Day: June 14, 2022

7 Signs Your Company Needs to Hire a Good Digital Marketing Agency

Hire a Good Digital Marketing Agency

Looking for signs your company needs to hire good digital marketing agency? Read up!

Running a business, big or small, is tough and can be very challenging. When you start out, you’ll be managing the basic operations, finances, employee supervision, growing your business, and on top of that, you’ll also need to do marketing, both online and offline. With all of these on your plate, you’ll soon be overwhelmed and burnt out trying to juggle so many roles. hire good digital marketing agency

Outsourcing a big role can be a huge step and there will be concerns about working with a digital marketing agency.

If you are torn between hiring a digital marketing agency to help you out with your online presence and digital marketing strategy and just sticking with your in-house marketing team, here are some signs you need to know that your company is indeed in need of a digital marketing agency to work with.

7 Signs Your Company Needs to Hire a Digital Marketing Agency

You’re wearing too many hats. hire good digital marketing agency

Having too many interests is great, but doing everything by yourself can end up in a disaster. Juggling social media, web updates, content creation, visual media management, email marketing, lead generation, and other important business priorities will make you spread yourself too thin. It’s better to stick to what you’re good at and delegate other things to those who are more qualified. Focus on your strengths and reach out to digital marketing agencies to help you with your shortcomings.

Your website hasn’t been updated in two years or more.

If your website has been stagnant for a year or two, you’ll want to do a major re-vamping or even make a new website if you want to stay competitive. Search engines like Google now prefer websites that are mobile-friendly. Having a mobile-responsive website means your website scales to fit tablets, phones, and desktop screens and provide a seamless user experience across all devices that your audience might be using. If your website is not responsive, you will not only lose viewers but also a potential high Google ranking.

Your content is outdated and your traffic is declining.

If your website hasn’t been updated in the last two years or so, and/or if your traffic has been decreasing, this is a sign that your digital marketing isn’t as strong as you thought it was. In digital marketing, your website is your base. It’s where your leads should go and take actions that turn them into prospects and actual customers.

If your content is outdated, not only will your viewers lose interest, it can also hurt your Google rankings. So aside from having a mobile-responsive website, you also need to keep on updating it with fresh content.

If you find your website not working for your goals anymore, it’s a sign your company needs to hire a digital marketing agency. Having an experienced digital marketing team working for you can help optimize your brand’s marketing and help your website and business grow.

You’ve seen a decline in your sales or leads. hire good digital marketing agency

Have your sales dropped? Or maybe your leads? If you’ve noticed this trend in your business, it might be high time to hire a digital marketing agency to help you out. Hiring a digital marketing agency will help you develop an inbound marketing strategy to allow you to reach your target audience with actual content that they want to see.

You’re struggling to stay current on your social media platforms.

Social media is a vital part of your digital marketing strategy and if you are struggling to get more followers and engagement on your socials, it might be because there’s something you’re not doing right.

Successful social media campaigns rely on compelling, unique, and fresh content ideas that interest your audiences and potential buyers. hire good digital marketing agency With better content, you’ll have more traffic, engagements, and leads.

If you’re struggling with your social media presence and you don’t know how to fix it, it’s a sign to get a digital marketing agency to work with you.

You don’t know what key analytics are. hire good digital marketing agency

As a business owner, metrics and analytics should be a priority because this is how you measure how much you’ve improved. If you don’t measure your website analytics and your social media engagements, you are failing to note what your audiences are interested in. Digital marketers test, track, and analyze their implemented strategies to help them determine which works and which does not.

If you are not tracking your site metrics and are not looking at how leads find you regularly, it’s a sign your company needs to hire a digital marketing agency to help you with the analytics aspect.

Your in-house team lacks digital marketing skills.

You might be an expert when comes to running your company and making your products. However, digital marketing is a different skill set to learn, and while it’s great to learn its many tips and tricks so that you can do it by yourself, you’ll be investing more time and effort in it rather than focusing on what you’re really good at. hire good digital marketing agency With that said, it’s a smart move to look for and hire professionals in this field for efficiency.

