October 7, 2021 Renee Alexis

How to Leverage Social Media for your ECommerce Business in 2021

It’s no question that social media has a large impact on marketing and advertising your business. Since its advent, having profiles on chosen social media platforms are considered a must if you want to reach a wider and more diverse audience. Perhaps it’s because one of the best advantages of using social media marketing is its cost-effectiveness compared to other forms of traditional marketing.

According to statistics, 54% of internet users use social media to research product reviews and recommendations. And this is why having a notable online presence is essential on several social media platforms.

There are still many businesses that haven’t embraced the advantages of the digital age, and those businesses are seriously missing out on the opportunities they can get from having a strong presence in the social media scene.


How to Leverage Social Media for your ECommerce Business

Every day, more people are creating accounts and getting into social media. As an ECommerce business owner, driving traffic to your website is one of your main goals to attract new customers. This is where you can make good use of social media. As this is not something new anymore, you have a bigger competition out there so the question is, how do you stay on top of the game?

Here are ways you can leverage social media for your ECommerce business.



Interact and connect with customers

Most consumers that have used your products or experienced your services won’t always write and share their opinions about it. But that doesn’t mean that they didn’t have a good experience with you. It’s just that for some customers, it’s not a priority to reach out to businesses to let them know what they think about your product. That’s why you have to be the one to make the first move to thank them for their purchase and to ask them for their feedback.

Emailing your customers for their feedback is a great idea. You can include clickable links of your socials so that all they have to do is browse on them and click follow if they want to. Who knows, aside from leaving their comments, maybe they’ll also share your social media pages with their friends and family.

You can also encourage your customers to upload a photo of their purchase and tag you on their social accounts. This can be a really great way to reach more audiences.


Learn About Your Personas

With an eCommerce business, knowing who your audience is is always the goal. Using social media, you will get to learn more about your target markets and your buyer personas. Each platform has a different demographic user base so you’ll get to gain insights from every group and how to market your products or services to them.

Think about this: 25% of TikTok’s users are aged 10-19, 32.1% of Instagram users are between 25-34, and about 77% of US adults who use Facebook are between 30-49 years old. If you are a clothing brand, you’ll gravitate towards using Instagram more to market your products to these millennials. If your target market is older adults, you’ll gravitate to using Facebook to advertise your business.

With the use of social media, you’ll gain valuable insights that will help you create a solid marketing strategy to better your digital marketing campaigns.


Let your customers get to know you

Your social media platforms are the best place to show off your brand’s story and personality. It is where you can directly speak to your audience and let them get to know you better. When users know a brand, trust will grow, and you’ll be able to turn them into loyal customers with a little more push.

Social media is all about visual content and this is a great and easy way to tell stories. Marketing isn’t just about showcasing your products and services all the time. It’s also about creating an impact, a lifestyle that will inspire and empower your viewers. Use social media to share wonderful stories that will reflect your brand mission and values.


Provide Customer Support

Customers tend to flock more to brands that they believe have an outstanding rapport on customer service. The use of social media allows companies to provide this in various ways. With Twitter, you can respond to customer complaints. With Facebook Messenger, you can address them by chatting directly with your customers.

Moreover, you can respond to any customer questions using your social media accounts. You can also share helpful tips and solutions for any issues. Customers appreciate transparency and social media is a great platform to disseminate public information.


Optimize Social Media Posts

The trends in social media are ever-evolving and you will always have to keep up with them if you want to stay relevant. Share posts that will fit in the platform you’re using, this will help your brand attract relevant users that will actually appreciate your offers and content.

Take advantage of the features provided on each platform and stay up-to-date with the platform’s updates so you don’t miss out on any opportunities to reach out to more audiences.

Don’t forget to include relevant keywords in your descriptions when you post images and videos. Also, make use of hashtags, those are very useful.


Social media is a huge part of businesses, particularly when you are in the eCommerce section. It’s one of the best ways to spread brand awareness, generate leads, nurture followers, and generate sales. Utilize the tips stated above to leverage social media for your eCommerce business to achieve your goals – whether that’s driving traffic, earning awareness, or even converting sales.

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Renee Alexis

Filipina, 20-something, an introvert who loves young adult fiction, brush pens, Taylor Swift, and Mobile Legends. Coffee runs in my bloodstream.

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