A website is a business’s storefront, so it’s important to always keep it updated and problem-free. Just like a house, your website needs maintenance and constant TLC. When you fail to clean up and maintain your home, it will slowly disintegrate and lose value. The same thing will happen with your website. We’ve listed seven (7) things you need to check on your website regularly.
Check your website load time
There’s no certainty that site speed affects your Google ranking, however, it does affect the user experience. It’s crucial to have a short loading time because viewers have a short attention span. If users are not getting a good experience when they visit your website, they will instantly click the close button.
Make sure that your website loads fast. There are free tools online that you can use like Google’s own page speed insight tool. Aim for a score of 85 or above.
Find and Fix Technical Errors
Even the smallest technical errors can affect your credibility, so make sure to check your website for these errors. Regularly review your website for the following:
- False redirects
- Inconsistent styles or formatting
- Typos or grammatical errors
- Broken links
- Missing or outdated content
- Missing metadata
- Test out your forms
Regularly check all your forms and calls to action. Test your contact forms and your website’s checkout process, too. Just because they are working fine today does not mean that they will be next week.
There’s a lot of reasons why forms will stop working. It can be caused by bugs, website software updates, different APIs problems, and so on.
These forms are how customers reach you so you will need to make sure that they always work. Otherwise, you’ll be losing business opportunities.
Check your forms every other week to see if they are still working.
Build and Improve Your SEO
SEO or Search Engine Optimization is crucial for websites. It’s how Google finds you. As Google constantly adjusts its algorithms to improve user experience, you also need to constantly update your website’s SEO standing.
Make sure you have your page titles, header tags, meta tags, alt tags, and sitemap fixed and intact. There’s a lot of things involving SEO so having the basics down is one task off your list. Continue to build and improve your SEO on a regular basis.
Here’s a free online tool you can use to check your website’s performance, SEO, mobile-friendliness, and security.
Check your domain names
Make sure that your domain names are renewed annually. You don’t want your domain to expire because this will lead to problems. Put a reminder on your calendar when you have to renew your domain name if it’s not already on auto-renew mode.
Design and compatibility with browsers
According to HubSpot, 94% of internet users say that a website’s design is crucial for building trust.
Website design is just as important as everything else. Your site needs to look pleasing to the eyes and a breeze to navigate through. And you shouldn’t only be satisfied with how it looks in Google Chrome, you also need to make sure that it looks great on other web browsers.
Moreover, your website should also be mobile responsive.
Review contact information
Check the contact information found on your website and review if they are still accurate. Make sure to have the correct details such as email address, contact numbers, and location.
In digital marketing, the only constant is change, and so to keep up with time, you need to keep up with the trends.
To keep your website relevant and up to date, do regular reviews and check-ups to make sure that you don’t have any major and minor hiccups. Of course, there are other things you need to check annually aside from the things we mentioned above, but these are the non-negotiable ones that require your immediate attention.
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