Read: 5 Reasons Why You Should Work With A Digital Marketing Agency

Now that you know the signs your company needs to hire a digital marketing agency, you’ll be able to determine if these are applicable to you. Once you’ve determined that you need to hire a digital marketing agency, the next step is to find the right one that can work with your goals in mind and help support you to achieve them.

Ask them the right questions and get to know their experiences, strengths, and processes.

VE Digital is a digital marketing agency that specializes in web design and development. For your digital marketing needs, you can contact us today.

June 14, 2022
Facebook Marketing Tips for your Small Business
Facebook Marketing Tips for your Small Business

Facebook is one of the most powerful social media networking sites today, and using it to market your business is a decision any marketers will approve. As Facebook has become one of the leading advertising platforms in social media marketing, it’s becoming more challenging to rise in it, especially when you don’t have the biggest budget as bigger advertisers do. But don’t let this discourage you from taking action to improve your efforts. Here are useful and effective Facebook marketing tips for your small business.

Make Your Cover Photo Pop

When people land on your Facebook page through redirects or links, you have the chance to wow them at first glance. Your cover photo is the first thing that viewers will see – it the best marketing tool you have and it’s free!

Connect your brand story, services, and unique selling point on your cover photo. Utilize that space smartly and tell an intriguing story that will wow your audience.

Post with Intention

Small businesses need to be more mindful when it comes to communicating with their audiences. Today, we cannot just simply post anything we like on Facebook and hope that everyone will see it. We need to compose messages with intentions and then decide if this post should be boosted with a budget. Use the Facebook Insight tool to determine a good posting rhythm and a mix of content that works well with your audience.

Go On Lives

Facebook lives and lives from other platforms enable you to come to an almost face-to-face interaction with your audience. If you are looking to connect with your fans and followers, Facebook Lives can get you results. This can also boost your engagement!

Plan and choose a subject to focus on in advance for your live broadcast. Make your title as attractive as possible because this is what people will see in their notification boxes once you go live. Make sure your audio setup is great and that you end your life with a call-to-action.

Here are some ways you can engage with your audience by using Facebook Live:
- A look through your company’s behind-the-scenes. Take your audience t an adventure to discover how your brand comes to life. Take them to your office, store, or anywhere related to your business.
- A live Q&A session is a good idea. You can answer anything your followers ask you in this broadcast. You can even ask for questions before the broadcast goes live.
- A how-to video can be very helpful and insightful to further engage with your fans and let them crave for more of your content.
Join in Facebook Groups Related to your Brand

Aside from Linkedin, you can also do business networking online via Facebook groups. There are countless Facebook groups in different industries, professions, and interests. To join these groups, you can use your account or your business page account. Engage in the conversations in these groups. The more your name is recognized, the more you will be recognized as an industry leader and authority. Be careful not to come across as a hard-seller in your discussions, this is the biggest turn-off to your potential customers.

Create Your Own Group

When you can’t find the ideal group that you are looking for, you can create your own. This group will allow your members to exchange valuable information related to your industry and business. You can publish useful articles and create discussions among your group. However, don’t use this group for promotional purposes, otherwise, people will get discouraged and wouldn’t want to interact with your hard-selling.

Update your Facebook Story

Using the story feature on Facebook makes your business page more casual and more friendly. The content in these stories does not necessarily have to be about company news. They can be fun photos and questions that can generate engagement from your followers. Post stories that can attract your followers to click through and view your profile.

Use Your Facebook Page to Improve Customer Service

Social media is a great tool to connect and engage with your target market. A small business’s relationship with its customers is everything and using Facebook to deal with this will be very helpful. Customers expect an immediate response to their inquiries and this platform is ideal to reply to those queries almost instantly without having the use of bots. This will garner positive reviews from your customers.

Put Your Business on Facebook’s Maps

If your business has a physical location, this feature becomes very useful. Your customers can opt to “check-in” at your store and post it on their timelines. This will display your shop’s location and Facebook business page. Encourage your customers to tag you on their photos by offering them discounts or points every time they visit. This can increase the visibility of your brand towards potential customers that are friends and acquaintances of your existing customers.

