When you own a website for your business, it’s a no-brainer to maximize its potential. Meaning you have to optimize it for SEO, improve its loading speed, and assure that your visitors will have a pleasant experience when browsing through your website. One integral part of a website that is often neglected is its visuals, and today, we are going to be discussing why having high-quality photos on your website is important.
Images and videos are a big deal in a business website especially when you are selling tangible products and services. Are you in the fashion industry? Do you sell books? Are you a restaurant that wants to showcase your menu online? Do you offer spa services? In any case, having high-quality photographs on your website is crucial as it sets the tone for when your visitors view your website.
Here are five (5) Reasons Why High-Quality Photos On Your Website Is Crucial:
Visual Content Marketing
This term refers to communicating and advertising your products/services using different forms of visuals such as photos, videos, illustrations, graphics, and the like. Having a strong visual presence for your brand is a great marketing strategy today because people nowadays lean mo towards visuals rather than just plain texts.
Having high-quality photos on your website is crucial because it can effectively communicate who you are as a brand to your potential clients before they even read a word about you.
The average person is bombarded with information and so having appropriate images will help them process the content better and faster.
Strengthens your Brand
The photos on your website enforce the impact of your brand on your current and future customers. So it’s only ideal to put out images that represent your business. Crappy photos or having none at all will negatively affect not only your website but also your company overall.
Enhances your SEO
When a viewer clicks through a website, the first thing that catches their attention is the visual of the screen they are looking at. Having clean, crisp, and professional-looking photographs will make your online presence attractive and welcoming. These visuals on your website will provide your viewers a great user experience and they will more likely click through your links.
For example, you are a restaurant owner and you’re launching a new website to branch out online and reach a larger audience. Having a well-designed website is one thing, but having high-quality and professional photos of your menu is another. It will not only level up your website, but it will also entice more customers to actually visit and order from your restaurant.
Visually pleasing photographs can also mean more shares on social media which will drive more traffic to your website.
When adding images to your website, don’t forget to properly name them and include alt text descriptions and image title tags.
See one of our case studies: Bánh Mì Lê
Can Convert Leads
High-quality photos on your website will definitely attract more viewers and this will increase your SEO. With useful images, having an increase in user engagement will also mean longer visit times from your visitors allowing you more time to sell your product or services via both your content and visuals.
Let your photos tell your story and explain what your company is about. Forming this relationship with your audience will build trust which means that they will more likely choose your services.
Sell Your Product/Service Better
Using photos is an incredible way to tell a story. Leverage photos and other visual images to elevate your brand’s story and show off your products and services.
Make sure to use crisp and high-quality photos for the best results!
Guidelines in Using Photos On Your Website
- Use professional photos. You can hire someone for photography services if you struggle in this area. There are a lot of reputable agencies and freelancers you can trust. VE Digital offers photography and videography services.
- If you are using stock photos, always get them from leading stock photo sites like pexels, istockphoto, and Shutterstock.
- Strive to show positive imagery. Always spread positivity. Showing photos of happy and smiling people emits good vibes and positive energy, and this will invoke positive emotions from your viewers and site visitors.
- Less is more. Fewer and bolder photos attract audiences better than lots of smaller photos scattered all around your website. Make sure that each photo is relevant and significant.
When planning for your website, always consider putting in high-quality photos and images. If graphic design and photography is not your strength, you can always outsource and find affordable ways to get someone to help you out.
No matter where you get your photos, your priority is to ensure that your visitors have a great user experience. With the right mix of stock images and original photos, you’ll be able to bring in more leads, improve your rankings, and boost conversions.
Looking for someone to help you out with your photo and graphic needs? We offer graphic design, photography, and videography services, contact our team today!