Because of the COVID-19 Pandemic, many (if not most) of the people had gone online to give their consumerist selves the satisfaction of retail therapy. With the restrictions of not being able to go out like we were all used to, people had contented themselves by purchasing their wants and needs online. The good thing is, shopping is made easier on Facebook!
As a business, the pandemic may have hindered and forced you to lie low, furlough, or worse, shut down your livelihood. Fortunately, we now live in a modern era and the internet has been made powerful enough to keep these businesses afloat if you just know how to use it.
Facebook, a social networking site that only used to be a means for people to connect and interact with each other, has evolved throughout the years. Now, it is one of the most powerful tools for start-ups and entrepreneurs to introduce their business, build brand awareness, and generate leads.
With Facebook’s dive into having new e-commerce features, there are some considerations that you need to adhere to to make your customers’ purchasing journey a breeze. Is your shop mobile friendly? Do you accept a wide range of payment methods? How fast does your website load? What are your refund and return policy? All of these are elaborated on in the link below.
More Facebook-related posts here.