Facebook is more powerful than you think. Marketing in this platform will guarantee improvements in awareness, engagement, and lead generation when you know how to target specifics. Keep your audience in mind when creating content and using these tips. After all, it is them you are looking to attract and persuade.
June 14, 2022
7 Easy Habits to Improve Productivity

7 Easy Habits to Improve Productivity

Wanting to be more productive at your work? Continue reading because we have seven tips to easily improve productivity!

Gone are the days when the only distraction from work is a ringing landline or another person trying to get you in on the latest gossip. In our modern world today, distractions are everywhere. There’s that familiar ping of notifications on your phone that’s either a new Twitter interaction or a new email, or both. There’s that intriguing new series on Netflix calling your name to binge-watch it or a new video from that famous vlogger you’re following.

Lately, being focused on work and staying focused is a challenge. Here are 7 easy habits you can incorporate into your daily life to develop and increase your sense of productivity.

7 Easy Habits to Improve Productivity

Start the day on a positive note.

How you begin your day will mostly set the tone for the rest of your day, so it’s best to start it on a positive note. Right when you wake up, think up of happy thoughts. Dedicate about 10 minutes to get your mind working before diving into work mode if that’s what you’ve been doing in the past.

You could get yourself a cup of coffee, read a chapter of a book, meditate, do yoga, play with your pets, or even do your hobbies like knitting or drawing. Do things that will likely put you in a good mood. This way, you’ll set up the whole tone of your workday because you have conditioned your mind to be at ease and happy.

Avoid and minimize distractions.

What distracts us most these days is the internet and social media. Deny it however you can, it’s the truth. What’s more distracting is when your phone is constantly pinging with endless notifications. To avoid these distractions, it’s best to turn off your notifs or put your phone in silent when you are working. You can use Pomodoro apps to help you with this like Forest and the like. This will help you stay focused on your tasks and once you’re done, you can then reward yourself to check your notifications.

Do the hardest tasks first.

Putting off something that’s hard and challenging for us to do is easy and tempting. This is exactly what we should avoid because it will just end with us procrastinating and doing the work poorly just to meet the deadline. Instead of procrastinating, doing the hardest tasks will improve your work productivity. You can do a better job on it, too, as you won’t have time constraints.

Finishing up the hardest take on your to-do list will free up more mental energy so you can do more engaging tasks, and will be a lot less stressful at the end of day.

Take Breaks From Work.

This tip will seem counterintuitive when you are trying to be more productive, but taking a few breaks from work is essential. Nobody can work eight hours straight with the same energy and vigor without stretching or taking water and bathroom breaks. Working without breaks is just a recipe for burnout. Treat yourself like a phone battery that needs to be recharged when the juice is already spent.

Eat your lunch away from your desk, take a walk to move around, stretch, and get your blood flowing. Doing these things will help refresh your mind and will improve your creativity.

Stay hydrated and eat, eat, eat.

Always have a tumbler or a glass of water beside you so you can keep yourself hydrated throughout the day. Avoid getting dehydrated because this will negatively impact your cognitive function, brain performance, and energy levels. You can also munch on fruits and vegetables that have a high water content to have an added boost of hydration.

And as you know, food is the sustenance you need to give you energy and keep your body going. So it’s imperative that you eat proper meals every day. Make sure to have a balanced meal of proteins, good carbohydrates, and minerals. Avoid fatty and junk foods because these will make you sluggish and lazier.

Set deadlines.

Without deadlines, tasks will simply be left unfinished and forgotten until you need them. If your job doesn’t have actual deadlines for your tasks, you can create them instead so you can stay on top of your game. Setting realistic deadlines will give you the mindset that you need to get the job done as soon as possible. Make it a habit so that you can create a good workflow.

Get Sufficient Sleep.

Most people neglect the importance of having enough sleep. Remember that we are just humans and we need ample rest to have the energy to tackle the issues of tomorrow. Get enough sleep so that you will feel refreshed and energized the day after.

It can be a challenge to change the things that you’re already used to but habits are not impossible to break. You can modify them and improve them gradually. Practice these tips and insert them into your routines to get the maximum advantage and improve productivity.

