In the digital world, the business landscape has become saturated and more competitive than ever. If you don’t make the effort to stay on top of the trends and be visible in search results, it will be a reason for a decline in your business. Here are effective SEO strategies to increase your organic website traffic.
10 Effective SEO Strategies
Improve Your Headlines
Appealing headlines are effective to attract viewers’ attention. It is arguably the strongest advertising feature of an article because it’s the first thing that readers will see in the search results.
You will need to make an effort to write engaging headlines to stand out from your competition and garner more clicks. Just make sure that you optimize your headlines for both the search engines and the users.
To optimize your article headlines, here are some tips to remember:
- Keep your headlines under 60 characters.
- Use a descriptive title.
- Place the keyword towards the end of the headline.
- Use eye-catching and powerful words to attract the viewer’s attention.
- Use numbers in your titles, it increases the chance of clicks.
Read: Effective Writing: How to Write an Irresistible Headline
Write Longer Content (at least 1,400 Words)
Google now prefers longer content as it tends to accumulate more backlinks which will translate to better rankings and drive more traffic. However, everyone can’t write 2k+ words in every blog post as it is time-consuming, intensive, and usually not necessary to all content.
When you’re struggling to generate 2k+ words of content, you can always look back to your old blog posts and refresh and expand them. Old content already has authority and by updating it and adding additional content, you can simply boost its performance in the search results.
Make Your Posts Easy to Read
Aside from writing quality content, to increase your organic traffic, you’ll need to further optimize your content for readability.
Make sure you write an enticing introduction that will talk about what your whole article is about. You also have to make sure that there are no typos and grammatical errors. Format your content into bite-sized pieces by writing shorter paragraphs so that it’s easier to read. Mix longer and shorter sentences together to create harmony through your paragraphs.
Use headers and sub-headers on your article so that skim readers can easily scan what your post is about. When you have a list of facts, ideas, etc, use bullet points to iterate them. Lastly, balance out your text-heavy content with photos and videos so you won’t overwhelm your readers.
Work on Your Meta Description
Meta descriptions are influential features in marketing your website pages in the SERPs. Construct your meta descriptions properly and make sure to include your keywords in them.
Make your meta descriptions precise yet exciting. Make it tempting so that you’ll attract readers, but also make it understandable for viewers to know about your page just by reading it. Write your description in under 180-160 characters.
Link From High Domain Authority Websites
Including a high DR and high-traffic website with similar audiences to yours will help your site. These links will draw relevant traffic and improve your site’s authority as well.
You can reach out to site owners to link to your web content or publish your guest posts on their websites.
This can take some time and effort but having relevant backlinks can help you improve your site’s traffic tremendously.
Increase Website Speed
Site speed is another important factor when it comes to website performance. It has also become a ranking factor so it’s important for your website to have a fast loading speed.
Google has many SEO tools to help you improve your website speed. Here are some tools to help your out:
The best site speed is between 1-3 seconds.
Make Your Website Mobile-Friendly
77% of American’s have a smartphone and 79% of smartphone users purchase online using their mobile devices. Google has also gone mobile and now, it uses its mobile smartphone user-agent to crawl sites. Your website’s mobile version will be crawled and indexed first before the desktop version, so if you want your website to show up on the SERP, build and focus on your website’s mobile responsiveness and experience.
Write a Roundup Post
Round-up blog posts are popular because they are consolidated data about certain topics. People always turn to the internet to learn what’s the best of something.
It’s a great way to get different viewpoints and learn new things, it’s also one of the effective SEO strategies to improve your rankings and drive more traffic to your website.
Optimize For Image Search
Optimizing your website for image search is an excellent way to grab traffic from several sources. Consider taking care of your alt tags, file names, image sizes, image sitemap, and hosting your images on a CDN.
Here’s a helpful blog that you can read on image optimization.
Don’t Overlook Technical SEO
Your site’s technical SEO matters just as much as any other.
- Make sure that your site runs and loads on HTTPS so that Google can tag it as a secure page.
- Enable AMP (Accelerated Mobile Pages) for mobile.
- Correct your semantic markups as it helps Google understand your website more. Semantic markups are your HTML tags that will help emphasize the important information on your website. This includes your headings and sub-headings.
- Fix your broken links and 404 errors by redirecting them into working URLs.
SEO is ever-evolving and digital marketers and business owners need to keep up and adapt fast to keep your website afloat.
Spend time to learn the fundamentals of SEO, content creation, and copywriting so that you can improve your website performance gradually.
There’s a lot more to consider regarding SEO, but we hope that these effective SEO strategies we listed will help you and your website.