VE Digital

Category: Social Media Marketing

  • Instagram Reels: How can you leverage it for your business?

    Instagram Reels: How can you leverage it for your business?

    Instagram Reels

    In the era of social media, there is no hiding from what people think about your brand. You can’t be everything for everybody and it will never pay off in the end. The good news is that you have options in marketing your business. The better news is that with an Instagram reel, you will be able to market your product with a filter that is totally yours.

    An Instagram reel is a great way to show off your best posts, similar to a CV. It is important to have one now that Instagram is more popular than ever. This blog tells you 5 ways to use Instagram Reels to market your business.

     

    What is an Instagram Reel?

    Instagram Reels is the latest Instagram feature that allows users to create 15- to 60-second video clips set to music, similar to TikTok. Users can then share the reels to their Stories, Explore Feed, and the new Reels tab on a user’s profile.

    You can find the Reels feed on the Instagram Explore Page; however, instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram. A lot about the algorithm behind this feature hasn’t been revealed yet; however, it has characteristics that are similar to the TikTok For You page.

    instagram reel

    How does an Instagram reel help you market your business?

    We all know how Instagram is a great place to grow your business. With the right techniques, gaining traction for your business using this platform can gain your brand awareness, build community engagement, drive traffic to a website, generate leads, and even get sales.

    What makes Instagram a great platform to market your business is that it’s a place where you can keep up with your audience especially when your target markets are GenZ and millennials. And in today’s digital world where there’s always something trending, it’s important that you can always go with the flow. Instagram Reels is becoming bigger and with its easy-to-use features, you can instantly make video content to showcase your brand to your followers and new audiences.

    5 Ways to Use Instagram Reels Marketing to Grow Your Business

    Tell Your Brand Story on Instagram Reels

    A great way to promote your products, services, and brand is by telling a story. All businesses have their “why” and you can show this through your Instagram reels. Give your audience more of a reason to follow your feed by making engaging and interesting reels. With this, you can increase sales as you start conversations about your business and its offerings.

    Create a narrative and share your brand’s story. That’s also a great way to keep your audience engaged, especially if you use the same color palette and style throughout all of your clips.

    Share A Peek Behind The Scenes

    A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. ~ Seth Godin

    A product or service alone doesn’t have much meaning. The product or service only has meaning when you attach it to a story. And people love stories. People love knowing what goes on behind the scenes and being part of the creative process. They like seeing how these products come to life and showing them behind the scenes footage is a great technique to market your brand.

    Show Off Your Products

    Are you selling something that has many features and options? Do you make customized products? Instagram reels can highlight the uniqueness of your products and their uses. Make a creative reel and show off what you offer.

    Educate Your Audience Through Reels

    How-to videos are always appreciated and you can do this on reels, too! Whether it’s about your brand or the values that you and your brand stand for, you can create short informational videos that will educate your viewers and followers. Share your knowledge and expertise.

    Spread Happiness

    At the end of the day, what makes people stick around is when they get a piece of happiness from the accounts they follow. And as a business or brand, we usually spend so much time thinking about marketing techniques, ROI, and profit margins, but sometimes a breather can also be made. Social media gives us the key to bringing light and joy to our followers and with Instagram Reels, it’s easier to entertain and spread happiness. Use this platform to share something beautiful or adorable. Bring some brightness to your viewers and make them smile.

     

    Who should be included in your Instagram reel?

    You can include anyone relevant to the content of your video. You can show your viewers who’s behind the brand or you can feature an influencer or any partners you have.

     

    What should you include in your Instagram reel?

    Like any other video, you need to start with a goal in mind. If you’re going for brand awareness, start with a statement followed by some background music or sounds that invoke emotion from your audience. If it’s for engagement, start with a question and make it interactive.

    Make it fun and make it aesthetically pleasing. One thing that I’ve observed as I was exploring and playing around with reels is that the videos that garner a lot of attention are those videos that have beautiful filters, being shot at nice angles, and those with music that’s currently on-trend. Make your videos fun and visually appealing, and make sure you’re adding value to the viewer. You can do this by sharing tips and tricks or giving an inside look into your business or life. You can also repurpose older content that worked well for your audience.

     

    How long should an Instagram reel be on average?

    Instagram Reels can be up to 60 seconds long but that doesn’t mean you should always make 1-min videos. Make a variety of content, from short 15-sec ones to engaging videos that use up all the time. Short reels that are 18- to 30-seconds long perform really well.

    Final Thoughts

    At first glance, an Instagram reel may be an easily dismissed way to market your business. However, if you consider the valuable things it can give to your business, the effort you put into making these short videos is worth it. The ability to showcase your work in an engaging and unique manner can’t be overstated.

    The biggest benefit of using Instagram reels lies in the fact that you can use them to increase your visibility on the platform. This is why having a solid presence on Instagram is so important. If you want your work to reach a wider audience, this social platform should be high on your list of marketing channels.

    As long as you’re able to create a reel that captures the essence of your brand in a unique and exciting way, this is something you should take the time to do.