For more articles like this, visit our blog.

June 14, 2022
5 Reasons Why You Should Work With A Digital Marketing Agency

Work With A Digital Marketing Agency

At this time of the world when COVID19 is still existing and maturing, uncertainties still fill up everybody’s calendars. The world continues to revolve and we are still unsure of what will happen in the future. Despite the setbacks we’ve experienced in the past year, there’s one thing that is for sure and that is how digital marketing has made a vast difference for every business in the world.

Today, every business (big or small) needs to have one form or another of digital marketing to improve their reach and get new customers. Most businesses, though, are still not aware of how to approach going online and digital, and that is why hiring a digital marketing agency can be the best thing you can do for your company.

Sometimes, it’s a debate if having an in-house marketing team is enough or hiring a digital marketing agency would be best. And it is crucial to weigh out the pros and cons before making the final decision. That’s why we’ve listed 5 reasons why you should hire and work with a digital marketing agency.

Why Work With A Digital Marketing Agency?

If you are new to the business, hiring a digital marketing agency may be a bit intimidating. It may feel like a big step because you’ll need to consider a lot of things before making the decision and you’ll have to look for the best fit for you. You’ll also have to think about the cost before outsourcing anything.

With these concerns in mind, here are some reasons why you should work with a digital marketing agency.

Specializes in Online Marketing Services and have Expertise in Specific Skills

When you work with a digital marketing agency, you get to work with a team of people with different specialties. You get access to different skills that will benefit your company.

Marketing is vast and there’s a lot to cover. With a digital marketing agency behind you, you can tap into their skills and knowledge. You can use their expertise in SEO, PPC, graphic design, content creation, social media marketing, and many more.

Have Deeper Understanding and Knowledge

People who specialize in digital marketing spend a lot of their time updating and upgrading their knowledge, understanding, and skillsets. They get regular training and experience as they deal with clients on a daily basis and this can never be matched by an in-house marketing team.

This gives digital marketing agencies the advantage because they have more in-depth knowledge and expertise in this industry. And the bonus part is they might already have worked with your clients before.

Have Access to Resources You Don’t Have

When you are still growing your business, you may not have the budget to hire a skilled and full-time digital marketeer to join your team, but you may be able to outsource and afford to work with a digital marketing agency. Yes, it will cost you, but when you realize how much you gain from the service, you’ll be surprised at all the resources you’ll have access to.

To give you an idea, here are a few of the resources we’re talking about: content research tools, SEO optimizers, grammar and plagiarism checkers, automation tools, educational courses, web development tools and plugins, and so many more. These tools are paid monthly or yearly and if you hire a digital marketing agency, you’ll have access to the tools they use. You can always run marketing campaigns on your own, but navigating through something you’re unfamiliar with will take you much longer and cost you more.

Another justification for hiring an online marketing firm is the ROI. The ROI of hiring a digital marketing agency can cover its cost especially when you get to tap into a new market that you may not have been able to reach otherwise.

Flexibility and Improved Perspective

The difference between an in-house marketing team and a digital marketing agency is how the latter can provide you with flexibility and a new perspective.

Online marketing firms will easily be more flexible to shift with your strategy when you need to tap into a new marketing channel to get to your target audience. They can help you solve your problems quickly and having a diverse team will get you more perspective to come up with creative and effective solutions.

Agencies Will Get The Job Done

Down to the last and one of the best reasons to work with a digital marketing agency is their ability to get the job done. Whatever marketing needs you to have, with a dedicated team, it will be done.

Having a digital marketing agency working with you is a sure way to get your goals and projects completed on time.

Final Thoughts

Digital marketing agencies work remotely and outsourcing will allow your business to hire someone without the need to bring them into your space which can also save you time and money. Overall, working with an online marketing firm will not only save you time and money but can also provide you new ideas and perspectives, and help you achieve those to get your desired results.

Look for a reliable agency that will support your growth and work with your goals in mind.

Want to learn more about digital marketing? Talk to us. VE Digital is willing to help you!

June 14, 2022