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Tag: Social Media

  • Copywriting for Instagram

    Copywriting for Instagram

    Copywriting for Instagram

    Over the last two weeks, we’ve shared valuable copywriting tips that you can apply over your various social media platforms. We’ve talked about the best points to target when you are copywriting for Twitter, LinkedIn, and Facebook. Today, we will talk about copywriting for Instagram. What are the important points to target in this platform? 

    In this post, you will learn another three techniques to make your Insta captions more engaging. These tips will help you create compelling posts on all your social platforms as well. 

    Copywriting for Instagram

    Fast Facts:

    Instagram Audience: Positivity-seekers, influencers

    Instagram users are a positive bunch. They are looking for happy posts with upbeat interactions and good stories. Instagram is a very visual platform and it is also a great place for great copywriting. 

     

    Instagram Post Length: 138-150 Characters

    Instagram captions are longer than any other platform. They allow lengthy posts but don’t get carried away. The perfect caption length here is still just between 130-150 characters. Although this is the case, Instagram is a platform where its users post longer captions, almost like mini-blogs. And some are very successful in doing this. If you want to experiment with longer captions, this social media platform is the place to do it.

     

    Instagram Hashtags: 10-11 per post

    Instagram is the platform to get crazy over hashtags. The optimum number of hashtags you can use is 10-11 and you can use them to highlight words, get on with the trends, and make sure you show up on the search results. Generally, it’s preferable to separate your hashtags from your main caption. Some even put their hashtags on their post’s comment section. Hashtags on Instagram are almost like an additional list of keywords rather than being part of your photo caption.

     

     

     

    Instagram (and social media in general) is really all about engagement. Here are three techniques you can use to make your copywriting for Instagram more compelling, and will help drive engagement on all your social profiles if applied well.

     

    Be VISUAL

    It’s not something new when you see how the photos on Instagram posts often do not correlate to their captions. It’s like having the images and caption being made by different people. Or sometimes, the caption is just a direct description of what you can already see in the photo without adding anything new or relevant, which is basically pointless. To have good copywriting for Instagram, your caption must go hand-in-hand with your image. 

    Example: Canva

    Canva has a very visually and aesthetically pleasing feed, full of bright and detail-oriented photos. What particularly makes their posts stand out is that their images and captions work together. Their images include a little bit of copy that gets the viewer’s attention, giving them a sense of intrigue enough to prompt them to read the captions below it.

     

    Be a Storyteller

    In social media, storytelling is a very powerful marketing tool. And Instagram is the perfect platform for storytelling because it’s very visual and your caption for your posts can be a bit longer than any other. Copywriting for Instagram is made more enjoyable because of this.

    Example: Outdoor Voices

    This brand has a well-curated feed that tells snippets of what they are and what they stand for. Each caption has a relevance that goes along with the images and what’s really noticeable in their feed is that they value their audience. And their posts are varied so you can expect to get fresh content from them. As always, the number one tip when you want to incorporate storytelling in your marketing efforts is to focus on your customers. This is a clever way to showcase your product or service without making it all about you.

    There are several ways to improve your storytelling on your captions. But as long as you make it all about your audience, there’s really no way you can get it wrong.

     

    Make Spaces

    To make your long captions more inviting and readable, format your text and add spaces in between them. A huge chunk of text is boring and intimidating so people will rarely read the whole of it. Space out your sentences, this will make them more accessible and reader-friendly.

    Tool: Instagram Link Break

    This is one of those apps that does exactly what its name says. Type in your caption, add line breaks to space it out and copy and paste it to your post to make it more readable.

    This is a cleaner and more elegant way of typing your posts rather than using dots or dashes on each line.

     

    Instagram may be all about aesthetically pleasing visuals, but that doesn’t mean that you can just neglect your copywriting. In fact, the positive vibe and trend for lengthy captions make copywriting for Instagram fun as you can incorporate storytelling techniques and be more experimental with your captions.

     

    For more posts like this, check out our blog.

  • Copywriting for Facebook

    Copywriting for Facebook

    Copywriting for Facebook

    To continue with our copywriting series this week, we are going to talk about copywriting for Facebook. In this post, you will learn three techniques that will make your Facebook posts more attention-grabbing than before. These techniques will help your posts stand out from others and this can also be applicable on your other social platforms.

     

    Facebook Fact File:

    Audience: 40+, less web-savvy

    The average Facebook user is relatively older compared to other social media platforms, and these users are likely to be less web-savvy. This is an important thing to bear in mind when writing for Facebook.

    Post Length: 40-80 characters

    Did you know that Facebook users have the lowest attention span? When it comes to engagement, posts that perform the best are those with only 40-80 characters in them.

    Hashtag: 1 per post

    On Facebook, hashtags are not a big deal. You can use them if you want to but just use one per post. 

     

    Copywriting for Facebook

     

    Another important thing to remember about Facebook is it does not like you linking out to content that’s outside the platform. The algorithm is still a mystery but unless you pay for an ad on a post that includes an outbound link, your post will be less likely seen by your followers compared to a post that includes an inbound link.

    Now that you’re aware that Facebook users have short attention spans, you really need your posts to stand out if you want to make an impression. Let’s explore some ways to do just that.

