DNA Realty

Video Marketing
  • DNA Realty Group, LLC
  • 2018 - Present
Our Services
  • Real Estate Photography
  • Video Production and Content
  • Event Videography
  • Event Photography

Boston Real Estate Market

The real estate in Boston is an extremely harsh and competitive market. A lot of real estate firms are up and available that boast off different expertise.

So how can a realtor company stand out among the rest of the competition, you ask? How can DNA Realty establish their specialty and authority in this saturated industry? What will set apart DNA Realty from their competitors? The answer: leveraging the power of social media and marketing.

Action Plan

Being well-known in the field is one of the distinguishing factors that the business is reliable and trustworthy. The strategy applied was to leverage social media to help DNA Realty stand out from its competitors. As opposed to just having the boring, mundane static videos and sliding images, we started making 60-second video campaigns that featured them as speakers sharing their expertise in the market.

Videos will allow the client to market their company and speak to their viewers at the same time. These one-minute videos are strategic in the sense that they are short enough to be engaging and are shareable in various social media platforms such as YouTube, Facebook, Twitter, and Instagram. This type of visual media will convey authority and proficiency.

One Minute Video Campaigns


DNA Realty is one of the top producing teams for their region and this success is not possible without their excellent client relationship. They throw a Client Appreciation Party each year to thank them for their continuous support and patronage. We cover the event through videos and photos.

This is just one of the things DNA Realty does to show their love back to their clients. By sharing what they do to the world which in turn helps their company reputation stand out and differ among the others.

Everything you can imagine is real.

Pablo Picasso
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