    Read Next: 8 Tips to Improve Your Instagram Marketing Strategy

     

     

  • Conversations on Social Media

    Conversations on Social Media

    Conversations on Social Media

    How do you craft your responses to mentions and replies on your social media that will encourage positive engagements and minimize conflict from your audience? Today’s post will be all about that – conversations on social media. When you interact with your followers, particularly when you’re answering their queries or handling their complaints, you will need to develop skills beyond the copywriting tips we tackled in the previous posts. You will need to have customer service skills in this matter.

    Here are two tips we want to share with you to make your conversations on social media successful.

     

    VARY YOUR REPLIES

    If your brand receives a lot of similar questions and responses from your followers, it can be very tempting to reply to all of them the same way to save time and effort. This is okay, but the problem is that it’s really obvious to everyone looking at your feed and it will make you look insincere. Sometimes, people might even assume that you are using automated bots and that there’s no human being behind your socials. The challenge of having to start from scratch every time is that it will consume a lot of your time and it will very likely have more typos, and sometimes you’re at risk of going off-message especially when you are handling complaints.

    One tried and tested solution for this is to keep your replies varied while also making them free from errors and making your replies quick.

    Here’s an example of what a brand might send regularly for queries or complaints: 

    Send us a DM with your six-digit order number and we’ll look into it.

    And here are some variation: 

    • Drop us a DM with your six-digit order number and we’ll look into it.
    • We’ll look into this for you. Just DM us your six-digit order number.
    • DM us with your six-digit order number and we’ll investigate.
    • Do you have a six-digit order number? Please DM it to us and we’ll investigate.
    • Let us look into this. Please send us your six-digit order number by DM.

    You can slightly vary the wording of your message while keeping the meaning the same. Take advantage of the internet and use an online thesaurus for help. Once you get the hang of the process, it will become easier to do and you’ll become quicker at it.

     

    Conversations on Social Media

     

    When you have your alternatives, you can pick and choose from them for your replies. Your variations can have more or less formal versions of the same message and you can just pick one that best matches the style used by your customer. 

    This is a quick and easy way to make your reply less robotic and more tailored. Another tip is to address your customers by their name. It’s a nice personal touch to include their name on your message and you can use ‘I’ instead of ‘we’ or adding your first name or initials at the end of your message to make it more personalized.

    Example: Hi Kathy, send me a DM with your six-digit order number and I’ll look into it. – Renee

    These personal touches, no matter how small, reminds the customer you’re interacting with that you are human because sometimes people forget that businesses are also run by other people when they’re talking to them on social media.

     

    TAKE INSPIRATION FROM THE PROFESSIONALS

    JetBlue is an award-winning airline that’s recognized for its excellent customer service on social media. Every day, they receive thousands of DMs or mentions on their Twitter account, but despite this overflow, they still managed to respond to their customers with conversations that feel natural and organic. They are always on the lookout for opportunities to add value and connect with their audience, not just to respond to every tweet that comes their way.

    Browse through JetBlue’s Twitter replies feed to get inspiration on how they interact with their customers efficiently and effectively. 

     

    Responding to messages, comments, and tweets on social media, it’s important to take hold and improve your customer service skills. These interactions are as much about customer service as it is about copywriting. Vary your replies, add some personal touches, and learn tactics from successful brands to save yourself some writing time and to make your conversations on social media more effective.

    For more posts like this, check out our blog.

  • Copywriting for Instagram

    Copywriting for Instagram

    Copywriting for Instagram

    Over the last two weeks, we’ve shared valuable copywriting tips that you can apply over your various social media platforms. We’ve talked about the best points to target when you are copywriting for Twitter, LinkedIn, and Facebook. Today, we will talk about copywriting for Instagram. What are the important points to target in this platform? 

    In this post, you will learn another three techniques to make your Insta captions more engaging. These tips will help you create compelling posts on all your social platforms as well. 

    Copywriting for Instagram

    Fast Facts:

    Instagram Audience: Positivity-seekers, influencers

    Instagram users are a positive bunch. They are looking for happy posts with upbeat interactions and good stories. Instagram is a very visual platform and it is also a great place for great copywriting. 

     

    Instagram Post Length: 138-150 Characters

    Instagram captions are longer than any other platform. They allow lengthy posts but don’t get carried away. The perfect caption length here is still just between 130-150 characters. Although this is the case, Instagram is a platform where its users post longer captions, almost like mini-blogs. And some are very successful in doing this. If you want to experiment with longer captions, this social media platform is the place to do it.

     

    Instagram Hashtags: 10-11 per post

    Instagram is the platform to get crazy over hashtags. The optimum number of hashtags you can use is 10-11 and you can use them to highlight words, get on with the trends, and make sure you show up on the search results. Generally, it’s preferable to separate your hashtags from your main caption. Some even put their hashtags on their post’s comment section. Hashtags on Instagram are almost like an additional list of keywords rather than being part of your photo caption.

     

     

     

    Instagram (and social media in general) is really all about engagement. Here are three techniques you can use to make your copywriting for Instagram more compelling, and will help drive engagement on all your social profiles if applied well.

     

    Be VISUAL

    It’s not something new when you see how the photos on Instagram posts often do not correlate to their captions. It’s like having the images and caption being made by different people. Or sometimes, the caption is just a direct description of what you can already see in the photo without adding anything new or relevant, which is basically pointless. To have good copywriting for Instagram, your caption must go hand-in-hand with your image. 