    It’s tough enough to grab your audience’s attention but if you want them to read your post, it’s important that you put these practices into action.

     

    Capitalize First Letters

    Knowing that the best performing Facebook posts are only between 40-80 characters, it’s would be easiest and more helpful to write them as headlines. They have a similar job to do and are about the same length. Headlines are designed to grab the reader’s attention and encourage them to read the content more, this is also what we want to achieve for our post.

    With that said, headlines are usually written in title case when the main words are capitalized. This technique can be effective for social posts as well because sentences written in title case are more attention-grabbing than those written in sentence case.

    Tool: Title Case Converter

    This tool is a great help in converting your text into a title case no matter how it was previously written. It’s quick and accurate, a handy tool that you can bookmark that can make your writing life easier.

    PLEASE DON’T DO THIS. Please, just don’t. Don’t use all caps on your posts. Capitalizing your texts makes you look shouty and desperate. And this will discourage your readers to ignore your post rather than engage in them.

     

    Use Magic Numbers

    What’s a magic number? Well, any number used in a short is magic. Human beings, for some reason, are naturally drawn to numbers. Including one or two in your copy is an easy and cheap way to boost its engagement. Just a little reminder though, you need to write the numbers in numerals rather than words. Talk about hitting birds with one stone, you get to improve your post’s engagement and keep your character count down. It’s a win-win!

     

    Get Personal

    The last technique is inspired by Sprout Social. They are a company that helps people connect with customers on social media, so they really know what they are doing. 

    The majority of Sprout Social’s posts take the reader to their starting point, to their why’s. They mostly don’t talk about themselves or their company or their customers generally. They make a very clear stand on what their concept means for their users and why they should engage in their posts. Making your posts more personal will humanize your brand and this will make it relatable to your readers. 

     

    An important tip when copywriting for Facebook is to make your posts as attention-grabbing as you can so they will make an impact. The three straightforward tips shared above can make your posts stand out. Master making your posts into headlines by using a title case, tap into the power of magic numbers, and make your posts personal and all about the readers.

     

    For more posts like this, check out our blog.

  • 9 Social Media Ideas for Startups Good way

    9 Social Media Ideas for Startups Good way

    9 Stunning Social Media Ideas for Startups

    In digital marketing, social media marketing is a powerful tool to utilize and develop. Big brands like Apple, Nike, and Starbucks play a big social media game and this is a huge inspiration to all business startups out there.

    Social media marketing is a powerful tool to utilize because in our digital world today, it’s what most people use nowadays. But as a Social Media Ideas startup, how do you come up with social media posts that will attract your audience’s attention?

    Here are 9 social media ideas for you to try out and experiment with. We’re sure one or more of these will work for you!

     

    9 Social Media Ideas for Startups

    Personalize your feed with personal videos or selfies

    Most brands like to keep their social media accounts strictly professional, only posting photos and videos that are related to their brand and aesthetic. Adding personal touches to your pages is a great way to create a personal connection with your viewers and followers. Just don’t go all out posting everything about your personal life. A selfie or a video showing what you do behind the cam every once in a while is fine. Find the balance so you won’t go overboard. These personalized posts will give your accounts a breath of fresh air.

    Social Media Ideas

    Post behind the scenes video stories

    Videos do well on social media platforms and one type of video to share is behind-the-scenes footage. This type of video is a great way to engage your followers. It will create a curiosity aura on your upcoming updates and will leave your viewers wanting more.

    Whether you’re shooting a new ad or launching a new product, a simple short BTS (behind the scenes) video can generate curiosity. Give your followers a little sneak peek of your company’s creative process and make them come back for more. You can Social Media Ideas startups. 

     

    Retweet, re-gram, and share posts that inspire you

    As a social media page, you’d want to find a balance between uploading your own product images and videos with other types of posts. Too much promotion will overwhelm your audience and you’ll want to provide them with some breathing space. To do this, you can opt to share and retweet others’ posts that resonate with you. These retweets and programs will be something different for your followers and it will be less of an effort for you as well.

    Find some good quotes and share them on your page. Find posts that inspire you from your feed, whether it’s from the industry you’re in or just from any other topics that relate to what your brand stands for.

    You don’t always have to be all serious and business all the time. You can share entertaining and interactive posts to make things light. This will show your followers that you are involved in the community and you can also tag them to feature them on your page.

     

    Make use of short stories and reels on Instagram

    Video content has become more popular over the years and social media platforms have incorporated having videos in them. Make use of these features because the truth is viewers love them. Instagram has short stories that disappear in 24 hours and this is a great way to share something that you don’t want to display over your feed like behind-the-scenes snippets, shoutouts, product unboxings, a day in the life stories, and more. You can also use reels to showcase more about your products, brand stories, and customer testimonials Social Media Ideas.

     

    “Tag-A-Friend” to enhance visibility

    People love sharing what they find online with friends and families by tagging them on those amazing posts. To enhance visibility and get more engagement, encourage your followers by posting “tag-a-friend” posts. These could be memes, quotes, gifting options, or anything interesting. Ask your followers to tag the first friend that comes to their minds in seeing this post. This is a great conversation starter and can boost your social media engagement and gain your page more visibility for Social Media Ideas.

