So you have set up all your social media accounts for your business and you’re ready to start publishing your content. Before you go through with it, here are some things you should know to make the most of your social media presence.
Social Media Marketing Tips:
Customize Your Content
Don’t just use the exact same static message and format all across your social media accounts. Different social media platforms have different feels for audiences. Depending on which social network you are posting them to, customize your content to fit the tone on your different platforms.
Be Consistent With Your Branding
To have a solid marketing message that correlates with your brand, the images and social media content you create should reflect on your brand and company values.
Moreover, customize your avatar and header image to be consistent with your branding and marketing guidelines. Your profiles should ideally be similar to your website.
Optimize Your Bio
Use your account bio to make the most of your social media presence. Many companies overlook this aspect and just write generic and basic information.
Your social media bio is what sets an individual’s first impression about you so it’s imperative to make the best out of it. Your bio can attract followers and visitors, promote your business, and make your brand stand out from your competitors.
Your bio should include your website, your contact information, and your location. Craft a brief but catchy description of your company and make it as interesting as possible.
Build and Expand Your Audience
Social media marketing is about building your audience and widening your reach. And while there are a lot of effective strategies to achieve this, here is some universal knowledge you should know.
- Follow your clients, business partners, and vendors on social media and interact with them. Like and comment on their posts, and soon, many will follow you back.
- Do a giveaway or a contest to show appreciation to existing customers and engage potential prospects. Make it exciting!
- Promote your accounts via paid ads. You can use Facebook or Instagram ads, even LinkedIn or Twitter!
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