benefits that vloggers have seen as a result of creating vlogs:

Discover a community of like-minded people

One of the benefits of being a vlogger is that once you have built an audience, you will form a community of people who has the same mind as you. This community of people who has the same interests will come together and support the vlogger and will create an amazing support system and atmosphere that will boost the vlogger’s confidence and motivation to make more videos. The feedback from this community will also help the creator improve by taking in the viewer’s opinions, likes, and dislikes.

Make and Build Connections

As you vlog, you start to make and build connections with people from different parts of the world. The videos you create will find their way to an audience that deems your content relevant. By making connections, creators will gain exposure and this will help make their content stand out in the community.

Making a Difference

Another benefit of vlogging is that it allows people to make a difference – no matter how small it may be. We have different opinions about certain things and through these different perspectives, we can make a difference in the world just by sharing out our thoughts. People experiencing a tough situation can share it out and gather support from different communities. An example can be about discrimination. By sharing this, it can help them get justice sooner.

A Creative Outlet

It’s not easy to be consistent in vlogging. You’ll have to always have new ideas for your content. This may not sound like it, but a benefit of vlogging is it keeps your creative juices flowing, even though sometimes you get stuck. Creativity is required when you decide to make vlogs and sometimes, forcing yourself to create something will keep your creative toes on the go. This will allow you to make new concepts and challenges for yourself.

You’ll find you are capable of creating new ways to deliver your messages to your audience. As long as you are willing, you will learn and improve your creative muscles when you vlog.

Demonstrates your Knowledge or Expertise

And finally, one of the best advantages of vlogging is it will share your talents, abilities, expertise, and knowledge to the world. A vlog can be whatever you desire it to be. With a platform of your own, you will have a responsibility to use it well. You don’t have to conform to how society makes their vlog, you can infuse it with your uniqueness. And while vlogging doesn’t make you an authority immediately, you will still be able to express your views and opinions on subjects that matter to you. And you’ll continue to improve in the long run.

Vlogging has a lot of benefits and this is why it’s such an aspired job in the younger generation. One thing that sets it apart from blogging is that, in today’s fast-paced world, people don’t have the time to read anymore. People choose to watch videos instead. And this is why vlog contents have received such a wide audience all over the world and it’s still growing to this day!

If you want to start making vlogs, today is the best day to start.

Want to learn more? Ask us for a consultation today!

We hope this post has been helpful in making your decision. Good luck!

September 28, 2022
Copywriting for Twitter

Copywriting for Twitter

Writing effective copy on social media for your business can be challenging. In this post, you’ll learn three techniques to help you make your Twitter posts more concise. Copywriting for Twitter for your business does not have to be hard. These tips will help you create short and sweet posts on all your social platforms that will get you engagements and reach.

Twitter Audience: News Seekers

We can best describe Twitter users as ‘news seekers’. They are looking for topical information, fresh content, and insights into what’s happening right now. Twitter users scroll and when they find something interesting, that’s when they’ll engage in a post by either liking the tweet, re-tweeting it, or saving it in their bookmarks.

Twitter Ideal Post Length: 71-100 Characters

Multiple studies show that short posts between 71-100 characters get the most engagement on Twitter.

Twitter Hashtags: 1 or 2 per post

When it comes to hashtags, less is more. One to two hashtags per post will help you get into the current trends and highlight important content without interfering with your tweet’s readability.

Keeping your post short is vital on Twitter. Here are 3 simple ways to do it.

Say Goodbye to Flowery Words

Condense your message into its shortest possible form. A great way to shorten your post is to cut out some of the descriptive and flowery words which are the adverbs and adjectives that modify the nouns. Your Twitter post should be straightforward and on the point.

Break the Rules

You can be a bit rebellious here and break a few grammar rules when copywriting for Twitter. Yes, rules on writing are important because they add clarity and make sure that you get your message across effectively. But there are certain rules that are outdated and breaking them can help make your writing more characterful and meaningful.

One writing rule that you can break on social media that’s really effective and often makes your post shorter, is to split long sentences into multiple shorter ones.

Highlight Keywords

This quick tip involves hashtags, but it’s not about hashtag strategy, it’s a way of using hashtags to highlight important bits of text. And it can also help you shorten your posts.

On Twitter, and most other platforms, there’s no easy way of making your text bold or italic, or underlined. And that’s a challenge because it robs us of three really useful ways to highlight important text and make them stand out. But there is a way around it and that’s to make a keyword or phrase into a hashtag. When you do that, the hashtag is formatted in a different color and it stands out from the rest.

Handy tools like Sprout Social have guides to tell you the optimum length for all the major social media platforms. They also have a tool where you can paste your post and get feedback on its length and number of hashtags. As great as these great features are, keep in mind that you should only be using them as a guide.

It’s good to mix long and short posts together on your feed, both for variety and because your more engaged readers will appreciate the more in-depth content at times.

If you need the inspiration to help you craft short tweets, you can visit successful pages like Microsoft’s and Samsung Mobile’s Twitter feed. They are masters of keeping things concise.

Brevity is key on social media, especially copywriting for Twitter. When it comes to engagement, the optimum post length on every platform is likely to be shorter than you’d expect them to be.

For more posts like this, check out our blog.

September 28, 2022