     

     

     

    Have a consistent brand image Social Media Ideas

    It’s great to experiment with your social media feed but keeping it consistent will create a lasting impression on your audience. Whatever color, font, logos, or images you use, make sure that it has some element that relates and reflects your brand.

    Your brand image and voice should be consistent because this is how your followers will recognize you. In every post you share, make sure to always have visual elements that will make your audience see that it’s from your brand.

     

    “Ask me anything” Social Media Ideas

    Ask me anything is a trend is social media where you host q&a sessions with your followers for a time being. Whether you do it on Instagram, Twitter, Facebook, or any other social media platform, this form of a post is a certain way to increase your social media engagement. You get to interact and engage with your followers by answering what they are curious about.

     

    Post questions for followers in polls Social Media Ideas

    People love it when their opinions are valued and so running a quick poll over your social media accounts is a great way to get to know your followers. You can optimize this feature to know what your followers like, dislike, and more. You will get more knowledge about their perspective and what they prefer through polls.

     

    Host free giveaways

    When the word “free” comes across your feed, you will instantly be attracted to it and pause for a while. It grasps the audience’s attention and this is another way to gain you traction. Announce your giveaways on your social media pages to get more mentions and tags.

    Final Thoughts

    Social media is a fickle friend and if you don’t keep up on the trends, you will seriously miss out on wonderful marketing opportunities to improve your business. In churning out content for your accounts, keep trying new things and re-do the strategies that worked. It’s important for your pages to remain consistent yet versatile to show off your fun side.

    Post regularly and plan your social media calendar ahead so you have a consistent flow of content and keep your online presence alive. We hope these social media ideas inspire you to plan your content calendar today.

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  • Copywriting for LinkedIn

    Copywriting for LinkedIn

    Copywriting for LinkedIn

    In our last post, we talked about copywriting for Twitter. This one will be about copywriting for LinkedIn. You’ll learn three techniques to help you make your LinkedIn posts more persuasive. You will also find these tips to help you create persuasive posts that will lead to conversion not only on LinkedIn but on all of your social media platforms as well.

     

    The Basics

    LinkedIn Audience: Professional

    People use Linkedin for more professional purposes than any other social media. Your target audience here is as likely to be prospective employees as it is customers. There will also be a lot of B2B activity on this platform.

    LinkedIn Post Length: 50-100 Characters

    Linkedin posts can be longer than tweets, but surprisingly, the ones that get the most engagement are the shorter ones. Posts that tend to be on similar length to the optimum tweet length between just 50-100 characters do better. Though the posts themselves may be short, most generally link to blogs or videos that contain more in-depth information. 

    LinkedIn Hashtags: 1-2 per post

    Using hashtags in LinkedIn is similar to Twitter. Just using one or two per post is best. 

     

    Copywriting for LinkedIn

     

    There is so much competition on social media today so it’s extremely important to make your posts as persuasive as possible, and this is especially true on LinkedIn.

    Your LinkedIn post copy should be written to encourage readers to take the call to action. Once they’ve clicked the link through your website or landing page, or maybe watched your video, the post itself has done its job. Your focus will then turn to the next action you want your audience to take.

     

    Make a Connection

    One way to make a connection with your reader is to ask them a question. Asking a question is one technique you can make to persuade your reader to take you up on your CTA. As human beings, we’re hard-wired to respond to questions. We simply just can’t ignore them. Maybe it has something to do with our problem-solving nature because we find it difficult to leave questions unanswered. 

    Have a variety of posts. Alternate your questions between it being open and close. This way, you can work out what’s best for your audience and you can determine what leads to the most engagement. 

     

    Be More Specific

    When you make a post, always think about your target audience so you can make your copy more specific. Great copywriting is all about writing with your readers in mind. Make your posts more about them and less about your business.

     

    Complement your Content

    When you write a title for your blog posts or web pages, keep in mind on how it will look like on social media when it’s shared or posted. This may not always be at the front of your mind, but if you get a lot of traffic from your social media sources, it really should be. When you take our advice about keeping your posts short, the title of your blog posts should make up about 50% of your post’s copy. That’s why it’s important that your blog title and your post copy work well together.

     

    Copywriting for LinkedIn is all about writing persuasive post copy. And to do this, you’ll have to connect with your readers so that you can gently lead them into your marketing funnel.

     

    For more posts like this, check out our blog.

  • 9 Tips on How to Do a Social Media Detox as a Good Marketer

    9 Tips on How to Do a Social Media Detox as a Good Marketer

    9 Tips on How to Do a Social Media Detox as a Good Marketer

    Being always active online and on social media can physically and mentally drain you. It’s been a concern for everyone who uses social media apps and taking a break from it once in a while will do wonders for your well-being. If you are searching for a sign to have a social media detox, this is it.

    There is actually nothing wrong with spending time on social media. As marketers, it’s an outlet that helps and aids in our careers. It can also be a source of happiness and inspiration for some. However, when you can feel that the time you spend on these social media apps has bad effects on your life, it may be time to take a break from it.

