- Logo Design
- Marketing Collateral
- Website Design
- Video Promo
OUT WITH THE OLD, IN WITH THE NEW
With a new name comes a new image, and Bánh Mì Lê has seized their chance to start anew this new year. To continue being competitive and stay on trend with modern times, we developed a complete rebranding for the company.
To make it fresh and appetizing, a new logo was designed, along with a completely revamped website. With a better color palette and aesthetics in photography, we have successfully improved the company’s online presence.
MORE THAN JUST A RESTAURANT
Bánh Mì Lê has been in business since 2017 and while they may be viewed as a comfortable and quaint diner in North Quincy MA, the company has a mission. They strive to be more than just a restaurant. Being in the food business, Bánh Mì Lê has taken the initiative to support and provide a way to keep the Vietnamese culture alive. The company’s main attraction is its sandwiches,
and that’s precisely what we highlighted in the rebranding plan. Along with the rest of their Vietnamese menu, Bánh Mì Lê boasts of their fresh ingredients and excellent services. With photos so alive, they make your mouth water just by looking at them. The rebranding was completed with a series of photo and video shoots to perfectly capture the spirit of the brand.
A BRAND NEW ERA
The first step to greatness is having the willingness to change. Everything starts with embracing changes, and with Bánh Mì Lê, the first change was to rename the brand. Along with the name change comes a few more changes. This erased the old brand’s footprint, however, it also meant that Bánh Mì Lê was walking on the right path. With the changes that came in this new year, the company was able to attract more customers than before – both physically and online.
With a brand new website containing all the information about their restaurant – from the menu to the food gallery to the customer reviews, the company has become more competitive in this age of “new normal” where an online presence for a business is vital.
Of course, branding, web development, and web design were the keys to make all of these changes possible, and this is just the beginning.
Everything you can imagine is real.