- Samuel Vartan
- May 2020
- Video Production and Content
- Landing Page
Samuel Vartan is a fashion designer based in Boston. He’s been doing high-end fashion for decades and had never had a website. This has prevented him from growing and reaching untapped markets.
We came into the rescue. Samuel has consulted with us and we were able to create a fashion brand that stood out amongst everyone in Boston, making his digital footprint start growing.
With a developing online presence, Samuel Vartan – while having a small audience in Boston, may compete with the big brands in fashion outside of his comfort zone.
HAVING ALL THE RIGHT PIECES
For a fashion designer to have a successful website, professional photos are a must. We originally set out to have the clothes on mannequins but then decided that nothing could substitute human models. Clothes just fit and look better on real people, don’t you think?
We developed a clean, modern, and minimalist design for the website. No clutter and unnecessary widgets so that the overall feel of the website is easy on the eyes. This layout will work great on both mobile and desktop.
As a promotion to the new website, an event was organized and thrown at a mansion to celebrate the launch, complete will all of the big local names in fashion. Our talented videographer created an inviting trailer for the event. To RSVP, a landing page was made – detailing all one needs to know about the exclusive party.
NEW ERA OF THE BRAND
Everything starts with an idea. The first step of making an online presence is to determine your branding and your audience. Samuel Vartan is a veteran having more than 10 years of experience in the fashion industry. To widen his reach, having a well-created and well-managed website is key. Web development and digital marketing go hand in hand to achieve these goals.
With an eCommerce website coming up, Vartan’s journey to becoming known globally is just beginning. Of course, the work doesn’t end up here. Well-placed marketing strategies will play a big role in the success of this venture.
Everything you can imagine is real.