    A proper detox from social media can do wonders and has helped a lot of people become more relaxed, focused, and more productive.

     

    6 Reasons Why Small Businesses Should Use Video Marketing

    Social media apps like Instagram, Twitter, Facebook, TikTok, and more, are the most common platforms that let people from any part of the world connect and communicate with each other. These platforms give us the ability to know what’s going on around the globe and form societies and friendships. When you focus on these aspects, these really make spending time on social media worthwhile as it teaches you new things. However, this is not the only thing that social media can give us.

    Back then when social media wasn’t yet invented, people get to know about current events in newspapers and talk to actual people personally rather than just facing a screen to communicate. Today, we automatically grab our phones the moment we wake up to learn about the latest news and updates. We learn so many things on social media and we get to see news upon news on so many things – animal mistreatments, natural and man-made disasters, politics, terrorists, war, deaths caused by COVID19, and all sorts of heartbreaking news.

    Getting all kinds of news in one sitting can cause anxiety and depression. And as an avid social media user, it’s recommended to step back from these mentally draining things to put your focus more on your personal and business life. As a marketer, you should not let the number of likes and comments on your promotional posts get you stressed.

    We all want to be productive and use our time wisely so that we can improve our lives. With the toxicity of social media these days, it’s no secret that sometimes it really affects people negatively. So when this does happen to you, you can always have a social media detox to take care of your mental health.

    How to Do a Social Media Detox

    Here are some tips you can do to lessen or maybe stop the negative impact of social media on your life.

    Look and scrutinize your apps

    Do you really use all of the apps you have on your phone? Look into it and really think about it if each app is significant in your daily life.

    Oftentimes, we just download an app thinking that it can be helpful for us eventually. So, the first step in your social media detox is to review the current social media apps you have on your phone and delete the ones you rarely use.

    If there are any apps that are not necessary for your work, remove them. You don’t have to interact with its content as its notifications will only distract you or add to your stress. Moreover, additional apps will only consume your phone’s storage space, so you won’t only take care of your mental health, you’ll also be making way for more storage space for more work-related stuff.

    Turn off all push notifications

    Push notifications are those messages that pop up on your phone whenever something new happens from a certain app. It’s when your phone lights up and pings to alert you that there’s something new. What this most likely does is stop you from whatever it is you’re doing and check your phone to see what the notification is about. When you disable the push notifications, you’ll have the power to decide when to look at your phone instead of getting distracted every time it pings. This will allow you to regain control over your attention and time.

    Remove the apps from your home screen

    When you have all of your apps on your phone’s home screen like most people, chances are you can’t help but browse on them when you find yourself bored. Removing some apps from your home screen and only leaving those really important ones can be helpful. Put them into folders so they’re not always visible and you’ll be less tempted to access them. Out of sight, out of mind…

     

     

    Don’t take your phone to bed

    During bedtime, it’s not advisable to take your phone with you. Leave it out of arm’s reach at least an hour before bed so that it’s not the last thing you see at night. It can be quite tempting to browse through social media before sleeping but this is just counter-productive and it will even affect your sleeping habits.

    Schedule Your Posts in Advance Social Media Detox

    Social media is a part of your job and it’s understandable to allot a certain time of your day to check upon them. But if you want to take a social media detox, it’s still possible to keep the accounts you manage active by simply scheduling your posts in advance. There are many social media scheduling tools that you can use and you can create updates in bulk and schedule them ahead of time.

    Decide on Active and Non-Active Hours Social Media Detox

    Set your daily pace and decide the average time you’re gonna use Social Media Detox. Schedule a certain time of your day dedicated only to working on your social media accounts and when to stop using them. Make a conscious effort to focus on the real world and do the important tasks you’re supposed to do. If you find this challenging, place your phone somewhere you can’t see it and use your desktop or laptop and open your messaging apps there so you’ll only chat with your colleagues about work-related issues.

     

    Start small and go offline for a day

    FOMO or Fear of Missing Out is real and it’s not as easy for everyone to just turn off their phones and go offline to take a break from social media. So to ease in a social media detox in your life, take baby steps and start small. Start with spending a few hours going offline and see how it goes from there. You can then build up your offline moments up to a day or two as you incorporate this practice into your life.

    Organize Social Media-Free Weekends

    As a marketer, it may be ‘impossible’ for you to leave your phone even for just a while. You think you always have to be online to catch up on the latest trends in your field and niche. In this case, you can choose to be social media-free on weekends or during your days off. Go do other activities that don’t require you to use your phone for a change. Go hiking, meet your friends, read books, or maybe go swimming.

    Find A Detox Buddy Social Media Detox

    Having a detox buddy will push you through doing it more than just by doing it yourself. Having someone on the same journey with you will motivate you and will hold you accountable to really do that social media detox. You’ll both root for each other and push one another to go through with your journey.

     

    Final Thoughts

    We live in a digital era where phones and social media have overtaken our lives. Being in the digital marketing industry, you won’t be able to avoid using social media from time to time but you can always control it. Follow the tips we shared above and you can then use your free time constructively, doing other things that will make you more productive.

