Looking for signs your company needs to hire a digital marketing agency? Read up!
Running a business, big or small, is tough and can be very challenging. When you start out, you’ll be managing the basic operations, finances, employee supervision, growing your business, and on top of that, you’ll also need to do marketing, both online and offline. With all of these on your plate, you’ll soon be overwhelmed and burnt out trying to juggle so many roles.
Outsourcing a big role can be a huge step and there will be concerns about working with a digital marketing agency.
If you are torn between hiring a digital marketing agency to help you out with your online presence and digital marketing strategy and just sticking with your in-house marketing team, here are some signs you need to know that your company is indeed in need of a digital marketing agency to work with.
7 Signs Your Company Needs to Hire a Digital Marketing Agency
You’re wearing too many hats.
Having too many interests is great, but doing everything by yourself can end up in a disaster. Juggling social media, web updates, content creation, visual media management, email marketing, lead generation, and other important business priorities will make you spread yourself too thin. It’s better to stick to what you’re good at and delegate other things to those who are more qualified. Focus on your strengths and reach out to digital marketing agencies to help you with your shortcomings.
Your website hasn’t been updated in two years or more.
If your website has been stagnant for a year or two, you’ll want to do a major re-vamping or even make a new website if you want to stay competitive. Search engines like Google now prefer websites that are mobile-friendly. Having a mobile-responsive website means your website scales to fit tablets, phones, and desktop screens and provide a seamless user experience across all devices that your audience might be using. If your website is not responsive, you will not only lose viewers but also a potential high Google ranking.
Your content is outdated and your traffic is declining.
If your website hasn’t been updated in the last two years or so, and/or if your traffic has been decreasing, this is a sign that your digital marketing isn’t as strong as you thought it was. In digital marketing, your website is your base. It’s where your leads should go and take actions that turn them into prospects and actual customers.
If your content is outdated, not only will your viewers lose interest, it can also hurt your Google rankings. So aside from having a mobile-responsive website, you also need to keep on updating it with fresh content.
If you find your website not working for your goals anymore, it’s a sign your company needs to hire a digital marketing agency. Having an experienced digital marketing team working for you can help optimize your brand’s marketing and help your website and business grow.
You’ve seen a decline in your sales or leads.
Have your sales dropped? Or maybe your leads? If you’ve noticed this trend in your business, it might be high time to hire a digital marketing agency to help you out. Hiring a digital marketing agency will help you develop an inbound marketing strategy to allow you to reach your target audience with actual content that they want to see.
You’re struggling to stay current on your social media platforms.
Social media is a vital part of your digital marketing strategy and if you are struggling to get more followers and engagement on your socials, it might be because there’s something you’re not doing right.
Successful social media campaigns rely on compelling, unique, and fresh content ideas that interest your audiences and potential buyers. With better content, you’ll have more traffic, engagements, and leads.
If you’re struggling with your social media presence and you don’t know how to fix it, it’s a sign to get a digital marketing agency to work with you.
You don’t know what key analytics are.
As a business owner, metrics and analytics should be a priority because this is how you measure how much you’ve improved. If you don’t measure your website analytics and your social media engagements, you are failing to note what your audiences are interested in. Digital marketers test, track, and analyze their implemented strategies to help them determine which works and which does not.
If you are not tracking your site metrics and are not looking at how leads find you regularly, it’s a sign your company needs to hire a digital marketing agency to help you with the analytics aspect.
Your in-house team lacks digital marketing skills.
You might be an expert when comes to running your company and making your products. However, digital marketing is a different skill set to learn, and while it’s great to learn its many tips and tricks so that you can do it by yourself, you’ll be investing more time and effort in it rather than focusing on what you’re really good at. With that said, it’s a smart move to look for and hire professionals in this field for efficiency.
Now that you know the signs your company needs to hire a digital marketing agency, you’ll be able to determine if these are applicable to you. Once you’ve determined that you need to hire a digital marketing agency, the next step is to find the right one that can work with your goals in mind and help support you to achieve them.
Ask them the right questions and get to know their experiences, strengths, and processes.
VE Digital is a digital marketing agency that specializes in web design and development. For your digital marketing needs, you can contact us today.