    Example: Canva

    Canva has a very visually and aesthetically pleasing feed, full of bright and detail-oriented photos. What particularly makes their posts stand out is that their images and captions work together. Their images include a little bit of copy that gets the viewer’s attention, giving them a sense of intrigue enough to prompt them to read the captions below it.

     

    Be a Storyteller

    In social media, storytelling is a very powerful marketing tool. And Instagram is the perfect platform for storytelling because it’s very visual and your caption for your posts can be a bit longer than any other. Copywriting for Instagram is made more enjoyable because of this.

    Example: Outdoor Voices

    This brand has a well-curated feed that tells snippets of what they are and what they stand for. Each caption has a relevance that goes along with the images and what’s really noticeable in their feed is that they value their audience. And their posts are varied so you can expect to get fresh content from them. As always, the number one tip when you want to incorporate storytelling in your marketing efforts is to focus on your customers. This is a clever way to showcase your product or service without making it all about you.

    There are several ways to improve your storytelling on your captions. But as long as you make it all about your audience, there’s really no way you can get it wrong.

     

    Make Spaces

    To make your long captions more inviting and readable, format your text and add spaces in between them. A huge chunk of text is boring and intimidating so people will rarely read the whole of it. Space out your sentences, this will make them more accessible and reader-friendly.

    Tool: Instagram Link Break

    This is one of those apps that does exactly what its name says. Type in your caption, add line breaks to space it out and copy and paste it to your post to make it more readable.

    This is a cleaner and more elegant way of typing your posts rather than using dots or dashes on each line.

     

    Instagram may be all about aesthetically pleasing visuals, but that doesn’t mean that you can just neglect your copywriting. In fact, the positive vibe and trend for lengthy captions make copywriting for Instagram fun as you can incorporate storytelling techniques and be more experimental with your captions.

     

    For more posts like this, check out our blog.

  • 9 Social Media Ideas for Startups Good way

    9 Social Media Ideas for Startups Good way

    9 Stunning Social Media Ideas for Startups

    In digital marketing, social media marketing is a powerful tool to utilize and develop. Big brands like Apple, Nike, and Starbucks play a big social media game and this is a huge inspiration to all business startups out there.

    Social media marketing is a powerful tool to utilize because in our digital world today, it’s what most people use nowadays. But as a Social Media Ideas startup, how do you come up with social media posts that will attract your audience’s attention?

    Here are 9 social media ideas for you to try out and experiment with. We’re sure one or more of these will work for you!

     

    9 Social Media Ideas for Startups

    Personalize your feed with personal videos or selfies

    Most brands like to keep their social media accounts strictly professional, only posting photos and videos that are related to their brand and aesthetic. Adding personal touches to your pages is a great way to create a personal connection with your viewers and followers. Just don’t go all out posting everything about your personal life. A selfie or a video showing what you do behind the cam every once in a while is fine. Find the balance so you won’t go overboard. These personalized posts will give your accounts a breath of fresh air.

    Social Media Ideas

    Post behind the scenes video stories

    Videos do well on social media platforms and one type of video to share is behind-the-scenes footage. This type of video is a great way to engage your followers. It will create a curiosity aura on your upcoming updates and will leave your viewers wanting more.

    Whether you’re shooting a new ad or launching a new product, a simple short BTS (behind the scenes) video can generate curiosity. Give your followers a little sneak peek of your company’s creative process and make them come back for more. You can Social Media Ideas startups. 

     

    Retweet, re-gram, and share posts that inspire you

    As a social media page, you’d want to find a balance between uploading your own product images and videos with other types of posts. Too much promotion will overwhelm your audience and you’ll want to provide them with some breathing space. To do this, you can opt to share and retweet others’ posts that resonate with you. These retweets and programs will be something different for your followers and it will be less of an effort for you as well.

    Find some good quotes and share them on your page. Find posts that inspire you from your feed, whether it’s from the industry you’re in or just from any other topics that relate to what your brand stands for.

    You don’t always have to be all serious and business all the time. You can share entertaining and interactive posts to make things light. This will show your followers that you are involved in the community and you can also tag them to feature them on your page.

     

    Make use of short stories and reels on Instagram

    Video content has become more popular over the years and social media platforms have incorporated having videos in them. Make use of these features because the truth is viewers love them. Instagram has short stories that disappear in 24 hours and this is a great way to share something that you don’t want to display over your feed like behind-the-scenes snippets, shoutouts, product unboxings, a day in the life stories, and more. You can also use reels to showcase more about your products, brand stories, and customer testimonials Social Media Ideas.

     

    “Tag-A-Friend” to enhance visibility

    People love sharing what they find online with friends and families by tagging them on those amazing posts. To enhance visibility and get more engagement, encourage your followers by posting “tag-a-friend” posts. These could be memes, quotes, gifting options, or anything interesting. Ask your followers to tag the first friend that comes to their minds in seeing this post. This is a great conversation starter and can boost your social media engagement and gain your page more visibility for Social Media Ideas.

     

     

     

    Have a consistent brand image Social Media Ideas

    It’s great to experiment with your social media feed but keeping it consistent will create a lasting impression on your audience. Whatever color, font, logos, or images you use, make sure that it has some element that relates and reflects your brand.