    Taking a social media detox once in a while will let you live a simpler and much calmer life. You’ll get to take care of your mental health as you spend your time wisely doing other things than just mindlessly scrolling through your phone. Take this as a step for a better lifestyle and you’ll gain the benefits eventually Social Media Detox.

    If you liked this article, make sure to visit our blog for more.

  • Copywriting for Twitter

    Copywriting for Twitter

    Copywriting for Twitter

    Writing effective copy on social media for your business can be challenging. In this post, you’ll learn three techniques to help you make your Twitter posts more concise. Copywriting for Twitter for your business does not have to be hard. These tips will help you create short and sweet posts on all your social platforms that will get you engagements and reach.

    Twitter Audience: News Seekers

    We can best describe Twitter users as ‘news seekers’. They are looking for topical information, fresh content, and insights into what’s happening right now. Twitter users scroll and when they find something interesting, that’s when they’ll engage in a post by either liking the tweet, re-tweeting it, or saving it in their bookmarks.

    Twitter Ideal Post Length: 71-100 Characters

    Multiple studies show that short posts between 71-100 characters get the most engagement on Twitter.

    Twitter Hashtags: 1 or 2 per post

    When it comes to hashtags, less is more. One to two hashtags per post will help you get into the current trends and highlight important content without interfering with your tweet’s readability.

     

    Copywriting for Twitter

     

    Keeping your post short is vital on Twitter. Here are 3 simple ways to do it.

    Say Goodbye to Flowery Words

    Condense your message into its shortest possible form. A great way to shorten your post is to cut out some of the descriptive and flowery words which are the adverbs and adjectives that modify the nouns. Your Twitter post should be straightforward and on the point.

    Break the Rules

    You can be a bit rebellious here and break a few grammar rules when copywriting for Twitter. Yes, rules on writing are important because they add clarity and make sure that you get your message across effectively. But there are certain rules that are outdated and breaking them can help make your writing more characterful and meaningful. 

    One writing rule that you can break on social media that’s really effective and often makes your post shorter, is to split long sentences into multiple shorter ones. 

    Highlight Keywords

    This quick tip involves hashtags, but it’s not about hashtag strategy, it’s a way of using hashtags to highlight important bits of text. And it can also help you shorten your posts. 

    On Twitter, and most other platforms, there’s no easy way of making your text bold or italic, or underlined. And that’s a challenge because it robs us of three really useful ways to highlight important text and make them stand out. But there is a way around it and that’s to make a keyword or phrase into a hashtag. When you do that, the hashtag is formatted in a different color and it stands out from the rest.

     

    Handy tools like Sprout Social have guides to tell you the optimum length for all the major social media platforms. They also have a tool where you can paste your post and get feedback on its length and number of hashtags. As great as these great features are, keep in mind that you should only be using them as a guide. 

    It’s good to mix long and short posts together on your feed, both for variety and because your more engaged readers will appreciate the more in-depth content at times.

    If you need the inspiration to help you craft short tweets, you can visit successful pages like Microsoft’s and Samsung Mobile’s Twitter feed. They are masters of keeping things concise. 

    Brevity is key on social media, especially copywriting for Twitter. When it comes to engagement, the optimum post length on every platform is likely to be shorter than you’d expect them to be.

     

    For more posts like this, check out our blog.

  • Copywriting Tips for Social Media Profiles

    Copywriting Tips for Social Media Profiles

    Copywriting Tips for Social Media Profiles

    Although some may still confuse as to how to succeed in this particular area, this post will give you solid copywriting tips for social media profiles and bios. 

    Writing for social media is similar to writing for any other marketing channel. You need to be clear on your audience, your brand voice, and your objective. And because of the way people consume social content, these things are even more vital on social media.

    A lot of us have social media on our phones and we scroll through everything half-distracted, not even registering half of what’s there. When you write for social, you’re writing for these casual scrollers and skimmers, not highly engaged readers. 

    If there is one thing you need to always remember to have great copywriting, it’s to always write with your readers in mind. What attracts these mindless scrollers is a post that’s about them and that addresses their problems, their needs, and their desires. 

    When you’re planning your content, keep in mind that the focus of your businesses’ social activity shouldn’t be your business, it should be your customers.

    Writing on social media tends to be more casual compared to other sorts of business communication. That’s mainly because people use social media to connect with friends, to socialize, to catch up on news, and for other non-work-related things. So naturally, a more informal, less business-like tone is expected and appropriate. 

    Space is a premium on social media. For your message to be effective, you to get it across quickly. Using abbreviations and breaking a few grammar rules are acceptable and useful to achieve this. 

    When choosing how casual to go on social is to determine your brand tone of voice. Your brand voice should be consistent and recognizable across all your marketing channels. Choose the right language to reflect your brand to achieve that.

    You need to have clear objectives so your social media copywriting will be successful. When it comes to your social media activity, you probably have several objectives and targets around engagement levels, click-throughs, and conversions. Assuming that the overall strategy is clear, the next thing to make sure of is to have a simply defined objective for each post. Your objective will probably be linked to a call-to-action, but not necessarily. Sometimes the objective of a post is just to make followers aware of something or remind them of a key message. 

