In this post, we will be talking about ways to get more Instagram followers. If you are interested to learn more about growing your brand on Instagram, then continue reading!
With over a billion monthly users, Instagram has become one of the most competitive platforms to grow your brand and boost your following. Fortunately, we have curated a list of 13 ways to get more Instagram followers for you to follow!
There’s is no step-by-step guide by the book to grow an Instagram page, but these practices will help you reach a wider audience and gain new followers.
13 Ways to Get More Instagram Followers
Use the Right Hashtags
The goal of every brand on Instagram is to gain recognition and to attain that, one must engage with your current audience consistently while also growing your number of followers at the same time. Posting interesting, engaging, and shareable content will satisfy that goal, however, in order to begin growing your following, you’ll find that using hashtags in your photos is essential. Hashtags will make it easier for people to get to your content as they search for something specific.
Just like on Twitter, users choose certain hashtags that are currently popular and discoverable. This will more likely reach new users and thus will grow your reach. However, popular generic hashtags will now help your brand out. What you want is to use the right hashtags that are relevant to what your post is about.
Do the appropriate research to find the relevant hashtags for your photos that not only describe your brand but are also being searched for on Instagram.
Write Great Captions
Instagram is a visual platform and it used to be all about visuals. But with the release of the new keyword search feature, captions have become important as well. Long captions were popular in the last year and it seems like it’s not going away this year.
Sharing a lengthy caption will give more insights to your followers about your post rather than just merely showing them a photo. Having great captions can be an advantage especially when it comes to raising awareness for social causes that you care about.
When you share more thoughts with your audience, you are building a stronger community. An increase in engagement will improve your post’s performance in the Instagram algorithm and can help you gain more followers.
Post at the Right Times
Aside from including the right hashtags on your posts, posting them to Instagram at the right times will largely affect your content’s performance. To do this effectively, you’ll have to analyze what has and has not worked for you in the past. Study your insights and detailed analysis of your posting history and engagement.
Promote Your Instagram Account on Your Website and other social media platforms
Cross-promoting your Instagram on other platforms can also help you gain new followers. Aside from promoting your Instagram on your website, link them to your TikTok and Pinterest, too. These platforms have very active users and when they happen to your profile, users will almost always have the tendency to click the links found in it.
Other platforms you can promote your Instagram include email newsletter, podcast, Twitter, Facebook, and YouTube!
Optimize Your Instagram Profile for Search
This Instagram hack is very under-utilized and you should definitely try this out this year! Six English-speaking countries including the UK, US, Ireland, and Canada, will be able to search the platform using keywords – a huge game-changer!
Posts with captions, names, or bios that feature the keyword that’s been searched will show up, even those that don’t have a hashtag.
Plan your content, organize them, and optimize your Instagram bio and posts for search by adding keywords that are relevant to your posts.
Create authentic shareable content
Authenticity is key on Instagram when you want to grow your following. One of the best ways to reach audiences is by creating both engaging and shareable content. When people share your content, they are spreading your message across their followers.
When your posts are shared, it will get engagements that will help raise your post on the Instagram algorithm. It might also be featured on the explore page if there’s enough engagement!
A simple click of the Share button makes a difference for a brand’s post, so be mindful of the content you put out and create more meaningful and shareable content.
Post Consistently
People have short attention spans and most won’t follow you for what you have already posted in the past but for the promise of your possible posts in the future. Your audience will be interested in what they are gonna get if they are going to click that follow button.
Having a feed that shows consistency will have a big impact on possible followers.
Use Geotags to Boost Local Discovery
Another technique you can incorporate in your post is to geotag it. Make your Instagram posts and Stories discoverable by tagging your location or the city you are in. Locations have their own feed and story, as well as hashtags when you add them in your posts.
Geotagging can benefit local businesses the most by posting regularly to these feeds and engaging with the posts that are also tagged in the same location.
Hop on Trends
Trends come and go, but it doesn’t hurt you when you follow the train and hop on the bandwagon. When the opportunity is there, you can align your content to the trending topics and this can improve and increase your discoverability and engagement.
By hopping on trends that connect to your brand, you can widen your brand awareness and reach more audiences. Be sure to engage back and join in conversations authentically.
Run a Giveaway
One of the best and easiest ways to gain followers on any social media is by hosting a giveaway.
The best comments to get on any social platform are people tagging their friends to see your post. This not only helps with your engagement but also improves your performance that will boost your post on Instagram’s algorithm. Each tag will bring you a new audience that will likely be a new follower. And the best way to encourage this behavior is by running a giveaway.
Take Advantage of Instagram Live
Going live is all the rage these days. In running a marketing strategy on any platform. Live videos brought a way to make it possible for audiences to engage with brands in real-time.
When you start a live, your followers will be notified and when you finish your broadcast, you can upload it on your IGTv so that those who missed it can still watch it.
Instagram lives are interactive and your viewers can comment while you are streaming. Acknowledge them as much as possible and find a way to get them to participate with you.
Work with micro-influencers
In 2021, working with micro-influencers is one of the best ways to incorporate in your marketing strategy if you are looking to reach new audiences. Partnering with influencers who have 10k-100k followers has the potential of tapping into a really engaged audience.
Be more inclusive and diverse
Being inclusive and diverse isn’t just the right thing to do, but also a great way to drive your engagement and follower count. This will then strengthen your brand’s relationship with your community.
Begin including subtitles to your video content so that people can understand what it’s all about even without turning on the audio.
Partner with more diverse content creators and show support for social causes in your area.
Doing these things will humanize your brand and increase brand loyalty. This will definitely increase your engagement and following!
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