Day: December 14, 2022

5 Useful Ways to Incorporate Video Marketing into your Business

Incorporate Video Marketing into your Business

Are you looking for ways to level up your small business’ digital marketing? Here are ways to incorporate video marketing into your business strategy.

We’ve talked about video marketing in our blog a couple of times. In this post, we will be talking about actionable steps on how to include videos in your content marketing strategy. You don’t need to have a director or a scriptwriter or a film crew. You only need your creative ideas and these video marketing tips.

Videos play an important part in digital marketing today. Most people prefer watching videos to reading a long all-text article to help them with their problems or even just gain information from something they’re curious about.

You can leverage this information to make your brand and company more appealing to your audience. Videos are effective in telling a story, building connections, and tapping into the emotions of your consumers.

With a solid video marketing strategy, you can build and establish trust with your audience and share your brand’s story in a. elaborate way.

Here are five (5) ways on how to incorporate video marketing into your business.

Tell Stories

A video is an excellent platform for storytelling. Take this opportunity to show off the behinds of what your brand is all about. Be creative and tell stories about the business’s history, your employer’s stories, some problems you encountered, or even a customer’s story. These will allow viewers to connect with you and put real faces behind the logo that they usually see.

Make How-To Videos

Showcase your products and address frequently asked questions about them in a video. Give your audience useful advice that they can apply to their lives. This is a great way to show your expertise and knowledge about your industry.

Repurpose Old Content into Videos Incorporate Video Marketing into your Business

Make use of the content already found on your website and make them into several videos. This is a great strategy to maximize the use of your old content. Update them and repurpose them into video format.

If you have blog posts and lists, you can convert them into video format and make them even more interesting. Make these articles into bite-sized information that is easy to digest and make them into 1-2 min videos that are shareable to generate engagement. Don’t forget to add calls to action at the end!

Create Short Videos for Social Media

Millennials and the younger generation flock over social media for news and updates so it just makes sense that you branch out your digital marketing to social media as well.

Make short and simple videos that will resonate with your target audience. People love pleasing visuals and this is the perfect opportunity for you to make engaging and shareable videos to garner views and engagement in social media.

Use Consumer-Generated Content Incorporate Video Marketing into your Business

An effective and affordable way to bring in new customers is by using customer-generated video ads. Nothing beats authenticity and people trust the opinions and reviews of previous customers before deciding that a product is worth a try. Incorporate Video Marketing into your Business

Ask existing customers for honest reviews about their experience with your products and services. Ask for photos or videos and let them share their testimonials about your brand. You can then use these materials for your video marketing strategy. Upload these on your Instagram stories or reels or IGTV, share them to your Facebook My Day stories, or even Twitter Fleets if that’s where your audience is.

These short videos will serve as social proof that can garner trust for your brand when people search for feedback from your previous customers. Incorporate Video Marketing into your Business

Breathe life into your marketing strategy and incorporate video marketing into your business. It may be time-consuming and you’ll have to make the effort to make your videos pop, but this is definitely worth your time.

Videos let your potential customers see what your brand has to offer and what it’s truly about. With this in your arsenal, you will also build an authentic relationship with your audience.

Still in doubt if video marketing is effective? Read Benefits of Video Marketing For Your Small Business.

December 14, 2022
Copywriting for Instagram

Copywriting for Instagram

Over the last two weeks, we’ve shared valuable copywriting tips that you can apply over your various social media platforms. We’ve talked about the best points to target when you are copywriting for Twitter, LinkedIn, and Facebook. Today, we will talk about copywriting for Instagram. What are the important points to target in this platform?

In this post, you will learn another three techniques to make your Insta captions more engaging. These tips will help you create compelling posts on all your social platforms as well.

Fast Facts:

Instagram Audience: Positivity-seekers, influencers

Instagram users are a positive bunch. They are looking for happy posts with upbeat interactions and good stories. Instagram is a very visual platform and it is also a great place for great copywriting.

