Day: April 14, 2022

Advantages of Social Media Marketing for Small Business

90% of marketers claimed that using social media for their businesses have generated multiple advantages for their company’s exposure, brand recognition, website traffic, and sales. Social networks are now essential for every marketing plan and strategy, and the advantages of social media marketing for small business are great that anyone who is still not doing this is seriously missing out. 

With how our world is today, it’s easy to see how social media is a key element for success in any marketing plan. And many have already embraced and implemented social media in their strategy. However, there are still many others who are uncertain about its benefits and effectiveness. If you are one of those people, this post will help diminish your confusion and explain the benefits and advantages of social media marketing for your business.

It Increases Brand Awareness

Using social media is the easiest and most cost-effective digital marketing method when you want to get your brand across your target audience. Social media can increase your brand visibility and recognition greatly since you can engage with a broader audience compared to traditional marketing. 

Create social media profiles for your brand or business and interact with other people who you think are into your niche. Spread your pages to your employees and business partners and get them to like and share them with their friends. Having people engage with your page and its content will increase brand awareness and begin building your business’ reputation. 

Invest a few hours a week to improve your social networks to increase their exposure. With regular use, it can generate a wide audience for your business over time.

Drive More Traffic To Your Website

Without social media, your inbound traffic will only be from people who are familiar and already know about your business. If you are not using social media, it will be more difficult for you to reach other people outside your loyal customer circle. 

Social media posts provide an opportunity for people to find your website’s new content. Every social media profile you have will be a gateway to your website, and every new content you post is another opportunity to acquire new customers. 

Social media has a lot of varied users from different backgrounds, behaviors, and needs. By marketing your business on social media, you can open your company to a wider variety of audiences all around the world.

Helps You Understand Your Audience Better

Social media platforms like Instagram and Twitter are effective marketing tools because you get to interact with your customer base. Seeing their posts and reading their tweets will gain you insights into what their daily lives and consumer behaviors look like. You’ll know the products they are buying, the hobbies they have, the kinds of posts they like to share, and the website they frequent.

This information is marketing benefits. Understanding your customers will help you create better content which will lead to more traffic, sale conversions, and even refine your product strategy.

 

Boost and Improve your Search Engine Rankings

SEO is very important when you want to achieve higher page rankings and gain more traffic to your website. While social media does not increase your search engine rankings directly, using social media will improve it over time.

Everyone today uses Google to solve and find information for their problems. If your website is not at the top of the page, you need to work on your SEO strategy. To get the best chance of ranking better through the use of social media, make relevant and compelling content that integrates your targeted keywords. Having these high-quality pieces of content will make your social media profiles credible and your followers will highly likely to share and like your posts.

Have Better Customer Satisfaction

Social media is all about networking and connecting with other people. Through these platforms, your company will have a voice and that is important in personalizing and humanizing your brand. Consumers appreciate it when they know that they receive personalized responses from the comments they send rather than getting automated messages. Acknowledging the comments you get will show that you care about your audience and that you aim to provide them with the best consumer experience.

Higher Conversion Rates

With the increased visibility thanks to social media, your brand or business will be able to gain more opportunities to convert viewers into customers. With every blog post, photo, or video you post, you can lead viewers to your website and increase your traffic. 

When brands are interactive through sharing new content, commenting, and posting updates on their social media platforms, it personifies their business. And people very much prefer to do business with other people, rather than a faceless company. Taking time to build a relationship with customers will highly show a positive result in sales. 

 

Builds and Improves Brand Loyalty

In business, it is necessary to develop a loyal customer base. As customer satisfaction and brand loyalty go hand in hand, it’s essential to regularly engage and interact with your customers to develop a bond with them. With social media, you can build your brand’s rapport when you communicate and engage with your audience. 

Establishes your Authority in the Industry

Social media will help you demonstrate your expertise in the field and establish your authority in your industry. When consumers see your brand posting original content on social media and replying to customers, it will increase your company’s credibility. By answering questions and sharing relevant information, you can show your leadership in your field.

Satisfies customers are eager to spread the word about their experience with a brand and social media is the platform they turn to express their thoughts. To be mentioned by customers will be adding value and authority to your brand. This will help your business gain more in terms of relevance and value.

This Marketing Method is Cost-Effective

One of the many advantages of social media marketing is its cost-effectivity. As part of your advertising strategy, you will probably decide to boost some social media posts. By boosting the right ones, you can bring in a great amount of traffic at a fraction of a cost compared to Google ads. Any paid promotions on social media are relatively low compared to other marketing tactics. If you decide to use paid ads, start small. Experiment with the parameters of your promotion. As you get to know more about your audience, you can fine-tune your strategy and increase your budget gradually. 

 

Today, no other marketing tool plays a bigger role in influencing your brand perception than social media. If your business doesn’t have one already, it’s time to get on the bandwagon. Build your community and regularly interact with your audience. Improve your brand’s image and give your brand the recognition it deserves. With consistency and the right social media marketing strategies, your business will have increased traffic, better search engine page rankings, improved brand loyalty, and more!

