Do you ever wonder how famous blogs and websites get their traffic? In our previous post, we have talked about how to drive traffic to your website by submitting your blog posts to article sharing sites, using hashtags, bookmarking sites, and more. For this post, we are going to share more ways for you to increase traffic to your blog or website.
At first glance, this may seem a bit gimmicky, but trust me, these are proven methods.
Not only is guest blogging another great way to get more traffic to your blog or website, but it also helps with getting more backlinks to your blog. It is also a great way to get new awareness of your blog.
You can find blogs that accept guest blogging by searching in Google for your niche or topic + “write for us”. Example: “cooking + write for us”.
Commenting on blogs is another great way to get backlinks and potential new visitors to your blog. Comment on blogs with the CommentLuv plugin activated because having this will show your latest blog post, which is a great way for other commenters to see and maybe give your website a visit.
Commenting on other blogs may not be an immediate boost to increasing your blog traffic, but you can make a name for yourself by providing clever and insightful comments. Just like guest posting, relevance, and quality of your comments are the key. You need to be engaging with other people in your niche and not just dropping spam links on unrelated websites.
Invite Others to Guest Blog on Your Site
Besides guest blogging on other websites, you can invite other people in your niche to do a blog post on your site, too. They will definitely link and share their guest article, which can bring their audience to your site, hence more traffic! Post high-quality and original content that doesn’t contain spammy links.
When people visit your blog, your goal should be to get them to continue reading on to the other pages of your website. This is where internal linking comes in. Putting in links to other pages of your website on your blog posts is important. When your visitors continue reading, it will be more likely for them to convert and become one of your followers and brand enthusiasts.
Your website’s strength is not only dependent on how many websites link back to you but also depends on your internal link structure. Improve your site’s link structure and interlink your smaller existing articles so you can provide a better user experience. This way, your readers can stay on your website a little longer, consuming other resources found on your site instead of just leaving after reading your article.
Many businesses have their attention and focus on attracting new customers through content marketing, and they’re forgotten about the more traditional methods. Email marketing can be a powerful tool for driving traffic to your blog or website. Just be careful not to spam your subscribers with relentless emails every single time you have an update.
According to a report by Cisco, videos will account for almost 82% of web traffic by 2022. Start adding video marketing to your content strategy as soon as possible because this is the content that is all the rage today.
Make creative videos for your Instagram posts and stories, Facebook Stories, YouTube, and more. For video marketing tips, click here.
Another way to increase traffic to your blog or website is by paid ads. With search engines such as Google and Yahoo, you can run pay-per-click ads. With social media such as Facebook and Instagram, you can run sponsored posts and display ads. You can include any combination of different types of paid advertising in your strategy.
This is a fast way of driving traffic, although it can be costly. Adjust your paid ads according to your needs and according to your goals. Each channel has its pros and cons, do your research and carefully look over your objectives to determine the best type of paid advertising to implement.
Do a Giveaway
This is a simple way to drive traffic to your website. Having contests or giveaways can give you a quick boost, all the while rewarding your followers. Host your giveaways on social media or your email list.
Influencers are not just a gimmick. Influencer marketing has become quite well known today if you want your brand to be promoted across certain types of audiences. It’s a budget-friendly option if you want to drive and increase traffic to your website or blog. According to Google, collaborating with YouTube influencers is four times more effective at driving brand awareness and familiarity than collaborations with celebrities. When influencers post something on their social accounts, you are also tapping into their audience and reach to drive more traffic to your website.
Have Social Share Buttons on your Blog Posts
These buttons are links that can make it easier for your readers to share your content on their social media. When your loyal readers promote your content, it can be a bonus for your website to gain traffic from their audience, so make sure your content is visually pleasing, valuable, and high-quality.