    Your brand image and voice should be consistent because this is how your followers will recognize you. In every post you share, make sure to always have visual elements that will make your audience see that it’s from your brand.

     

    “Ask me anything” Social Media Ideas

    Ask me anything is a trend is social media where you host q&a sessions with your followers for a time being. Whether you do it on Instagram, Twitter, Facebook, or any other social media platform, this form of a post is a certain way to increase your social media engagement. You get to interact and engage with your followers by answering what they are curious about.

     

    Post questions for followers in polls Social Media Ideas

    People love it when their opinions are valued and so running a quick poll over your social media accounts is a great way to get to know your followers. You can optimize this feature to know what your followers like, dislike, and more. You will get more knowledge about their perspective and what they prefer through polls.

     

    Host free giveaways

    When the word “free” comes across your feed, you will instantly be attracted to it and pause for a while. It grasps the audience’s attention and this is another way to gain you traction. Announce your giveaways on your social media pages to get more mentions and tags.

    Final Thoughts

    Social media is a fickle friend and if you don’t keep up on the trends, you will seriously miss out on wonderful marketing opportunities to improve your business. In churning out content for your accounts, keep trying new things and re-do the strategies that worked. It’s important for your pages to remain consistent yet versatile to show off your fun side.

    Post regularly and plan your social media calendar ahead so you have a consistent flow of content and keep your online presence alive. We hope these social media ideas inspire you to plan your content calendar today.

    Visit our blog for more articles like this.

  • Copywriting for LinkedIn

    Copywriting for LinkedIn

    Copywriting for LinkedIn

    In our last post, we talked about copywriting for Twitter. This one will be about copywriting for LinkedIn. You’ll learn three techniques to help you make your LinkedIn posts more persuasive. You will also find these tips to help you create persuasive posts that will lead to conversion not only on LinkedIn but on all of your social media platforms as well.

     

    The Basics

    LinkedIn Audience: Professional

    People use Linkedin for more professional purposes than any other social media. Your target audience here is as likely to be prospective employees as it is customers. There will also be a lot of B2B activity on this platform.

    LinkedIn Post Length: 50-100 Characters

    Linkedin posts can be longer than tweets, but surprisingly, the ones that get the most engagement are the shorter ones. Posts that tend to be on similar length to the optimum tweet length between just 50-100 characters do better. Though the posts themselves may be short, most generally link to blogs or videos that contain more in-depth information. 

    LinkedIn Hashtags: 1-2 per post

    Using hashtags in LinkedIn is similar to Twitter. Just using one or two per post is best. 

     

    Copywriting for LinkedIn

     

    There is so much competition on social media today so it’s extremely important to make your posts as persuasive as possible, and this is especially true on LinkedIn.

    Your LinkedIn post copy should be written to encourage readers to take the call to action. Once they’ve clicked the link through your website or landing page, or maybe watched your video, the post itself has done its job. Your focus will then turn to the next action you want your audience to take.

     

    Make a Connection

    One way to make a connection with your reader is to ask them a question. Asking a question is one technique you can make to persuade your reader to take you up on your CTA. As human beings, we’re hard-wired to respond to questions. We simply just can’t ignore them. Maybe it has something to do with our problem-solving nature because we find it difficult to leave questions unanswered. 

    Have a variety of posts. Alternate your questions between it being open and close. This way, you can work out what’s best for your audience and you can determine what leads to the most engagement. 

     

    Be More Specific

    When you make a post, always think about your target audience so you can make your copy more specific. Great copywriting is all about writing with your readers in mind. Make your posts more about them and less about your business.

     

    Complement your Content

    When you write a title for your blog posts or web pages, keep in mind on how it will look like on social media when it’s shared or posted. This may not always be at the front of your mind, but if you get a lot of traffic from your social media sources, it really should be. When you take our advice about keeping your posts short, the title of your blog posts should make up about 50% of your post’s copy. That’s why it’s important that your blog title and your post copy work well together.

     

    Copywriting for LinkedIn is all about writing persuasive post copy. And to do this, you’ll have to connect with your readers so that you can gently lead them into your marketing funnel.

     

    For more posts like this, check out our blog.

  • Copywriting for Twitter

    Copywriting for Twitter

    Copywriting for Twitter

    Writing effective copy on social media for your business can be challenging. In this post, you’ll learn three techniques to help you make your Twitter posts more concise. Copywriting for Twitter for your business does not have to be hard. These tips will help you create short and sweet posts on all your social platforms that will get you engagements and reach.

    Twitter Audience: News Seekers

    We can best describe Twitter users as ‘news seekers’. They are looking for topical information, fresh content, and insights into what’s happening right now. Twitter users scroll and when they find something interesting, that’s when they’ll engage in a post by either liking the tweet, re-tweeting it, or saving it in their bookmarks.

    Twitter Ideal Post Length: 71-100 Characters

    Multiple studies show that short posts between 71-100 characters get the most engagement on Twitter.

    Twitter Hashtags: 1 or 2 per post

    When it comes to hashtags, less is more. One to two hashtags per post will help you get into the current trends and highlight important content without interfering with your tweet’s readability.