Instagram Post Length: 138-150 Characters

Instagram captions are longer than any other platform. They allow lengthy posts but don’t get carried away. The perfect caption length here is still just between 130-150 characters. Although this is the case, Instagram is a platform where its users post longer captions, almost like mini-blogs. And some are very successful in doing this. If you want to experiment with longer captions, this social media platform is the place to do it.

Instagram Hashtags: 10-11 per post

Instagram is the platform to get crazy over hashtags. The optimum number of hashtags you can use is 10-11 and you can use them to highlight words, get on with the trends, and make sure you show up on the search results. Generally, it’s preferable to separate your hashtags from your main caption. Some even put their hashtags on their post’s comment section. Hashtags on Instagram are almost like an additional list of keywords rather than being part of your photo caption.

Instagram (and social media in general) is really all about engagement. Here are three techniques you can use to make your copywriting for Instagram more compelling, and will help drive engagement on all your social profiles if applied well.

Be VISUAL

It’s not something new when you see how the photos on Instagram posts often do not correlate to their captions. It’s like having the images and caption being made by different people. Or sometimes, the caption is just a direct description of what you can already see in the photo without adding anything new or relevant, which is basically pointless. To have good copywriting for Instagram, your caption must go hand-in-hand with your image.

Example: Canva

Canva has a very visually and aesthetically pleasing feed, full of bright and detail-oriented photos. What particularly makes their posts stand out is that their images and captions work together. Their images include a little bit of copy that gets the viewer’s attention, giving them a sense of intrigue enough to prompt them to read the captions below it.

Be a Storyteller

In social media, storytelling is a very powerful marketing tool. And Instagram is the perfect platform for storytelling because it’s very visual and your caption for your posts can be a bit longer than any other. Copywriting for Instagram is made more enjoyable because of this.

Example: Outdoor Voices

This brand has a well-curated feed that tells snippets of what they are and what they stand for. Each caption has a relevance that goes along with the images and what’s really noticeable in their feed is that they value their audience. And their posts are varied so you can expect to get fresh content from them. As always, the number one tip when you want to incorporate storytelling in your marketing efforts is to focus on your customers. This is a clever way to showcase your product or service without making it all about you.

There are several ways to improve your storytelling on your captions. But as long as you make it all about your audience, there’s really no way you can get it wrong.

Make Spaces

To make your long captions more inviting and readable, format your text and add spaces in between them. A huge chunk of text is boring and intimidating so people will rarely read the whole of it. Space out your sentences, this will make them more accessible and reader-friendly.

Tool: Instagram Link Break

This is one of those apps that does exactly what its name says. Type in your caption, add line breaks to space it out and copy and paste it to your post to make it more readable.

This is a cleaner and more elegant way of typing your posts rather than using dots or dashes on each line.

Instagram may be all about aesthetically pleasing visuals, but that doesn’t mean that you can just neglect your copywriting. In fact, the positive vibe and trend for lengthy captions make copywriting for Instagram fun as you can incorporate storytelling techniques and be more experimental with your captions.

For more posts like this, check out our blog.

December 14, 2022
10 Effective SEO Strategies to Increase Organic Traffic
10 Effective SEO Strategies to Increase Organic Traffic

In the digital world, the business landscape has become saturated and more competitive than ever. If you don’t make the effort to stay on top of the trends and be visible in search results, it will be a reason for a decline in your business. Here are effective SEO strategies to increase your organic website traffic.

10 Effective SEO Strategies

Improve Your Headlines

Appealing headlines are effective to attract viewers’ attention. It is arguably the strongest advertising feature of an article because it’s the first thing that readers will see in the search results.

You will need to make an effort to write engaging headlines to stand out from your competition and garner more clicks. Just make sure that you optimize your headlines for both the search engines and the users.

