Content marketing is a strategy effective in building brand awareness and reaching your target audience. One form of content marketing that has been gaining traction for years now is video marketing and for today’s post, we will be talking about why video content matters to your marketing strategy.
Marketers have said that videos have become more important than ever and as shown in this statistic report, using videos as a marketing tool has become vital.
Also read: Top Tips for Video Marketing
Here are 9 reasons why video content matters to marketing:
Videos are Great in Explaining Everything
Videos are a great medium to introduce, explain, and show off what your company is all about. Launching new products or services? Make a detailed video to show its features and benefits. Video content is useful as it helps potential buyers learn more about a product.
96% of people have watched an explainer video to learn more about a product or service and 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. That’s why 85% of businesses use video as a marketing tool. (source)
There’s a lot of ways to leverage video marketing into your business strategy and it doesn’t have to be expensive. This visual element is such a good tool to help businesses explain how things work and it greatly affects the potential buyers’ purchasing journey.
You Can Use Video in Many Ways
When it comes to making and using video content, you have a lot of options to choose from. You can find the method that’s perfect for your company’s goals. Of course, the most obvious choice is YouTube, but there are other platforms you can use aside from this giant.
Social media platforms such as Facebook, Twitter, TikTok, Instagram, and Snapchat allow you to post short videos that disappear after 24 hours and these are great because they are quick to create and are personal as they speak directly to your audience. For these stories to be effective though, you’ll need to have an audience on your social media.
There’s also live video which has grown in popularity in recent years. On platforms like Facebook, Instagram, Youtube, and Twitch, you can have live stream events for your business. Live video is effective and highly engaging compared to regular videos.
You can make webinars that you can use to directly interact with your potential clients. These webinars are created to address specific questions and concerns about your product and service or teach your audience about your field and company.
Videos are Great for SEO
Search engines like Google love videos and websites are more likely to rank on the front page if it contains videos. Videos are highly engaging content and they can keep visitors on your website stay longer.
And as Google owns YouTube, which is the world’s 2nd largest search engine, relevant videos are favored by Google in their search results.
Optimize your videos on YouTube for SEO by writing catchy titles and detailed descriptions. Add your website, products, and services links, too.
Video Builds Trust
A video is a great tool and a powerful medium for marketing as it allows you to connect to your target audience on an emotional level. This emotional connection your build with your audience is what makes them trust and do business with you. Building this trust will link you to your audience and will gain you the chance of winning over new customers.
Video Shows Great Return On Investment
Creating effective video campaigns may look like you need to have a big budget, but the cost is not as high as it used to be 15 years ago.
The ROI you get from creating videos will also depend on several things such as how well organized your content is and the quality of your videos. But nonetheless, with strategic planning, a well-produced video will provide an ROI for your investment.
Video Engages Even the Laziest Buyers
Videos are great for learning and they are very easy to consume. In today’s fast-paced world, people are too occupied to read long texts, so having videos that provide audio and visual content is preferred. Customers love seeing products in action and videos provide this kind of content.
Videos are Mobile-Friendly
The majority of the population today has a mobile phone and 90% of consumers watch videos on their phones. With the growing number of smartphone users over the years, your videos will keep getting more and more audience. More audience means more potential customers.
Videos are Shareable
As stated above, videos are popular for mobile users. With the video formats we have available, it’s easier to share them on whichever platform you want. This can potentially increase your content’s reach and will also mean an increase in your brand awareness and possibly conversions!
Video Drives Traffic and Boost Sales
Adding product videos to your landing pages can increase conversions and sales. A high-quality video with great content will drive leads to your business and traffic to your website. Not only will videos get potential customers to interact with your brand, but they will also aid them through their purchasing journey as they get to know more about your products and services.
Videos are a vital part of your marketing strategy and it’s a great way to reach your audience. The best part is creating quality videos has become easier than before and it’s been made available to everyone.
If you still haven’t incorporated video marketing in your business strategy, then perhaps this is the sign that you should.