     

    Copywriting for Twitter

     

    Keeping your post short is vital on Twitter. Here are 3 simple ways to do it.

    Say Goodbye to Flowery Words

    Condense your message into its shortest possible form. A great way to shorten your post is to cut out some of the descriptive and flowery words which are the adverbs and adjectives that modify the nouns. Your Twitter post should be straightforward and on the point.

    Break the Rules

    You can be a bit rebellious here and break a few grammar rules when copywriting for Twitter. Yes, rules on writing are important because they add clarity and make sure that you get your message across effectively. But there are certain rules that are outdated and breaking them can help make your writing more characterful and meaningful. 

    One writing rule that you can break on social media that’s really effective and often makes your post shorter, is to split long sentences into multiple shorter ones. 

    Highlight Keywords

    This quick tip involves hashtags, but it’s not about hashtag strategy, it’s a way of using hashtags to highlight important bits of text. And it can also help you shorten your posts. 

    On Twitter, and most other platforms, there’s no easy way of making your text bold or italic, or underlined. And that’s a challenge because it robs us of three really useful ways to highlight important text and make them stand out. But there is a way around it and that’s to make a keyword or phrase into a hashtag. When you do that, the hashtag is formatted in a different color and it stands out from the rest.

     

    Handy tools like Sprout Social have guides to tell you the optimum length for all the major social media platforms. They also have a tool where you can paste your post and get feedback on its length and number of hashtags. As great as these great features are, keep in mind that you should only be using them as a guide. 

    It’s good to mix long and short posts together on your feed, both for variety and because your more engaged readers will appreciate the more in-depth content at times.

    If you need the inspiration to help you craft short tweets, you can visit successful pages like Microsoft’s and Samsung Mobile’s Twitter feed. They are masters of keeping things concise. 

    Brevity is key on social media, especially copywriting for Twitter. When it comes to engagement, the optimum post length on every platform is likely to be shorter than you’d expect them to be.

     

    For more posts like this, check out our blog.

  • Copywriting Tips for Social Media Profiles

    Copywriting Tips for Social Media Profiles

    Copywriting Tips for Social Media Profiles

    Although some may still confuse as to how to succeed in this particular area, this post will give you solid copywriting tips for social media profiles and bios. 

    Writing for social media is similar to writing for any other marketing channel. You need to be clear on your audience, your brand voice, and your objective. And because of the way people consume social content, these things are even more vital on social media.

    A lot of us have social media on our phones and we scroll through everything half-distracted, not even registering half of what’s there. When you write for social, you’re writing for these casual scrollers and skimmers, not highly engaged readers. 

    If there is one thing you need to always remember to have great copywriting, it’s to always write with your readers in mind. What attracts these mindless scrollers is a post that’s about them and that addresses their problems, their needs, and their desires. 

    When you’re planning your content, keep in mind that the focus of your businesses’ social activity shouldn’t be your business, it should be your customers.

    Writing on social media tends to be more casual compared to other sorts of business communication. That’s mainly because people use social media to connect with friends, to socialize, to catch up on news, and for other non-work-related things. So naturally, a more informal, less business-like tone is expected and appropriate. 

    Space is a premium on social media. For your message to be effective, you to get it across quickly. Using abbreviations and breaking a few grammar rules are acceptable and useful to achieve this. 

    When choosing how casual to go on social is to determine your brand tone of voice. Your brand voice should be consistent and recognizable across all your marketing channels. Choose the right language to reflect your brand to achieve that.

    You need to have clear objectives so your social media copywriting will be successful. When it comes to your social media activity, you probably have several objectives and targets around engagement levels, click-throughs, and conversions. Assuming that the overall strategy is clear, the next thing to make sure of is to have a simply defined objective for each post. Your objective will probably be linked to a call-to-action, but not necessarily. Sometimes the objective of a post is just to make followers aware of something or remind them of a key message. 

    Here’s the important thing: a post should only ever have one call-to-action. Remember those skimmers and scrollers? And the limited time and space you have to get your message across? Unless you are absolutely clear what one action you want your reader to take after reading your post, your message will come across as confusing and will probably be ignored. 

    Important points to remember to have a solid foundation for social media success:

    • Know your audience
    • Use a more casual language as appropriate for your brand
    • Stick to one simple CTA per post. 

    Copywriting Tips for Social Media Profiles

     

    How to Write Social Media Profiles and Bios

    Bios are the snippets of text you see when you click through a social profile. They’re important because they will be the first impression that people will get of your brand. that’s why you need them to be accurate and engaging. 

    Start Strong with your Social Profile Name

    If your brand is very well-known, like Apple, or has a name that describes what it does or sells, like Carpet Warehouse, then you’ll want to stick to using just your company name here. However, if your company name does not describe what your company is or is not as well-known, being able to add a more descriptive word to your name on Instagram, Facebook or Twitter, can make you more quickly discoverable by people who are searching for both your company and your product or service.

    Get to the Point

    On Twitter and Instagram, the text needs to be very short. In that short space, you need to engage your target audience and persuade them to take action. So you need to be organized about it, you don’t need any fluffs or fillers here. 