    Here’s the important thing: a post should only ever have one call-to-action. Remember those skimmers and scrollers? And the limited time and space you have to get your message across? Unless you are absolutely clear what one action you want your reader to take after reading your post, your message will come across as confusing and will probably be ignored. 

    Important points to remember to have a solid foundation for social media success:

    • Know your audience
    • Use a more casual language as appropriate for your brand
    • Stick to one simple CTA per post. 

    Copywriting Tips for Social Media Profiles

     

    How to Write Social Media Profiles and Bios

    Bios are the snippets of text you see when you click through a social profile. They’re important because they will be the first impression that people will get of your brand. that’s why you need them to be accurate and engaging. 

    Start Strong with your Social Profile Name

    If your brand is very well-known, like Apple, or has a name that describes what it does or sells, like Carpet Warehouse, then you’ll want to stick to using just your company name here. However, if your company name does not describe what your company is or is not as well-known, being able to add a more descriptive word to your name on Instagram, Facebook or Twitter, can make you more quickly discoverable by people who are searching for both your company and your product or service.

    Get to the Point

    On Twitter and Instagram, the text needs to be very short. In that short space, you need to engage your target audience and persuade them to take action. So you need to be organized about it, you don’t need any fluffs or fillers here. 

    If you are struggling to perfect your company social media bio, try starting with this simple tried and tested formula. 

    • Start by saying who you help and how you help them. Notice that we’re focusing on the reader here and not ourselves. 
    • Explain what makes you unique. How are you different from other companies in your field?
    • Offer some proof, something that builds your credibility. This could be a membership of a professional body, it could be an award you’ve won or an impressive statistic, like the number of years you’ve been in business or the number of customers you’ve served. 
    • End with a CTA and attach a benefit to it. Give your reader a great reason why they want to take the action that you’re proposing.

    Banish Bloat

    On Facebook and Linkedin, the character limit for your bio is longer, but that doesn’t mean you should use all of them. I strongly advise you not to. Banishing bloat and keeping all your social media bios to the simple formula shown above will make your message clearer and your CTA more persuasive than if you try to stuff in too much information this early in your relationship with your reader. 

     

    For more posts like this, check out our blog.

  • 13 Ways to Get More Instagram Followers

    13 Ways to Get More Instagram Followers

    In this post, we will be talking about ways to get more Instagram followers. If you are interested to learn more about growing your brand on Instagram, then continue reading!

    With over a billion monthly users, Instagram has become one of the most competitive platforms to grow your brand and boost your following. Fortunately, we have curated a list of 13 ways to get more Instagram followers for you to follow!

    There’s is no step-by-step guide by the book to grow an Instagram page, but these practices will help you reach a wider audience and gain new followers.

    13 Ways to Get More Instagram Followers

    Use the Right Hashtags

    The goal of every brand on Instagram is to gain recognition and to attain that, one must engage with your current audience consistently while also growing your number of followers at the same time. Posting interesting, engaging, and shareable content will satisfy that goal, however, in order to begin growing your following, you’ll find that using hashtags in your photos is essential. Hashtags will make it easier for people to get to your content as they search for something specific.

    Just like on Twitter, users choose certain hashtags that are currently popular and discoverable. This will more likely reach new users and thus will grow your reach. However, popular generic hashtags will now help your brand out. What you want is to use the right hashtags that are relevant to what your post is about.

    Do the appropriate research to find the relevant hashtags for your photos that not only describe your brand but are also being searched for on Instagram. 

     

     

    Write Great Captions

    Instagram is a visual platform and it used to be all about visuals. But with the release of the new keyword search feature, captions have become important as well. Long captions were popular in the last year and it seems like it’s not going away this year.

    Sharing a lengthy caption will give more insights to your followers about your post rather than just merely showing them a photo. Having great captions can be an advantage especially when it comes to raising awareness for social causes that you care about.

    When you share more thoughts with your audience, you are building a stronger community. An increase in engagement will improve your post’s performance in the Instagram algorithm and can help you gain more followers.

    Post at the Right Times

    Aside from including the right hashtags on your posts, posting them to Instagram at the right times will largely affect your content’s performance. To do this effectively, you’ll have to analyze what has and has not worked for you in the past. Study your insights and detailed analysis of your posting history and engagement.

    Promote Your Instagram Account on Your Website and other social media platforms

    Cross-promoting your Instagram on other platforms can also help you gain new followers. Aside from promoting your Instagram on your website, link them to your TikTok and Pinterest, too. These platforms have very active users and when they happen to your profile, users will almost always have the tendency to click the links found in it.

    Other platforms you can promote your Instagram include email newsletter, podcast, Twitter, Facebook, and YouTube!

    Optimize Your Instagram Profile for Search

    This Instagram hack is very under-utilized and you should definitely try this out this year! Six English-speaking countries including the UK, US, Ireland, and Canada, will be able to search the platform using keywords – a huge game-changer!

    Posts with captions, names, or bios that feature the keyword that’s been searched will show up, even those that don’t have a hashtag.

    Plan your content, organize them, and optimize your Instagram bio and posts for search by adding keywords that are relevant to your posts.

