If you are a business owner, big or small, who doesn’t have a website yet, this is the sign for you to make one. In this post today, we will be talking about why you should have a website for your business and the many benefits it gives you.
Today, it’s crucial to have a website for your business, it’s like having a shop or a telephone number on display for people to call you and reach out to you. Having a website will give you a platform to display all of what your company is about. It’s a platform enough to accommodate all the information about your business unlike having only social media which is very limiting.
Research says that 97% of consumers go online to find a local business and so if you want to reach those potential customers, you need to have an online presence – that means you need a website.
Why You Should Have a Website for your Business
It doesn’t matter what industry you’re in, if you want to keep up with the progressive times, a website is necessary. If you’re still not convinced, here are four reasons why you should have an accessible and well-developed site.
30% of Consumers Won’t Consider a Business Without a Website
As we now live in a digital age, your website will be your storefront, your top marketing asset. Did you know that Americans spend an average of 5.4 hours on their phones daily and check it about 63 times a day? By this time, consumers expect that businesses have an online presence and view those who do not have as less professional and they’ll be less likely to trust them.
People Will Search for You Online
A big reason why companies invest in having a website is that the online world is where their consumers are. When people need something, they search it up online. Consumers will search for local businesses to read up about them, know about their products or services, or look for their contact information. And if you don’t have a website or any online presence, they wouldn’t be contacting you any sooner.
You Can Address FAQ’s Here
When you have a business, there will always be Frequently Asked Questions (FAQ) from new customers. Having a website will allow you to have a place to address all of them so you won’t have to answer them repeatedly. People visiting your website will appreciate the instant gratification they’ll feel when they find the answers to their questions right away.
Social Media Reach Is Diminishing
So you have a Facebook Page, a Twitter account, and an Instagram profile. You think you don’t need a website anymore, right? Wrong. Every other business around you has that, too. What will set you apart is by having a website that will strengthen your branding and your authority in your field. You will need a website aside from having all those social media platforms. While your social media can help your company grow, it wouldn’t be wise to depend on it being your only marketing channel.
Benefits of Having a Website For Your Business
You Have a 24/7 Online Presence
When you have a website for your business, your customers will always find you anytime and anywhere. You’ll be able to conduct business even outside business hours and your customers will have the comfort of accessing your company’s information at the comfort of their homes without being pressured to buy. In addition, as most businesses already have a site of their own, being offline will mean that you are losing potential customers to your competition.
It Strengthens Your Credibility
Having a website for your business makes you look even more professional and reputable than only having social media profiles. Today’s buyers are distrusting any business that doesn’t have a telephone number or an email address. These are crucial information about your business and having a quality website that’s equally easy to use will make your customers feel more comfortable engaging with you and using your services.
Your website is also the perfect place to show off any professional certifications or awards your business has.
You Have a Platform To Showcase Your Products and Services
With a website of your own, you will have a special place to show off everything your business has to offer. You can show your potential customers what they can expect with your business by displaying high-quality images of your products and services. Having a well-design website will give viewers a sense of what it feels like to enter your physical store.
You can publish specific details and information about each of your products and services so you can attract the right customers.
You Can Use Your Website To Attract New Customers Through Google
Having a website will mean that you are making your business visible on Google. As mentioned earlier, people search for services and products they need, and what’s the number one search engine everybody uses? Google.
That’s why aside from having a well-designed website, it should also be SEO-optimized so that your business will rank on Google on your targeted keywords. There are various free SEO tools you can use to achieve this.
You Can Display Your Previous Client’s Reviews and Testimonials
Another benefit of having a website for your business is that you can display your best testimonials and reviews from past customers who were satisfied with your service. This is a great way to establish social proof. You can also display other milestones like being featured in articles from popular blogs and newspapers.
It Can Encourage Customers to Contact You
Your website will contain your contact information and display it so that it will be easily visible to your potential customers. Having a website will make it easier for your customers to find you and contact you with ease.
Having a Website For Your Business is Cost-Effective
You may think that building a website is expensive but I disagree. Yes, it will have an operating cost but with all the resources available today, it has become more affordable, and it will have returns that will be beneficial for you and your business in the long run. Investing in a well-built website for your business is cost-effective when you think about the gains that you will get from it.
Customer Service is Easier and Available
Your website will provide you an easier way to handle customer service. With a FAQ page in place, you’ll reduce time and money, and you can provide more information for your customers. You can also arrange for instant replies to your customers that will save time and encourage positive customer relations in the long run.
There is a Growth Opportunity
Every business owner dreams of growing their venture and taking it the next step further. With a website at hand, it has the potential to provide more growth paths. It can be shown to future investors who want to know more about your company, what it was done, and what it can still achieve in the future. Simply said, your website will be a sort of archive that will keep your business transactions and data for future use.
Do You Really Need A Website?
Yes. Yes, you do. Hopefully, after reading this article, you are now convinced that your business needs a website to thrive in this digital world. But how can you have one? There are certainly many ways. You can opt to DIY. There are so many tutorials and resources to be found online. If you have the time to make your research and do the technical stuff yourself, I am sure you will enjoy the process. But there is an easier way – and we can help!