    If you are struggling to perfect your company social media bio, try starting with this simple tried and tested formula. 

    • Start by saying who you help and how you help them. Notice that we’re focusing on the reader here and not ourselves. 
    • Explain what makes you unique. How are you different from other companies in your field?
    • Offer some proof, something that builds your credibility. This could be a membership of a professional body, it could be an award you’ve won or an impressive statistic, like the number of years you’ve been in business or the number of customers you’ve served. 
    • End with a CTA and attach a benefit to it. Give your reader a great reason why they want to take the action that you’re proposing.

    Banish Bloat

    On Facebook and Linkedin, the character limit for your bio is longer, but that doesn’t mean you should use all of them. I strongly advise you not to. Banishing bloat and keeping all your social media bios to the simple formula shown above will make your message clearer and your CTA more persuasive than if you try to stuff in too much information this early in your relationship with your reader. 

     

    For more posts like this, check out our blog.

  • 13 Ways to Get More Instagram Followers

    13 Ways to Get More Instagram Followers

    In this post, we will be talking about ways to get more Instagram followers. If you are interested to learn more about growing your brand on Instagram, then continue reading!

    With over a billion monthly users, Instagram has become one of the most competitive platforms to grow your brand and boost your following. Fortunately, we have curated a list of 13 ways to get more Instagram followers for you to follow!

    There’s is no step-by-step guide by the book to grow an Instagram page, but these practices will help you reach a wider audience and gain new followers.

    13 Ways to Get More Instagram Followers

    Use the Right Hashtags

    The goal of every brand on Instagram is to gain recognition and to attain that, one must engage with your current audience consistently while also growing your number of followers at the same time. Posting interesting, engaging, and shareable content will satisfy that goal, however, in order to begin growing your following, you’ll find that using hashtags in your photos is essential. Hashtags will make it easier for people to get to your content as they search for something specific.

    Just like on Twitter, users choose certain hashtags that are currently popular and discoverable. This will more likely reach new users and thus will grow your reach. However, popular generic hashtags will now help your brand out. What you want is to use the right hashtags that are relevant to what your post is about.

    Do the appropriate research to find the relevant hashtags for your photos that not only describe your brand but are also being searched for on Instagram. 

     

     

    Write Great Captions

    Instagram is a visual platform and it used to be all about visuals. But with the release of the new keyword search feature, captions have become important as well. Long captions were popular in the last year and it seems like it’s not going away this year.

    Sharing a lengthy caption will give more insights to your followers about your post rather than just merely showing them a photo. Having great captions can be an advantage especially when it comes to raising awareness for social causes that you care about.

    When you share more thoughts with your audience, you are building a stronger community. An increase in engagement will improve your post’s performance in the Instagram algorithm and can help you gain more followers.

    Post at the Right Times

    Aside from including the right hashtags on your posts, posting them to Instagram at the right times will largely affect your content’s performance. To do this effectively, you’ll have to analyze what has and has not worked for you in the past. Study your insights and detailed analysis of your posting history and engagement.

    Promote Your Instagram Account on Your Website and other social media platforms

    Cross-promoting your Instagram on other platforms can also help you gain new followers. Aside from promoting your Instagram on your website, link them to your TikTok and Pinterest, too. These platforms have very active users and when they happen to your profile, users will almost always have the tendency to click the links found in it.

    Other platforms you can promote your Instagram include email newsletter, podcast, Twitter, Facebook, and YouTube!

    Optimize Your Instagram Profile for Search

    This Instagram hack is very under-utilized and you should definitely try this out this year! Six English-speaking countries including the UK, US, Ireland, and Canada, will be able to search the platform using keywords – a huge game-changer!

    Posts with captions, names, or bios that feature the keyword that’s been searched will show up, even those that don’t have a hashtag.

    Plan your content, organize them, and optimize your Instagram bio and posts for search by adding keywords that are relevant to your posts.

    Create authentic shareable content

    Authenticity is key on Instagram when you want to grow your following. One of the best ways to reach audiences is by creating both engaging and shareable content. When people share your content, they are spreading your message across their followers.

    When your posts are shared, it will get engagements that will help raise your post on the Instagram algorithm. It might also be featured on the explore page if there’s enough engagement!

    A simple click of the Share button makes a difference for a brand’s post, so be mindful of the content you put out and create more meaningful and shareable content.

    Post Consistently

    People have short attention spans and most won’t follow you for what you have already posted in the past but for the promise of your possible posts in the future. Your audience will be interested in what they are gonna get if they are going to click that follow button.

    Having a feed that shows consistency will have a big impact on possible followers.

    Use Geotags to Boost Local Discovery

    Another technique you can incorporate in your post is to geotag it. Make your Instagram posts and Stories discoverable by tagging your location or the city you are in. Locations have their own feed and story, as well as hashtags when you add them in your posts.

    Geotagging can benefit local businesses the most by posting regularly to these feeds and engaging with the posts that are also tagged in the same location.

    Hop on Trends

    Trends come and go, but it doesn’t hurt you when you follow the train and hop on the bandwagon. When the opportunity is there, you can align your content to the trending topics and this can improve and increase your discoverability and engagement.