    Create authentic shareable content

    Authenticity is key on Instagram when you want to grow your following. One of the best ways to reach audiences is by creating both engaging and shareable content. When people share your content, they are spreading your message across their followers.

    When your posts are shared, it will get engagements that will help raise your post on the Instagram algorithm. It might also be featured on the explore page if there’s enough engagement!

    A simple click of the Share button makes a difference for a brand’s post, so be mindful of the content you put out and create more meaningful and shareable content.

    Post Consistently

    People have short attention spans and most won’t follow you for what you have already posted in the past but for the promise of your possible posts in the future. Your audience will be interested in what they are gonna get if they are going to click that follow button.

    Having a feed that shows consistency will have a big impact on possible followers.

    Use Geotags to Boost Local Discovery

    Another technique you can incorporate in your post is to geotag it. Make your Instagram posts and Stories discoverable by tagging your location or the city you are in. Locations have their own feed and story, as well as hashtags when you add them in your posts.

    Geotagging can benefit local businesses the most by posting regularly to these feeds and engaging with the posts that are also tagged in the same location.

    Hop on Trends

    Trends come and go, but it doesn’t hurt you when you follow the train and hop on the bandwagon. When the opportunity is there, you can align your content to the trending topics and this can improve and increase your discoverability and engagement.

    By hopping on trends that connect to your brand, you can widen your brand awareness and reach more audiences. Be sure to engage back and join in conversations authentically.

    Run a Giveaway

    One of the best and easiest ways to gain followers on any social media is by hosting a giveaway.

    The best comments to get on any social platform are people tagging their friends to see your post. This not only helps with your engagement but also improves your performance that will boost your post on Instagram’s algorithm. Each tag will bring you a new audience that will likely be a new follower. And the best way to encourage this behavior is by running a giveaway.

    Take Advantage of Instagram Live

    Going live is all the rage these days. In running a marketing strategy on any platform. Live videos brought a way to make it possible for audiences to engage with brands in real-time.

    When you start a live, your followers will be notified and when you finish your broadcast, you can upload it on your IGTv so that those who missed it can still watch it.

    Instagram lives are interactive and your viewers can comment while you are streaming. Acknowledge them as much as possible and find a way to get them to participate with you.

    Work with micro-influencers

    In 2021, working with micro-influencers is one of the best ways to incorporate in your marketing strategy if you are looking to reach new audiences. Partnering with influencers who have 10k-100k followers has the potential of tapping into a really engaged audience.

    Be more inclusive and diverse

    Being inclusive and diverse isn’t just the right thing to do, but also a great way to drive your engagement and follower count. This will then strengthen your brand’s relationship with your community.

    Begin including subtitles to your video content so that people can understand what it’s all about even without turning on the audio.

    Partner with more diverse content creators and show support for social causes in your area.

    Doing these things will humanize your brand and increase brand loyalty. This will definitely increase your engagement and following!

     

    For more posts like this, check out our blog.

  • What is TikTok Marketing?

    What is TikTok Marketing?

    What is TikTok Marketing?

    The popularity of Tiktok has surprisingly exploded out of nowhere and has become the third most downloaded app in 2019 surpassing Facebook and Instagram. What is Tiktok (and Tiktok marketing) and what makes it so famous that people, especially the younger generations, have become addicted to it? 

    Tiktok: A Short-Video Sharing Platform

    Tiktok is a video-sharing social network that’s only available on mobile. It allows its users to record up to 60-second videos that are on vertical display. Tiktok users are given many options to video editing tools including filters, effects, texts, timers, and different music and audio options. Recording, editing, and uploading videos on Tiktok is simple and easy, and very user-friendly. 

    Viewers then have the option to like, comment, and share the videos they see in their For You dashboard.

    The History

    The Tiktok we all use today is the combination of two platforms – musical.ly and Douyin – the Chinese version of Tiktok. In 2017, muscial.ly was acquired by ByteDance, the owner of the Douyin App and the parent company of Tiktok. ByteDance retained Douyin in mainland China and relaunched musical.ly to the rest of the world as Tiktok.

    Why Market in Tiktok?

    As of today, Tiktok has about 500 million monthly active users with more than 90% of its users who log in multiple times a day. This is a great number of audience you wanna introduce your brand across!

    Marketing in this platform with its sensational growth has become a buzz in the digital marketing world. And with over 1.5 billion users, anyone can see why it has the potential to be a great marketing tool for your business!

    Although this app leans towards marketing to young people, it is not to be underestimated. This marketing tool is the perfect platform for budding businesses that are looking for a huge audience. With great content, viewers will undoubtedly share your videos and tell their friends and family about it, widening your reach and increasing brand awareness!

    Tiktok Marketing

    Because of the reach and exposure that Tiktok can provide, marketing in this platform will definitely help increase brand awareness, if not sales.

    If you can make content that appeals to Tiktok users and reach more people on the “For You” page, you will quickly boost your brand awareness and perhaps your other social media following.

    Tiktok Marketing Tactics

    Here are ways how you can use Tiktok to your business’s advantage:

    Tiktok Influencers

    Like other social media networks, Tiktok has users with a huge following and is growing in popularity for brands. The influencer you work with will find a way to incorporate your brand message in their content to possibly bring attention to it from their viewers. It’s important to note that when working with an influencer, it’s best to let them decide how to introduce your brand to their followers. Yes, you are more knowledgeable about your product but the influencers know best how to tell it to their avid viewers.