Social media marketing basics is a part of a digital marketer’s know-how and in this article, we will talk about the basics that you didn’t think you need to know. From content creation to gaining new subscribers to engaging with your audience, there’s plenty for you to do in social media marketing and it requires a variety of strategies and skills.

 

What is social media marketing?

Social media marketing is basically using a number of social media platforms to reach out and advertise to your target audience to achieve your goals for your business. These goals may include increasing your brand awareness, interacting with more people, generating leads, and even getting more sales.

Social media management is the term used to refer to the action of putting together a social media marketing strategy and implementing that plan into action. These strategies can include free, organic, and paid advertising tactics.

How much does it cost to advertise on social media?

There is no single answer for this query because the cost of social media depends on what you do. You can allot as much budget as you can to run social media ads, although some platforms have some minimum spend requirements to it will vary.

If you are hesitating in spending money on ads, you can start with an organic social media strategy.

 

Being Up-To-Date with Social Media

Social media is ever-evolving. There are always changes in it once in a while, new features and upgrades, and sometimes new apps enter the game and some old ones rest in peace.

Because of its ever-changing nature, learning will never stop once you dabble in this field. That’s why keeping up with the trends and latest news is crucial so you can stay on top of things.

There’s a lot going on in the social media world and for this article, we are going to break down the information into 3 parts: before posting, when posting, and after posting.

 

 

Before Posting on Social Media

When you don’t have a plan before you post on your social media, it’s like you’re walking in a stranger’s house with the lights off with no one to guide you inside. It’s scary, it’s not ideal, and you’ll surely bump on some obstacles along the way.

There are 3 social media marketing basics you need to know before posting anything on any of your platforms: who you want to reach, what your goals are, and your brand voice and style.

Social Media Marketing Basics #1: Your Target Market

Knowing who your audience is is the biggest thing you need to learn early on in the social media game if you want to succeed in marketing your business. Your content needs to satisfy and interest other people so that they will more likely interact and follow you. When you know who your audience is, you’ll know what type of content you should put out.

When you decide to create social media ads, knowing who to target is incredibly crucial because you don’t want to waste your resources targeting the wrong people. By properly advertising to your target market, you’ll have a successful campaign that will then earn you a positive return on investment.

Social Media Marketing Basics #2: Your Goals

Your goals are like your destination and your plans are your stepping stones to reach your goals. If you don’t follow along with your plans, you may never reach the destination you’re planning to land on.

That said, your plans should align with the goals you have so you don’t go off course. Just like what we said in our previous article: How to Create a Digital Marketing Plan, Goal + Plan = Strategy.

Social Media Marketing Basics #3: Your Brand Voice and Style

Find your tone of voice and style before you decide to post anything on your socials. Are you formal? Playful? Serious? Humorous? Friendly?

What style do you think will suit your brand best? How do you see your brand visually? Do you have a brand color, font, or catchphrase? Determine your branding and follow them through to have consistency.

Read: Personalizing Your Brand | The Power of A Personal Brand

Aside from these 3 social media marketing basics, don’t forget to make time to research and review your competitors on social media. To gather knowledge and inspiration, look into the trending hashtags and topics that your audience is looking at and talking about. 

 

When You’re Ready to Post on Social Media

When you have already determined your goals, settled your plans, know who your audience is, and determined your brand voice and style, you can now start planning your social media calendar. This is basically just the guide and outline of what content you are going to put out on each platform at a certain period of time. You can make it however you like, though mostly this is done with spreadsheets.

You can repurpose content from your other content efforts such as blog posts, case studies, infographics, videos, and other forms of content you already have. Social media is important in establishing your authority and building trust with your potential clients. That’s why you need to make sure that your content is relevant and can be useful for your followers.

Don’t forget your goals and always be on-brand while making your content calendar. Make your content relevant and helpful for your audience. If you can provide solutions to their problems, post about that. Speak to your followers and engage with them. Use your social media platforms like they do to connect with them.

Also, don’t be pressured to be on all platforms. Just use the ones where the majority of your audiences are. There’s no use being active on everything because you’re just going to spread yourself thin, which is not a good thing. 

 

After Posting on Social Media

Now that you’ve scheduled your posts, you just don’t leave it and do not care about what happens next.

After implementing your social media strategy, you have to regularly check on your posts and how they are performing. Track your analytics and analyze what they mean. See which post works better and structure your strategy based on these analytics you got.

Don’t ignore your audience because they are your lifeline. If your content appeals to your viewers, you’ll definitely get likes, shares, and comments. Pay attention to these things so that you can incorporate this information to improve your strategy.

 

Wrap Up

And those are the social media marketing basics you need to know. It’s not much but it’s the general things you have to keep in mind because this whole cycle repeats all over. When you run the social media marketing strategy for your business, don’t forget to keep up with the trends and your industry’s news, because this will help you make your strategy better.

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