    By hopping on trends that connect to your brand, you can widen your brand awareness and reach more audiences. Be sure to engage back and join in conversations authentically.

    Run a Giveaway

    One of the best and easiest ways to gain followers on any social media is by hosting a giveaway.

    The best comments to get on any social platform are people tagging their friends to see your post. This not only helps with your engagement but also improves your performance that will boost your post on Instagram’s algorithm. Each tag will bring you a new audience that will likely be a new follower. And the best way to encourage this behavior is by running a giveaway.

    Take Advantage of Instagram Live

    Going live is all the rage these days. In running a marketing strategy on any platform. Live videos brought a way to make it possible for audiences to engage with brands in real-time.

    When you start a live, your followers will be notified and when you finish your broadcast, you can upload it on your IGTv so that those who missed it can still watch it.

    Instagram lives are interactive and your viewers can comment while you are streaming. Acknowledge them as much as possible and find a way to get them to participate with you.

    Work with micro-influencers

    In 2021, working with micro-influencers is one of the best ways to incorporate in your marketing strategy if you are looking to reach new audiences. Partnering with influencers who have 10k-100k followers has the potential of tapping into a really engaged audience.

    Be more inclusive and diverse

    Being inclusive and diverse isn’t just the right thing to do, but also a great way to drive your engagement and follower count. This will then strengthen your brand’s relationship with your community.

    Begin including subtitles to your video content so that people can understand what it’s all about even without turning on the audio.

    Partner with more diverse content creators and show support for social causes in your area.

    Doing these things will humanize your brand and increase brand loyalty. This will definitely increase your engagement and following!

     

    For more posts like this, check out our blog.

  • What is TikTok Marketing?

    What is TikTok Marketing?

    What is TikTok Marketing?

    The popularity of Tiktok has surprisingly exploded out of nowhere and has become the third most downloaded app in 2019 surpassing Facebook and Instagram. What is Tiktok (and Tiktok marketing) and what makes it so famous that people, especially the younger generations, have become addicted to it? 

    Tiktok: A Short-Video Sharing Platform

    Tiktok is a video-sharing social network that’s only available on mobile. It allows its users to record up to 60-second videos that are on vertical display. Tiktok users are given many options to video editing tools including filters, effects, texts, timers, and different music and audio options. Recording, editing, and uploading videos on Tiktok is simple and easy, and very user-friendly. 

    Viewers then have the option to like, comment, and share the videos they see in their For You dashboard.

    The History

    The Tiktok we all use today is the combination of two platforms – musical.ly and Douyin – the Chinese version of Tiktok. In 2017, muscial.ly was acquired by ByteDance, the owner of the Douyin App and the parent company of Tiktok. ByteDance retained Douyin in mainland China and relaunched musical.ly to the rest of the world as Tiktok.

    Why Market in Tiktok?

    As of today, Tiktok has about 500 million monthly active users with more than 90% of its users who log in multiple times a day. This is a great number of audience you wanna introduce your brand across!

    Marketing in this platform with its sensational growth has become a buzz in the digital marketing world. And with over 1.5 billion users, anyone can see why it has the potential to be a great marketing tool for your business!

    Although this app leans towards marketing to young people, it is not to be underestimated. This marketing tool is the perfect platform for budding businesses that are looking for a huge audience. With great content, viewers will undoubtedly share your videos and tell their friends and family about it, widening your reach and increasing brand awareness!

    Tiktok Marketing

    Because of the reach and exposure that Tiktok can provide, marketing in this platform will definitely help increase brand awareness, if not sales.

    If you can make content that appeals to Tiktok users and reach more people on the “For You” page, you will quickly boost your brand awareness and perhaps your other social media following.

    Tiktok Marketing Tactics

    Here are ways how you can use Tiktok to your business’s advantage:

    Tiktok Influencers

    Like other social media networks, Tiktok has users with a huge following and is growing in popularity for brands. The influencer you work with will find a way to incorporate your brand message in their content to possibly bring attention to it from their viewers. It’s important to note that when working with an influencer, it’s best to let them decide how to introduce your brand to their followers. Yes, you are more knowledgeable about your product but the influencers know best how to tell it to their avid viewers.

    Brand Challenges

    Challenges are very popular on TikTok, it provides its users regular content ideas for their followers. Usually, these challenges are given a hashtag name to make them easy to find. Trending challenges have a higher probability to end up on Tiktok’s Discover and For You page giving you more reach and possibly engagement.

     

    What is TikTok Marketing?

     

    Tiktok In-Feed Ads

    These paid ads will pop up in between user videos and will allow a brand to showcase what they have to offer. The ads are skippable which won’t bother the users and are fully customizable and provide click-through rates, total views, and viewing time that you can trace.

    Tiktok Hashtags

    Just like how it works on Instagram and Twitter, hashtags in TikTok are used to categorize videos and help users find relevant content. Putting in hashtags in every video you post is recommended. 

    The best way to understand this sensational social network is by trying out the app yourself. Research. Do experiments. Lurk. The more immersed you are in the platform, the better you understand how it works. 

    As a marketer who understands the importance of reach, TikTok is a platform that works to improve post reach like no other, and it’s the key marketing benefit of TikTok.