To optimize your article headlines, here are some tips to remember:
- Keep your headlines under 60 characters.
- Use a descriptive title.
- Place the keyword towards the end of the headline.
- Use eye-catching and powerful words to attract the viewer’s attention.
- Use numbers in your titles, it increases the chance of clicks.
Read: Effective Writing: How to Write an Irresistible Headline

Write Longer Content (at least 1,400 Words)

Google now prefers longer content as it tends to accumulate more backlinks which will translate to better rankings and drive more traffic. However, everyone can’t write 2k+ words in every blog post as it is time-consuming, intensive, and usually not necessary to all content.

When you’re struggling to generate 2k+ words of content, you can always look back to your old blog posts and refresh and expand them. Old content already has authority and by updating it and adding additional content, you can simply boost its performance in the search results.

Make Your Posts Easy to Read

Aside from writing quality content, to increase your organic traffic, you’ll need to further optimize your content for readability.

Make sure you write an enticing introduction that will talk about what your whole article is about. You also have to make sure that there are no typos and grammatical errors. Format your content into bite-sized pieces by writing shorter paragraphs so that it’s easier to read. Mix longer and shorter sentences together to create harmony through your paragraphs.

Use headers and sub-headers on your article so that skim readers can easily scan what your post is about. When you have a list of facts, ideas, etc, use bullet points to iterate them. Lastly, balance out your text-heavy content with photos and videos so you won’t overwhelm your readers.

Work on Your Meta Description

Meta descriptions are influential features in marketing your website pages in the SERPs. Construct your meta descriptions properly and make sure to include your keywords in them.

Make your meta descriptions precise yet exciting. Make it tempting so that you’ll attract readers, but also make it understandable for viewers to know about your page just by reading it. Write your description in under 180-160 characters.

Link From High Domain Authority Websites

Including a high DR and high-traffic website with similar audiences to yours will help your site. These links will draw relevant traffic and improve your site’s authority as well.

You can reach out to site owners to link to your web content or publish your guest posts on their websites.

This can take some time and effort but having relevant backlinks can help you improve your site’s traffic tremendously.

Increase Website Speed

Site speed is another important factor when it comes to website performance. It has also become a ranking factor so it’s important for your website to have a fast loading speed.

Google has many SEO tools to help you improve your website speed. Here are some tools to help your out:
- Page Speed Insights
- Test My Site
The best site speed is between 1-3 seconds.

Make Your Website Mobile-Friendly

77% of American’s have a smartphone and 79% of smartphone users purchase online using their mobile devices. Google has also gone mobile and now, it uses its mobile smartphone user-agent to crawl sites. Your website’s mobile version will be crawled and indexed first before the desktop version, so if you want your website to show up on the SERP, build and focus on your website’s mobile responsiveness and experience.

Write a Roundup Post

Round-up blog posts are popular because they are consolidated data about certain topics. People always turn to the internet to learn what’s the best of something.

It’s a great way to get different viewpoints and learn new things, it’s also one of the effective SEO strategies to improve your rankings and drive more traffic to your website.

Optimize For Image Search

Optimizing your website for image search is an excellent way to grab traffic from several sources. Consider taking care of your alt tags, file names, image sizes, image sitemap, and hosting your images on a CDN.

Here’s a helpful blog that you can read on image optimization.

Don’t Overlook Technical SEO

Your site’s technical SEO matters just as much as any other.
- Make sure that your site runs and loads on HTTPS so that Google can tag it as a secure page.
- Enable AMP (Accelerated Mobile Pages) for mobile.
- Correct your semantic markups as it helps Google understand your website more. Semantic markups are your HTML tags that will help emphasize the important information on your website. This includes your headings and sub-headings.
- Fix your broken links and 404 errors by redirecting them into working URLs.
SEO is ever-evolving and digital marketers and business owners need to keep up and adapt fast to keep your website afloat.

Spend time to learn the fundamentals of SEO, content creation, and copywriting so that you can improve your website performance gradually.

There’s a lot more to consider regarding SEO, but we hope that these effective SEO strategies we listed will help you and your website.
December 14, 2022