    Brand Challenges

    Challenges are very popular on TikTok, it provides its users regular content ideas for their followers. Usually, these challenges are given a hashtag name to make them easy to find. Trending challenges have a higher probability to end up on Tiktok’s Discover and For You page giving you more reach and possibly engagement.

     

    What is TikTok Marketing?

     

    Tiktok In-Feed Ads

    These paid ads will pop up in between user videos and will allow a brand to showcase what they have to offer. The ads are skippable which won’t bother the users and are fully customizable and provide click-through rates, total views, and viewing time that you can trace.

    Tiktok Hashtags

    Just like how it works on Instagram and Twitter, hashtags in TikTok are used to categorize videos and help users find relevant content. Putting in hashtags in every video you post is recommended. 

    The best way to understand this sensational social network is by trying out the app yourself. Research. Do experiments. Lurk. The more immersed you are in the platform, the better you understand how it works. 

    As a marketer who understands the importance of reach, TikTok is a platform that works to improve post reach like no other, and it’s the key marketing benefit of TikTok.

  • 7 Tips To Boost Your Facebook Organic Reach

    7 Tips To Boost Your Facebook Organic Reach

    7 Tips To Boost Your Facebook Organic Reach

    Social media is a game-changer for every business – big or small. With their products and services online, Facebook in particular has been leading the pack since the use of social media marketing boomed. With about 2.5 billion active users every month, Facebook is definitely a must if you want to level up your digital marketing strategy. But with its ever-changing algorithm, how do you boost your Facebook organic reach?

    Facebook is a great place to target your audience. However, with the challenges in Facebook’s newsfeed algorithm, it has become increasingly difficult to widen your reach organically. This has become a constant debate whether Facebook has reached its end and if it’s better to focus in other directions.

    While this can be challenging, there are things you can do to boost your Facebook organic reach. Here are some proven and fool-proof tips.

     

    Tips To Boost Your Facebook Organic Reach

    Use attractive visuals

    First of all, visuals are everything nowadays, so having aesthetically and visually pleasing images and videos on your posts is a must!

    Whether your brand has a colorful vibe or a grainy, retro vibe, it’s important to pay attention to these details. Visual content is crucial for social media strategy and if you want people to read and view your post, make sure to have at least one visual media.

    For photographs, make sure they are not low-quality as this can affect and harm your brand image. As for videos, make sure the audio is audible, the shots are focused, and there is sufficient lighting.

     

    Post at the best times

    When you upload posts on Facebook, the time of upload is important. You cannot just publish anything at any time. You have to determine when your audience is most active so that they can see your new post in their News Feeds.

    Use your Facebook analytics to determine when your followers are online the most.

    Publishing your posts when your audience is most likely active will increase the chances of them seeing your posts in their Feeds and that is one way you can boost your Facebook organic reach.

     

    Mix up your post formats

    When you are trying to improve your Facebook reach organically, it’s important to test out a variety of post formats to determine which among them works the best. If you have only been uploading photo posts and your reach has been decreasing, try making a video post and see how it works out. If the video isn’t working, try making a list post that your audience will like and appreciate.

    Mixing up your post formats every now and then will keep your content fresh and engaging for your followers.

     

    7 Tips To Boost Your Facebook Organic Reach

     

    Stream a live video

    A live video is a highly engaging type of media that people nowadays are loving. Live videos are unique, they create a sense of community in the comments section for your viewers to interact. By being in your live video, your viewers can share their thoughts as they have a common touchpoint to connect with. As live videos are engaging, they will definitely boost your organic reach more.

    Go live and create content that will attract and resonate with your audience. Start a conversation and keep it flowing and interactive.

     

    Optimize your content formatting and captions

    When you crosspost across Instagram or Twitter, make sure you edit out your captions on each platform. You can’t just post the same thing everywhere, especially on Facebook.

    Create unique captions that will capture the attention of your viewers. Don’t include irrelevant hashtags (like what you use on Twitter or Instagram).

    If it can be helped, don’t keep on posting external links. Instead, focus on formats that will keep your audience inside the Facebook app.

    Lastly, consider putting a call-to-action at the end of your description if it’s necessary to drive engagement.

     

    Interact with other pages and Facebook users

    Social media is a game of give and take. By interacting with other users and pages, you get your name across the platform. This will make your name familiar to other users and will increase the chance of them checking out your profile and possibly liking and following your page in return.

     

    Ask your followers to turn on notifications

    To ensure that your posts show up on top of your follower’s News Feed, ask them to turn on notifications for your posts. It’s basically the simplest way to increase and boost your Facebook organic reach.

    Subtly mention this to your followers in the descriptions of your posts. When they enjoy what you put out, they will surely be glad to follow your page more closely.

     

    Increasing your reach on Facebook organically can be a bit challenging. Keep trying out new tactics and experiment with the content you put out. Keep track of your analytics and improve your strategies to see better results.

    We hope these tips will help you in your social media marketing journey. Good luck!

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