  • Advantages of Social Media Marketing for Small Business

    Advantages of Social Media Marketing for Small Business

    Advantages of Social Media Marketing for Small Business

    90% of marketers claimed that using social media for their businesses have generated multiple advantages for their company’s exposure, brand recognition, website traffic, and sales. Social networks are now essential for every marketing plan and strategy, and the advantages of social media marketing for small business are great that anyone who is still not doing this is seriously missing out. 

    With how our world is today, it’s easy to see how social media is a key element for success in any marketing plan. And many have already embraced and implemented social media in their strategy. However, there are still many others who are uncertain about its benefits and effectiveness. If you are one of those people, this post will help diminish your confusion and explain the benefits and advantages of social media marketing for your business.

    It Increases Brand Awareness

    Using social media is the easiest and most cost-effective digital marketing method when you want to get your brand across your target audience. Social media can increase your brand visibility and recognition greatly since you can engage with a broader audience compared to traditional marketing. 

    Create social media profiles for your brand or business and interact with other people who you think are into your niche. Spread your pages to your employees and business partners and get them to like and share them with their friends. Having people engage with your page and its content will increase brand awareness and begin building your business’ reputation. 

    Invest a few hours a week to improve your social networks to increase their exposure. With regular use, it can generate a wide audience for your business over time.

    Drive More Traffic To Your Website

    Without social media, your inbound traffic will only be from people who are familiar and already know about your business. If you are not using social media, it will be more difficult for you to reach other people outside your loyal customer circle. 

    Social media posts provide an opportunity for people to find your website’s new content. Every social media profile you have will be a gateway to your website, and every new content you post is another opportunity to acquire new customers. 

    Social media has a lot of varied users from different backgrounds, behaviors, and needs. By marketing your business on social media, you can open your company to a wider variety of audiences all around the world.

    Helps You Understand Your Audience Better

    Social media platforms like Instagram and Twitter are effective marketing tools because you get to interact with your customer base. Seeing their posts and reading their tweets will gain you insights into what their daily lives and consumer behaviors look like. You’ll know the products they are buying, the hobbies they have, the kinds of posts they like to share, and the website they frequent.

    This information is marketing benefits. Understanding your customers will help you create better content which will lead to more traffic, sale conversions, and even refine your product strategy.

    Advantages of Social Media Marketing for Small Business

     

    Boost and Improve your Search Engine Rankings

    SEO is very important when you want to achieve higher page rankings and gain more traffic to your website. While social media does not increase your search engine rankings directly, using social media will improve it over time.

    Everyone today uses Google to solve and find information for their problems. If your website is not at the top of the page, you need to work on your SEO strategy. To get the best chance of ranking better through the use of social media, make relevant and compelling content that integrates your targeted keywords. Having these high-quality pieces of content will make your social media profiles credible and your followers will highly likely to share and like your posts.

    Have Better Customer Satisfaction

    Social media is all about networking and connecting with other people. Through these platforms, your company will have a voice and that is important in personalizing and humanizing your brand. Consumers appreciate it when they know that they receive personalized responses from the comments they send rather than getting automated messages. Acknowledging the comments you get will show that you care about your audience and that you aim to provide them with the best consumer experience.

    Higher Conversion Rates

    With the increased visibility thanks to social media, your brand or business will be able to gain more opportunities to convert viewers into customers. With every blog post, photo, or video you post, you can lead viewers to your website and increase your traffic. 

    When brands are interactive through sharing new content, commenting, and posting updates on their social media platforms, it personifies their business. And people very much prefer to do business with other people, rather than a faceless company. Taking time to build a relationship with customers will highly show a positive result in sales. 

     

    Builds and Improves Brand Loyalty

    In business, it is necessary to develop a loyal customer base. As customer satisfaction and brand loyalty go hand in hand, it’s essential to regularly engage and interact with your customers to develop a bond with them. With social media, you can build your brand’s rapport when you communicate and engage with your audience. 

    Establishes your Authority in the Industry

    Social media will help you demonstrate your expertise in the field and establish your authority in your industry. When consumers see your brand posting original content on social media and replying to customers, it will increase your company’s credibility. By answering questions and sharing relevant information, you can show your leadership in your field.

    Satisfies customers are eager to spread the word about their experience with a brand and social media is the platform they turn to express their thoughts. To be mentioned by customers will be adding value and authority to your brand. This will help your business gain more in terms of relevance and value.

    This Marketing Method is Cost-Effective

    One of the many advantages of social media marketing is its cost-effectivity. As part of your advertising strategy, you will probably decide to boost some social media posts. By boosting the right ones, you can bring in a great amount of traffic at a fraction of a cost compared to Google ads. Any paid promotions on social media are relatively low compared to other marketing tactics. If you decide to use paid ads, start small. Experiment with the parameters of your promotion. As you get to know more about your audience, you can fine-tune your strategy and increase your budget gradually. 

     

    Today, no other marketing tool plays a bigger role in influencing your brand perception than social media. If your business doesn’t have one already, it’s time to get on the bandwagon. Build your community and regularly interact with your audience. Improve your brand’s image and give your brand the recognition it deserves. With consistency and the right social media marketing strategies, your business will have increased traffic, better search engine page rankings, improved brand loyalty, and more!